When it comes to creating a website, clean design is key to making a great first impression.
I’ve always appreciated sites that feel fresh, organized, and visually appealing without being cluttered. A clean, modern design keeps things simple and helps users find what they need effortlessly.
In this post, I’ll share some great examples of clean website designs that strike the perfect balance between style and simplicity.
1. Microsoft
Microsoft’s website has a great clean design that balances simplicity with functionality. When you land on the homepage, the first thing you notice is the minimalist layout, which makes it easy to focus on the content without being distracted by unnecessary elements.
The color palette sticks to a professional, calm mix of whites, grays, and muted blues, with subtle accents of light pink, giving the site a fresh and modern feel. The design uses plenty of white space, allowing the page to breathe and giving the content a natural flow.
The website is well-organized structurally, with a clear hierarchy. The navigation bar at the top is straightforward, providing easy access to different sections and Support. This simplicity in navigation helps guide users where they need to go without confusion.
One of the strengths of Microsoft’s design is how it handles content. Each section is neatly spaced, and there’s a good balance between text and visuals. For example, product showcases and descriptions are laid out in a grid or single-column format, making them easy to scan. There’s no clutter; the focus is on the essentials, allowing users to find information quickly and easily.
2. Smallpdf
Smallpdf’s website is a clear example of how clean design can improve usability, especially for a tool-focused platform. The first thing that stands out is its bright, simple layout, which keeps everything clear and approachable. The homepage greets you with a lot of white space, creating a sense of openness and ease.
The color palette is light and cheerful, with whites and soft grays providing a calm backdrop. Small, colorful elements throughout the page—like pops of yellow, green, and pink—add subtle movement and guide the eye without overwhelming the design.
In terms of structure, the layout is minimal and functional. The core tools and features are organized into clear sections, each represented by simple icons and short descriptions.
We liked how Smallpdf uses specific icon colors for each tool, giving the site a cohesive and organized feel. Each tool’s page follows a similar clean design, with white space and the tool’s associated color providing a simple, focused look.
For example, the PDF to Word tool features a blue icon on the homepage. When you click through to the tool’s page, the design continues with a blue and white theme, keeping things minimal and easy to follow.
This consistent use of color helps users navigate the site intuitively while keeping the overall design fresh and uncluttered.
3. Apple
Apple’s website is a perfect example of how design can remain sleek and engaging while focusing on showcasing the latest products. The homepage is dominated by large, bold images of their newest releases, each acting as a clear call-to-action (CTA).
These visuals take center stage, drawing attention immediately to key products like the iPhone, Mac, or Apple Watch. The design stays clean and straightforward, with minimal text and vibrant product images doing most of the talking.
The color palette remains neutral and polished—mostly whites, blacks, and grays—allowing the colorful product images to stand out. Apple frequently updates the design to match the launch of new products or features, yet the site always maintains a sense of clarity and ease.
They also use smooth transitions and subtle animations, which make navigating the site feel fluid and responsive. Each section is well-organized, with plenty of room for the products to shine, ensuring users can quickly focus on the details that matter most.
Overall, Apple strikes a balance between being visually striking and easy to navigate, adapting its design to stay fresh while always maintaining a clean, user-friendly experience.
4. Aircall
Aircall’s website has a clean, modern design that feels fresh and easy to navigate. The layout is simple, with large, readable fonts that keep users focused on the content.
The use of white space gives the site an open, uncluttered feel, while their signature green accents are applied consistently throughout, making key actions stand out naturally.
One subtle yet effective design choice is the light animations used as you scroll or interact with different elements. These animations add a touch of liveliness to the site without overpowering the clean design, improving the overall user experience by keeping things dynamic while staying simple.
What stands out across the site is how they maintain this clean, cohesive style across all their pages—even extending to their blog. If you’re a blogger, you might find inspiration in their blog post design.
Let’s take an example of one of their blog pages, such as the one where they discuss business communication solutions. The design moves beyond the typical plain white blog post, following the website’s clean, colored look—simple yet appealing.
5. InVision
InVision’s website design is vibrant, modern, and highly engaging. What immediately stands out is the use of large, colorful visuals and bold typography, creating a sense of energy and clarity.
The color palette is dynamic, with a mix of whites and grays paired with bold accent colors like purple, blue, and pink. These colors are used consistently throughout the site, helping guide the user’s attention while keeping the overall design fresh.
Instead of overloading the homepage with information, InVision keeps it clean and focused. The main emphasis is on success stories, guiding you to explore their full collection of success stories. By focusing on these highlights, the site encourages users to dive deeper into real-world examples, while keeping the homepage uncluttered.
If you’re seeking a clean, streamlined design, InVision’s colorful, interactive layout is a great example of polished professionalism.
Final Words
In this guide, I’ve gathered 5 inspiring examples of clean website designs that stand out.
I’d love to hear from you—what other types of website examples are you curious about besides the clean, modern, agency, and B2B sites we’ve already covered?
Feel free to share your ideas, and I’d be happy to gather those design examples for you!
