WordPress page builders are now used by everyone — from website owners to developers and web design agencies.
But it can be challenging to decide as there are many different WordPress page builders available out there.
In this article we’re going to take an in-depth look at Divi vs Elementor from different perspectives: interface, capabilities, template library, and much more!
By the end of the article, you should have enough information to make the decision and select the right page builder for your WordPress site.
So let’s get started!
Disclosure: Some of the links in this article can be affiliate links. This means if you click on the link and purchase the item, we might receive an affiliate commission. Commissions are given at no extra cost to you and they do not influence our opinion on products.
Elementor vs Divi Overview
Used by more than 4M professionals, Elementor is an all-in-one WordPress page builder created to control every aspect of the web design workflow of a WordPress website.
And on the other side, there is Divi – an insanely popular WordPress page builder and theme which was launched in 2013 and since then earned a lot of respect in the WordPress community.
Divi also has a whole community of its own which includes 2.6 million+ websites, over 650,000 loyal users, and a countless number of professionals (designers, developers, SEO and content specialists, etc).
See the real websites built with Divi
So, choosing between Divi vs Elementor is definitely not easy. Both page builders are extremely powerful and both offer great value.
We’ll look at Elementor and Divi in detail, but to give you a quick overview of what these tools offer, here’s a rundown of their features…
- Visual drag and drop editor
- Hundreds of professionally designed pre-made templates
- Fully responsive editing — mobile, tablet, and desktop view
- Global styling elements to manage the entire website’s design from one place
- Ability to control every theme element such as header, footer, page layouts, and sidebar widgets
- WooCommerce builder to build a perfect online store
While many of the features are the same, the interface, styling, and everything else is different in these page builders.
Here’s a quick snapshot of the main differences between Elementor and Divi:
Divi vs Elementor: Page Builder Comparison Table
|Editing Modes||Front-end and Back-end||Front-end|
|Support||24/7 Live chat||Email-only|
Now let’s start with the interface of these tools…
Divi vs Elementor: Frontend Interface
While both Elementor and Divi offer visual frontend editing — their editors are very different, and Divi also has a backend editor.
Elementor does not have a backend editor like Divi Builder; still, it’s not a deal-breaker as in most cases you can do whatever you need with the visual editor (plus visual editing is always easier).
However, Divi backend builder is still a nice additional feature that can be very useful at times (it’s called WireFrame View and you can check it here).
The Elementor editor uses a left-hand sidebar in the editor and gives an empty canvas layout, which makes the process of designing websites straightforward, especially for beginners.
To add an element, you just have to drag it to the page from the sidebar. After dragging and dropping the element, the sidebar displays all the settings specific to that element that you can modify:
All the elements in the editor are divided as — basic, pro, and WordPress default elements. The Elementor editor focuses on accessibility and you’ll find it faster than Divi in most cases.
See the real websites built with Elementor
What we also like about Elementor is its Finder feature – a search box that takes you to any place on your website in a blink of an eye:
Learn more about Elementor Finder here.
Divi takes a different approach and uses a full-width editor where you can select the desired element and edit it directly on the screen or rearrange it on the page.
Here is how Divi Builder looks in action:
As mentioned above, Divi also gives an option of a backend editor that allows you to edit the page with a 100% visual content match.
Usually, most people will stick to the visual builder only, but if you prefer backend editing, then you always have this option with Divi.
Here is how Divi WireFrame View looks like:
Learn more about Divi Wireframe View here.
One of the problems with Divi’s editor is that it’s probably not as fast as it should be, and you might experience minor speed related issues if your pages have a lot of elements (but this is probably a common thing for all page builders, we’ve seen this slowness even on Gutenberg – a default WordPress editor).
However, you normally won’t experience any speed issues within Divi Builder interface with short and medium size pages.
From this point of view, Elementor might be a better choice if you are looking to build complex websites and lengthy landing or sales pages. But again, Divi has so many other powerful features (particularly design and conversions related) that it’s still very tough decision to choose between these two.
Divi is an ultimate WordPress page builder and you can create fantastic websites with it!
Free Divi Test Drive
Explore the surprising power of Divi Visual Builder
Divi vs Elementor: Ease of Use
After the interface, ease of use should be the most important thing to consider while looking for a page builder because that is where you will spend most of your time.
Divi Ease of Use
While both Divi and Elementor are designed to work with every WordPress theme, Divi Page Builder was originally built specifically for the Divi WordPress theme only.
So Divi works really well with its native theme, and once you get used to it, the website building process gets a lot easier. With Divi you don’t have to change your themes all the time – you can do all changes you need with your page builder.
Elegant Themes (the creator of Divi) has taken a minimalistic approach with the whole Divi design and so finding the right elements and settings within the editor is a breeze.
You can drag and drop any content module and double click to edit the text directly. The responsive settings, template library, and the page settings are all included in the editor, so you don’t have to visit the site dashboard to make any changes (huge time saver!).
With that, Divi also has a wireframe mode (which we already mentioned above). This wireframe view shows a complete structural view of the page.
This feature is handy if you’re building large pages with lots of elements. It also provides additional flexibility and endless customization options.
Elementor Ease of Use
Though Divi can be a little confusing at times and there’s a slight learning curve, Elementor, on the other hand, is designed to be simplistic to help new website owners design their first website, but powerful enough to attract developers and agencies as well.
As mentioned above, Elementor uses a sidebar from where you can control your page settings and add elements when needed. This makes the Elementor experience simple and straightforward (but also a little basic compared to the competitor).
Similar to the Divi wireframe view, Elementor has a Navigator, which is a popup where all the elements of the page, including rows and columns, are shown.
But to be honest, these two things are hard to compare. Divi’s Wireframe view is much more advanced and a lot easier to use.
Divi vs Elementor: Content Modules, Widgets and Elements
Content Modules (or Widgets and Elements) are the building blocks in a page builder and are used to define the page structure and the overall design.
You can drag and drop the modules anywhere within sections, columns, or rows.
Each module has individual settings to customize the design and structure further.
Elementor Elements and Widgets
Elementor has 28 content elements in the free version and another 50+ in Elementor Pro.
All elements are divided into three main categories:
- and Widgets
To add a content widget in Elementor, you have to first create a section, and then you can either add a row to divide the content or directly add widgets into the columns.
The WooCommerce widgets library of Elementor is also bigger compared to somewhat limited selection Divi offers.
Generally, Elementor has a slight advantage over Divi here as with Elementor, you get more modules in its pro version, but it eventually depends on what modules you are going to use.
Like Elementor, Divi has 40+ content modules divided into:
- and Modules
The section acts as the container of the rows and modules, rows divide the modules, and modules are the actual content.
To add a content module, you first have to create a section with a row inside and then the element.
All the basic website elements such as text, images, galleries, forms, CTAs, etc. are included in the Divi, so you don’t have to use any additional plugin for those things.
Divi vs Elementor: Theme Building
Theme Builder is a relatively new concept where you can edit everything about a theme directly in your page builder.
This does not mean that you don’t need a theme — but you don’t have to rely on the theme functions as most of the WordPress themes offer limited options.
So after you have installed a theme in your WordPress site, you can design your complete website from start to the end using the page builder plugin only.
Elementor Theme Builder
With Elementor visual theme builder, you can design all aspects of your WordPress site including headers, footers, single posts, posts archives, and WooComemrce pages.
You can also create a design framework of the page, and then use dynamic content to fill the page content automatically.
Some of the dynamic content elements are URLs, titles, content, meta description, date, and more!
Features such as conditional publishing settings are also included to display specific templates across different sections of the website.
Here’s a video on how to create websites with Elementor theme builder:
Divi Theme Builder
While Elementor is offering theme builder from two years now, Elegant Themes relatively recently launched a fully-featured Divi 4.0 theme builder.
With the new theme builder, you can customize the structure of your site in any way you wish and edit any part of your WordPress theme such as headers, footers, blog post templates, product templates, and more.
You can use the theme builder to customize any individual part of your website with a custom header, footer, and body layout.
And as everything theme-related is controlled directly from the page builder, there’s no need to use child themes.
To keep the colors, typography, and structure consistent across the site, you can use the Divi Global Defaults with which you can customize the structure of your entire site at once:
Divi Global Defaults Editor makes the whole website building process very efficient.
Here’s another video on how to create websites with the Divi new visual theme builder:
Divi vs Elementor: Pre-made templates
Whether you’re looking to set up your first website or you’re an experienced developer, pre-built templates are for everyone.
They just take a minute to import into a page, and instantly, you have the whole page ready.
All you have to do then is to make the necessary edits to the content or styling, and you’re good to publish the page.
So templates really make the web design process easy and fast.
Now, as the page builders are designed for this purpose exactly — they offer hundreds of beautifully designed templates to give you a head start.
Both page builders have divided their templates into different categories to cover all the website types and pages — homepage, about, contact, service, pricing, coming soon, and landing pages.
Elementor offers over 150 pro templates and template kits so you can either import individual template pages or import the complete kit and get a site ready in just a few minutes.
Divi also has 100+ amazing layouts built right inside the Divi Builder.
Here is how the process of adding a pre-made layout to the website looks like:
All Elegant Themes templates come with professional design, original photography and illustrations.
Divi Premade Layouts
World-class design by Elegant Themes
Plus, folks at Elegant Themes add new layouts regularly to their library so you will have access to the latest designs all the time.
You can also create your own designs with both Elementor and Divi, save them as templates, and then reuse them on your site or export them to use on another site.
Elementor vs Divi: Code Quality
Many in the developer community strongly oppose using page builders as some of these tools are believed to not follow the code best practices (which might be questionable though).
However, this sounds like an outdated concept now since most of the page builders have started to focus on the better code quality they are producing. So, things are gradually improving in this aspect.
We have seen lots of successful WordPress websites using page builders (including Divi and Elementor) and performing insanely good.
Isn’t the overall performance and experience what we all are looking for?
However, another question here is what will happen if you want to deactivate your page builder (for example if you decide to switch the builders or stop using your page builder at all)? What code you will be left with after doing so?
Okay, so here is what happens in this case:
Elementor, even after being disabled, leaves the clean and valid HTML code with all the basic formatting (heading tags, lists, images, etc.).
Divi uses shortcodes based approach so after it’s disabled, you are likely to get a messy code filled with shortcodes. This is a commonly known disadvantage of Divi (yes, no tool is perfect).
So, in the end, it all boils down to your strategy and vision. What are you going to do with your website? Do you consider changing it frequently and testing different tools, builders and solutions? Or you would rather stick to one solution and focus on other aspects of your business?
This all depends on your situation.
- If you need a clean code, Elementor looks like the best option
- If you don’t care too much about the code and need the optimal long-term solution, Divi might be your choice
As for the overall performance, both page builders are a bit bloated, but overall, Elementor is believed to be a little faster than Divi.
Divi has some reputation for slowing sites down, but we as Divi users ourselves have not noticed any major speed related issues.
Yes, as mentioned above Divi can be slow on big pages, but this only happens when you edit them, not when your pages are served to visitors.
Elementor vs Divi: Performance Test by Siteefy
After code quality, another important factor to consider is the performance … like how a page builder will perform in terms of speed and page load times — especially when Google’s new Core Web Vitals update is going to become a ranking signal from next year.
Tip: If you don’t already know, Google is officially introducing a new ranking factor that combines Core Web Vitals with the existing signals for page experience to provide a holistic picture of the quality of a user’s experience on a web page. Simply put, how fast a page loads (combined with other page experience signals) will directly impact Google’s rankings according to the latest update. So focusing on the page speed is of particular importance.
Now back to the test…
First, we’ll test a fresh WordPress setup with the default Twenty Twenty theme installed.
Then we’ll test websites with Divi and Elementor installed, and lastly, a test with a site imported from Divi and Elementor template libraries (respectively) to make the test as realistic as possible.
So there will be a total of 3 tests:
- Fresh WordPress setup
- Divi (Builder and Theme) and Elementor (Pro and Hello Theme) Installed
- Divi and Elementor with demo pages
The first test of a fresh WordPress setup is to give you an idea of how a page builder can impact a website when installed and activated.
To perform the test, we will be using Gtmetrix with the following setup:
- Browser: Chrome (Desktop)
- Test location: Dallas (USA)
- Internet speed: Broadband @20/5 Mbps
Let’s dive right in.
Test #1: Fresh WordPress Install
This is the result of a website with a fresh WordPress Install, hosted on Kinsta (Google Cloud Servers), which is known for its blazing-fast speeds.
Here is how the website performed in our test:
|Load Time||Page Size||Requests|
|Twenty Twenty||1.2 s||274 KB||9|
As you can see, a fresh WordPress install is very fast, with 1.2 seconds of load time and 275 KB of page size. One thing to note here is that we’re not using any caching or extra plugins, so these numbers can be improved a lot when you implement caching on the website.
Test #2: Divi Builder and Elementor Installed
In this one, we’re testing websites with Divi Builder + Divi Theme, and Elementor Pro + Hello Theme.
Note: We’re using Divi Builder with the Divi Theme since this combination is designed to work seamlessly together (and they do) and Elementor Pro with Hello Theme for the same exact reason.
Here are the results we got when we tested a WordPress website speed with Divi and Elementor installed (at different times):
|Load Time||Page Size||Requests|
|Divi||1.1 s||396 KB||19|
|Elementor||499 ms||22.2 KB||7|
As expected, Elementor with Hello theme is very lightweight and fast out of the box compared to Divi.
Here, Elementor with Hello theme installed is even faster than the default Twenty Twenty WordPress theme (with no page builder installed) because the Hello theme is more of a blank theme specifically designed to work with page builders (including but not limited to Elementor).
On the other hand, Divi is a feature-packed theme that offers many customization options, so that is why it leads to a higher page size.
Test #3: Divi Builder and Elementor with Demo Pages
Finally, we’re testing the two page builders with demo content for a more real-world scenario.
To make the test as fair as possible, we have used similar pre-built templates from the “business” category of Divi and Elementor template library.
Here are the test results we received:
|Load Time||Page Size||Requests|
|Divi||1.5 s||1.43 MB||26|
|Elementor||1.1 s||628 KB||43|
So as you can see, page load times of both are nearly the same, but Elementor has a smaller page size, while Divi has fewer HTTP requests.
The reason for low HTTP requests of Divi is that by default, it uses built-in script optimization, which is not present in Elementor. So even with no external caching or compression plugins, Divi optimizes the page pretty well.
Elementor vs Divi Builder: Performance Test Conclusion
Overall, Elementor is only better than Divi when you compare the two based on their out of the box performance.
But in real-world tests, both page builders give similar load time results. As for the page size and the number of HTTP requests, these things can be optimized with the help of a caching plugin like WP Rocket. Proper caching in place can reduce the page load times, page size, and requests by up to 50% easily.
So as long as you’re using caching and other WordPress speed optimizations (like GZIP compression, image compression, and browser caching) on your website, both Divi and Elementor will give you amazing performance.
With a smaller page size, Elementor can be a little bit ahead, but Divi still gives the best performance with its robust built-in optimizations.
Divi vs Elementor – Pricing
For many of the users, pricing is an essential factor to consider before buying, so let’s take a look at what you will get for your money…
A free version of Elementor is available, and the Elementor Pro starts at $49/year for one site license and $999/year for up to 1,000 sites. There is no lifetime license option with Elementor.
Divi Visual Builder Pricing
Divi pricing starts at $89 per year or the fixed price of $249 for lifetime access to all Elegant Themes products (including Divi) for unlimited websites.
Unlike Elementor, Divi doesn’t have a free version. It’s a premium product.
With the Elementor Pro, you get more than 50 widgets, hundreds of pro templates, the Elementor Theme Builder, and Popup Maker. So you don’t have to use any individual plugin for the form or popup as Elementor can do that for you.
The good thing with Elementor is that you can try the free plugin before going for the Pro version.
While there’s no free option with Divi, you can try it for free with their browser demo. Divi membership provides free access to all Elegant Themes WordPress themes and plugins including beautiful Bloom and Monarch, all in one package.
This means that you won’t need to spend any extra money on email opt-in and social media sharing plugins. This is a very good deal.
Both Elementor and Divi offer a 30-day risk-free money-back guarantee for new purchases, so if you don’t like the product, you can get your money back.
Final Thoughts — Elementor vs Divi
So, what is the final verdict? Divi or Elementor? Which one is better overall?
Well, this is a complex question and looks like there is no straightforward answer to it. Both products are brilliant.
We use both of them here at Siteefy and are happy with each one.
Divi and Elementor are both very powerful. Page builder plugin with visual drag and drop functionality, optimized WordPress theme, popup builder, split testing, custom CSS, inline editing, layout packs – each WordPress builder comes with tons of useful features.
So basically the decision boils down to your personal preferences or if you have any special use case which is offered by either of the page builders.
What you can do is try the free version of Elementor and Divi browser demo before making any decision. This should help you better understand how these tools work and which one better suits your needs.
In any case, both Divi and Elementor offer a 30-day money-back guarantee. So in case of any issue, you can always file for a refund within those 30 days gap. So, there is no risk involved and you honestly can’t do wrong by going with either product.