A poorly designed financial website can undermine trust and make it difficult for users to find important information. In fact, 73% of businesses invest in great web design to stand out from the competition, while 70% of online businesses fail due to poor web design.
That’s why we’ve put together a collection of some of the best-designed financial websites to inspire you.
Whether you’re looking to create a new financial site or just curious about what makes a great design, these examples highlight key features that make these sites stand out.
1. Wise (Formerly TransferWise)
Design Type: Minimalist and Transparent Design
Wise is all about making international money transfers easy, and their website design reflects that simplicity. The site is clean, straightforward, and user-friendly, focusing on getting users to the information they need quickly.
Minimalism is not a lack of something. It’s simply the perfect amount of something.” — Nicholas Burroughs
🎨 Design Highlights
- Minimalist Layout: The design avoids clutter, which means fewer distractions for users. This makes it easy to focus on important actions like sending money.
- Clear Typography: The text is large and easy to read, which is especially helpful for users of all ages and tech skill levels.
- Consistent Color Scheme: Wise uses a combination of blue, green, and white throughout its design. These colors are consistently applied across the site, contributing to a cohesive and clean visual experience.
- Interactive Features: The currency converter on the homepage is not just a tool; it’s designed to be part of the user experience, offering real-time information in a visually pleasing way.
💡 Tip: Start with a simple layout and build from there. Don’t be afraid of minimalism, but balance it—keeping your design minimal can make it powerful and user-friendly, but avoid making it too bare. Add subtle details and small accents to keep the design engaging without losing its simplicity.
2. Payoneer
Design Type: Professional and Structured Design
Payoneer’s website is designed for businesses and freelancers who need to handle international payments. The design is professional and well-organized, making it easy for users to find what they’re looking for.
🎨 Design Highlights
- Professional Aesthetic: The site has a polished, business-like appearance, which helps establish credibility.
- Structured Layout: Everything on the site is neatly organized. The grid-based design is carefully arranged so that no section feels overwhelming, making navigation smooth.
- Cohesive Branding: Payoneer uses a consistent color scheme of light blue, light teal, and white, along with clear, modern fonts. This consistent use of colors and typography helps users feel familiar and comfortable as they navigate.
- Dynamic Elements: There are small, subtle animations that add life to the site without being distracting. These can make the site feel more modern and engaging.
💡 Tip: Consistency is key. Make sure your fonts, colors, and styles match across all pages. This helps build a strong brand identity and makes your site look more professional.
3. Monzo
Design Type: Bold and Vibrant Design
Monzo is a digital bank that’s popular with younger users. Their website is colorful, bold, and full of energy, reflecting the brand’s modern and tech-savvy image.
If you’re looking to create a financial website with a fun and approachable vibe, we’d recommend taking inspiration from Monzo. They do a great job of using playful images paired with bright orange accents.
These fun visuals combined with the bold color create a site that feels lively and welcoming, showing how you can inject personality into financial services. It’s a perfect example of how to make a financial website feel both engaging and user-friendly.
🎨 Design Highlights
- Bold and Bright Colors: The website uses a vibrant color palette that’s not only eye-catching but also reflects the youthful and dynamic spirit of the brand.
- Mobile-First Design: Since many of Monzo’s users are on mobile devices, the website is optimized for mobile viewing, making it look and work great on any screen size.
- Interactive Elements: From scroll effects to animations, Monzo’s site is full of little details that make the user experience more engaging and fun.
- Engaging Visuals: Large images and illustrations help convey Monzo’s innovative and customer-friendly ethos, making the site feel more personal.
💡 Tip: Bold colors like orange can make your site stand out, but use them carefully. Too much can be overwhelming, so balance them with neutral tones. Highlight key areas like buttons, but don’t let bright colors overpower the layout. Make sure these colors don’t interfere with readability or navigation.
4. Stripe
Design Type: Modern and Developer-Friendly Design
Stripe is a payment processing platform that’s geared towards developers and businesses. Their website is sleek, modern, and designed with functionality in mind, making it easy for users to access technical information without feeling overwhelmed.
We love how Stripe uses the perfect blend of colors to grab your attention as soon as you land on the site. The site combines dark blues and purples with vibrant gradient accents and crisp white text, creating a modern and engaging look that feels both professional and inviting.
These colors work together beautifully to highlight key areas and make the overall design feel fresh and dynamic.
🎨 Design Highlights
- Modern, Clean Design: Stripe’s design is all about simplicity and ease of use. The site uses a lot of negative space (areas without content) to keep the focus on the important information.
- High-Quality Visuals: The site uses sharp, high-resolution images and subtle animations that make the experience feel polished and professional.
- Responsive Design: Whether you’re on a computer, tablet, or phone, the site adjusts perfectly to fit your screen, providing a seamless experience.
- Intuitive Navigation: The top menu is well-organized, making it easy to find the specific information you need, whether it’s about products, solutions, or documentation.
💡 Tip: Don’t be afraid of using empty space. Sometimes less is more—leaving space around your content can make your website feel more organized and easier to navigate.
5. SoFi
Design Type: Sleek and Professional Design
SoFi provides financial products like loans and investment services, and their website is designed to be both sleek and approachable. The design is clean and user-friendly, making it easy for users to explore their options.
🎨 Design Highlights
- Sleek Design: The website boasts a polished and modern look that feels both professional and welcoming, making it easy for users to navigate and find what they need.
- Consistent Branding: SoFi uses a cohesive color palette of blues and whites, along with consistent typography, which reinforces its brand identity across the site.
- Clear Content Organization: Despite offering a wide range of financial products and services, the site is well-organized, with distinct sections for different offerings like loans, investing, and banking.
- Straightforward Navigation: The site emphasizes user-friendliness with clearly labeled menus and intuitive navigation paths.
💡 Tip: If your site has a lot of information, organize it with dropdowns or tabs for easy navigation.
6. Revolut
Design Type: Cutting-Edge and Dynamic Design
Revolut is known for its innovative financial services, and their website design reflects this with a modern, cutting-edge approach.
The site is visually dynamic, with bold colors and interactive features that engage users.
🎨 Design Highlights
- Modern, Dynamic Design: Revolut’s site uses bold colors and striking visuals to create a sense of innovation and energy.
- Interactive Features: Engaging animations and hover effects add a layer of interactivity, making the site feel lively and modern.
- Clear Organization: Despite its dynamic design, the site remains well-organized, making it easy for users to find information about the various services offered.
- Mobile Optimization: The site is designed to work seamlessly across all devices, providing a consistent experience whether you’re on a desktop or mobile.
💡 Pro Tip: If you want your site to stand out, consider adding dynamic elements like background videos, animations, or bold visuals. Just remember to keep it balanced—your site should still be easy to navigate. Here is a good example of such page from Diceus. (Although Diceus isn’t a financial website, this specific page covers a financial topic.)
7. Square
Design Type: Crisp and Functional Design
Square offers payment solutions for businesses, and their website is all about clarity and ease of use.
The design is clean and functional, with a strong use of contrast that makes it easy for users to find the tools and information they need.
🎨 Design Highlights
- Crisp, Clear Design: The design is straightforward, with clean lines and easy-to-read text. It’s all about making the user’s journey as simple as possible.
- Modular Layout: The website is organized into sections that are easy to navigate, making it simple for users to quickly find what they’re looking for.
- Strong Branding: The consistent use of color, typography, and logos reinforces Square’s brand identity across the site.
- Subtle Animations: Small, subtle animations guide users through the site and make the experience feel smooth and modern.
💡 Tip: Focus on functionality first. A clear, well-organized website with strong contrast will always be more effective than one that’s visually busy or confusing.
Conclusion
No matter whether you’re designing a finance, fashion, or B2B website, balancing functionality, user experience, and visual appeal is essential.
The examples we’ve looked at—from Wise’s clean, minimalist style to Revolut’s bold and interactive design—show how different approaches can successfully meet user needs while keeping the brand’s identity strong.
We’d love to hear your thoughts! Which design elements do you find most important for a financial website? Share your opinions with us! 🙂
