How To Boost Brand Awareness for Your Online Business

Navigating the digital marketplace can be tough, especially when trying to stand out in a sea of competitors.

But fear not! 

I’m here to share some tried-and-true strategies on how to boost brand awareness for your online business and get those customers to click.

Tell Your Story Right

I know you hear this all the time in many posts about the importance of content and come across general cliché words.

Yes, content is important, but only when it’s helpful. Creating engaging, and informative content that resonates with your audience is crucial for boosting brand awareness.

📄 Ann Handley, one of the leading voices in content marketing, emphasizes this by saying, “Good content isn’t about good storytelling. It’s about telling a true story well.” This underscores the importance of authenticity in your content.

You can share behind-the-scenes looks at your business, write detailed how-to guides, or create informative videos about your industry to tell your story right.

These types of content not only provide value to your audience but also give them a glimpse into the real, authentic side of your brand.

In my experience, consistently creating and sharing this kind of helpful content can significantly increase your brand visibility and foster a stronger connection with your audience.

⚡ Check also ➡️ 7+ Best AI Writers / AI Content Generators

Collaborate With Influencers

Influencer marketing can be a game-changer for brand awareness, and it’s growing in popularity year by year. To use this trend, find influencers in your niche who align with your brand values and collaborate with them. 

They can introduce your brand to their followers, who are likely to be interested in your products as well. Just make sure the collaboration feels authentic and not forced.

✨ Daniel Wellington’s Success Story

Background: Daniel Wellington, a Swedish watch company founded in 2011 by Filip Tysander, went from being a small startup to a global sensation in just a few years. In just three years, they sold 1 million watches and made $228 million in revenue.

Their secret weapon? Influencer marketing!

Strategy: Daniel Wellington’s approach was simple and super effective: use social media influencers to boost brand awareness and drive sales. Instead of splurging on traditional ads, they teamed up with influencers who were big on platforms like Instagram.

How They Did It

1. Finding the Right Influencers: They looked for influencers with a decent following and a style that matched their minimalist and elegant watches. This included fashion bloggers, lifestyle influencers, and even some celebrities.
2. Sending Out Free Watches: They sent these influencers free watches and asked them to share photos on social media showing how they styled their Daniel Wellington watch. Each post had the hashtag #DanielWellington and a special discount code for followers.
3. Staying Consistent and Engaged: By working with a mix of micro-influencers and big names, Daniel Wellington kept a steady flow of user-generated content. 

Takeaway: Find influencers who vibe with your brand, send them your products, and watch the magic happen!

For more details about influencer marketing, watch this video.

Use Paid Ads To Boost Brand Awareness

Paid ads can be an incredibly effective way to increase brand awareness and reach new audiences. 

Here’s how you can make the most out of your advertising efforts:

1. Set Your Budget: Determine how much you’re willing to spend on ads. Start small, and as you see results, you can gradually increase your budget.
2. Identify Your Target Audience: Who are you trying to reach? Use demographic data and audience insights to customize your ads for the people most likely to be interested in your brand.
3. Select the Right Platforms: Different platforms offer different advantages. Facebook and Instagram are great for visual content, LinkedIn works well for B2B, and Google Ads can capture search intent. Pick the platform that aligns with your goals.
4. Create Compelling Ads: Your ad should grab attention and communicate your message clearly. Use high-quality images or videos, write compelling copy, and include a strong call to action.
5. Use Catalog Ads: Catalog ads are an essential tool for online businesses because they allow you to showcase multiple products in a single, visually appealing ad. Share these ads on major platforms to reach a broader audience. For instance, use tools like Cropink to create stunning catalog ads for Facebook and Instagram to grab attention and boost brand visibility.
6. Monitor and Optimize: Keep an eye on how your ads are performing. Use analytics tools to track metrics like clicks, impressions, and conversions. Adjust your strategy based on what’s working and what isn’t. For example, if your ads are getting many clicks but few conversions, you might need to adjust your landing page or ad copy to better match what users are looking for.
7. Retarget Your Audience: Use retargeting ads to reach people who have previously interacted with your website or social media profiles. This keeps your brand top of mind and encourages them to take the next step.

✨ Real-Life Success Story

A great example is a Taiwanese handbag brand that ran a Meta Advantage+ shopping campaign along with its usual photo and video ads on Facebook and Instagram. 

They saw a 10.3-point lift in standard ad recall, demonstrating how combining different ad formats can significantly improve brand visibility and recall.

⚡ Check also ➡️ How Many Ads Do We See a Day?

Be Active on Social Media

According to a report by Sprout Social, 55% of consumers learn about new brands on social media. Additionally, when a CEO engages on social media, 70% of consumers feel a stronger connection to the brand.

Percentage of Consumers Who Feel Connected to Brands With Socially Active CEOs

Considering these stats, I’d recommend following these tips:

• Engage Authentically: Regularly interact with your audience by responding to comments, sharing user-generated content, and participating in relevant conversations. Authentic engagement fosters a sense of community and trust.
• Use Hashtags: Use popular and relevant hashtags to make your posts easier to find. Look up popular hashtags in your industry and add them to your content.
• Showcase Leadership: Encourage your CEO or leadership team to maintain an active social media presence. Their involvement can humanize your brand, making it more approachable.
• Make sure not to miss trending social media platforms like TikTok. Get on them early to benefit from the first-mover advantage.

Run Giveaways and Contests

Who doesn’t love free stuff? Running giveaways and contests is a fantastic way to create a buzz around your brand. 

Here’s how you can use them to boost brand awareness:

1. Set Clear Goals: Before you start, know what you want to achieve. Are you looking to increase followers, boost engagement, or promote a new product? Setting clear goals will help you design the perfect contest or giveaway.
2. Choose the Right Prize: Make sure the prize is something your audience will love and is relevant to your brand. It could be one of your products, a gift card, or a bundle of goodies. The more appealing the prize, the more people will want to participate.
3. Make It Easy to Enter: Keep the entry requirements simple. Ask participants to like your post, follow your account and tag friends. The simpler the process, the more entries you’ll get. Plus, every tag introduces your brand to new potential customers.
4. Encourage Sharing: Encourage participants to share your contest post on their own profiles for extra entries. This helps spread the word about your brand even further.
5. Promote the Contest: Use all your social media channels to promote the giveaway or contest. You can even use email newsletters to let your subscribers know about it. The more people who know about it, the better!
6. Engage with Participants: Respond to comments and thank people for entering. Engaging with your audience builds a sense of community and makes your brand more relatable.
7. Announce the Winner: Once the contest ends, announce the winner publicly. This not only wraps up the contest nicely but also shows transparency.

Measure and Adapt

Finally, always measure the effectiveness of your strategies. Use tools like Google Analytics, Microsoft Clarity, Hotjar, and social media insights to track what’s working and what’s not. 

Don’t be afraid to pivot and try new tactics if something isn’t yielding the desired results. 

Remember, building brand awareness is a marathon, not a sprint. It takes time, consistency, and a bit of creativity. Keep experimenting, stay authentic, and don’t be afraid to try new things.

Got any tips or experiences of your own to share? Drop a comment below – I’d love to hear from you! 🙂

Happy branding!