Internet-marketing-statistics

101+ Internet Marketing Statistics, Facts, and Trends (2022)

In recent times, internet marketing seems to have taken huge strides, compared to the old advertising hacks.

The immense growth of internet marketing is quite fascinating.

Businesses, both at the retail and enterprise-level, are leveraging the power of internet marketing so they can have a tweaked target customer base outreach. 

And since numbers don’t lie, we’ll lay out some stellar stats and facts to help us have a blueprint of the milestones achieved in the world of internet marketing. 


General (Fascinating) Internet Marketing Statistics & Facts

  • As of April 2022, there are around 5 billion active users, which rounds up to 63 percent of the world’s population. 
Number of internet users in 2022
Source: We Are Social & Hootsuite
  • Over 75% of digital marketers admit that internet advertising campaigns have directly increased their companies’ target revenue. 
  • A report from Research & Markets predicts that the market for digital marketing software will increase from $65 billion in 2022 to about $260 billion by 2030.
  • During the first quarter of 2020, more than 85,000 B2B and B2C companies set up online stores. The surge in eCommerce launches was due to the Covid-19 lockdown restrictions. 
  • A report from Statista shows that as of February 2020, businesses across the US have had a 13% increase in their internet marketing budget, compared to August 2019 (11.8%). 
  • Social video ad spending of businesses in the US alone is expected to reach $28 billion by 2023. That’s about a $4 billion increase from 2022.
  • Digital marketing spending is expected to grow from around $500 billion in 2021 to $785 billion by 2025.
  • 50% of B2B sales triggers are made via mobile devices. 

Content Marketing Statistics & Trends

  • According to stellar stats from the Content Marketing Institute (CMI), 80 % of B2B marketers use content marketing to build brand awareness.
Goals B2B marketers have achived by using Content Marketing
Source: CMI
  • According to W3Techns, WordPress is the most popular CMS. It powers about 43% of all sites on the internet and takes up a 64% market share of websites built using a content management system.
  • Content marketing generates three times more leads than paid ads, according to a report from the Content Marketing Institute. It also costs 62% less than the old forms of advertising. 
  • 77% of internet users actively read blogs. 
  • Only 42% of marketers are confident that their content marketing efforts could yield solid results. 
  • About 82% of marketers actively use content marketing, compared to 70% in 2020.
  • 61% of U.S. online shoppers have made a purchase based on positive reviews from a blog. 
  • Blog posts with title lengths between 6-13 words garner the most traffic.  
  • An average blog post should be around 1142 words long.
  •  The decision from 61% of consumers to make a purchase is highly driven by custom content. 
  • 65% of people are visual learners and are more likely to remember content that’s presented using infographics. 
  • 58% of marketers say that original written content is the most valuable digital asset in their organization. 
  • Companies using content marketing increase their overall conversion rate by more than 6x, compared to those that use traditional methods. 
  • B2B marketers spend 39% of their internet advertising budget on content marketing since it’s the most effective medium. 
  • 69.7% of search queries contain 4 words or more. 
  • 90.63% of pages don’t get any organic traffic from Google. 
Pages without organic traffic

Source: Ahrefs

  • And in the US alone, it’s predicted that voice-based e-commerce sales will hit $40 billion by 2022.
  • According to Ahrefs, featured snippets optimize the click-through rate of low-ranking pages by 8.6%
  •  SEO drives over 1,000% more in search traffic than organic social media marketing. 
  • Nearly 93% of global internet traffic largely comes from Google Images, Google Maps, and Google Search, according to a report from SparkToro. 
  •  Companies that appear on the first page of the search engine gain about 92% of traffic from potential shoppers. 
  • Slightly over 61% of online businesses highly regard the great need to create solid brand awareness using SEO. 
  • Your brand’s reputation on the search engine is king. About 9 out of 10 (93%) consumers globally, read online reviews before making a decision to purchase from your online store.
  • Off-page SEO techniques such as backlinks, social media posts, and guest posts tend to boost your site’s rankings by 75%.
  • If your site isn’t mobile-optimized, there are high chances you might lose out on a lot of potential shoppers. About 51% of consumers trust mobile-friendly websites. 
  • Local SEO significantly helps drive shoppers to your business. There’s an 88 chance that consumers who visit a local site via mobile, will contact the business within 7 days
  • 9th grade is the typical reading level of a voice search result. 

E-commerce Statistics

  • E-commerce is growing at a remarkable rate. Nasdaq predicts that 95% of retail purchases will be made online by 2040
  • E-commerce accounted for 21% of the retail sales across the US in the 1st quarter of 2022.
Ecommerce's share of total reatils sales in the US (Q1 2019-Q1 2022)
Source: Digital Commerce 360
  • Both retail and multi-channel e-commerce stores gain most of their traffic from organic and paid searches.
  • It’s predicted that global retail e-commerce sales will reach $7.4 trillion by 2025.
  • According to Gartner, a leading research firm, about 100 million shoppers use augmented and virtual reality to make online purchases. However, this move will highly cling to 5G technology, to improve the whole customer experience. 
  • The typical conversion rate for e-commerce websites is anywhere between 1-2%, regardless of whether you’re working so hard to put all your marketing efforts in order.  
  • There are over 2 billion online shoppers globally. 
  • As of 2020, the most online shoppers in the US are millennials and Gen X. Nearly 86% of millennials and 78% of Gen X prefer to shop online than walking into a physical store. 
  • A solid study done by DigitalCommerce 360 on consumer behavior concluded that 61% of those who completed the survey don’t shift to other online stores to compare prices or quality once they find the exact product they need. 
  • 75% of shoppers expect the seller to offer free shipping.
  • And 17% would bounce from a website if free shipping isn’t included.
How often do shoppers abandon cart due to lack of free shipping
  • And about 44% of cart abandonment issues are attributed to long shipping lead times.
  •  There are now more cross-border transactions than ever before. 57% of online shoppers across different geo-locations have purchased from an overseas retailer.  

Social Media Marketing Statistics & Trends

Facebook Stats

  • Facebook is the biggest social marketing platform for businesses. So far, there are over 2.93 billion monthly active users on Facebook, according to a report from Statista. 
  • According to a report from eMarketer, over 87% of marketers use Facebook to promote products and services, and US ad spending on the social platform is expected to reach almost $65 billion in 2023.
  • According to a report from Sprout Social. In 2018 about 34 % of marketers used Facebook to increase their brand awareness.

Primary Goals for Marketers on Facebook

Primary Goals for marketers on Facebook
Source: Sprout Social
  • 98.3% of users access the social platform via a mobile device. 
  • Facebook Stories has over 500 billion users.
  • While Facebook launched Instagram Reels—a platform that will help brands create short and engaging videos, it was predicted that 82% of the global internet traffic will be consumer internet traffic by 2022.
  • Instagram, Facebook, and Whatsapp stories, all have the same number of daily users.
Stories product daily users
  • 81% of businesses would consider marketing their products or services on Facebook using videos. 

Instagram Stats

  • Over 1 billion people actively use Instagram every month. 
  • 64% of Instagram users are below 34 years old.
  • A report from Digiday, a digital marketing publication, shows that ad spending on Instagram is higher than on Facebook by 23%.
  •  Businesses with a social presence on Instagram get almost 37% of impressions from Instagram stories. 
  • 72% of teenagers use Instagram, while 69% use Snapchat most often. 

LinkedIn Stats

  • The number of LinkedIn members has reached 830 million in 2021.
Number of Linkedin members
Source: LinkedIn
  • The revenue has been constantly increasing at a rate of 21% every single year. 
  • The LinkedIn Marketing Solutions section grows 44% year after year. 
  • 57% of LinkedIn users are male while 43% are female, according to a gender demographic report by Statista. 
  • 94% of B2B marketers use LinkedIn to share their content. 

Twitter Stats

  • 20% of people with smartphones in the US use Twitter so often every month. 
  • Roughly, 63% of Twitter users globally are of the age between 35 and 65 years. Compared to Instagram and Snapchat where the average age demographic is widely filled with teenagers and Millenials, Twitter seems to appeal to an audience that’s quite older. 
  • Twitter has made 87% of its revenue through advertising services. 
  • 38% of marketers are planning to use Twitter as part of their video marketing medium. 
  • 67% of all B2B marketers are using Twitter to achieve their digital marketing efforts. 

Email Marketing Statistics 2022

  • According to a report from Radicati, there are about 4 billion email users in the world, and the number is set to reach 4.3 billion by the end of 2023.
  • Message customization is the leading strategy used by marketers to boost target audience engagement.
  •  For every $1 you spend on email marketing, chances are you’ll roughly rake in an ROI of $42.
  •  87% of marketers use email marketing as a content distribution channel. 
  • While users read 57% of their personal emails, they only regard 37% of them as useful. 
  • There’s an 82.57% chance users will open a welcome email, but the click-through rate will only reach 22.76%
  • 51% of consumers prefer if companies contacted them via email, even more so,  when the message is personalized. 
  • 40% of marketers admit that email marketing is the most effective medium to boost lead generation quality. 
  • 81% of SMBs still depend on email marketing as their customer acquisition technique, while 80% believe it’s perfect for retention. 
  • Marketers prefer to send between three-to-five emails to their customers every week. 
  • Emails with customized subject lines boost the open rate by 50%.
  • There’s a 69% chance a customer will place an order if you send three cart abandonment recovery emails.
  • Embedding videos on promotional emails increases the click-through rate by 300%
  • 49% of customers would love to receive promotional emails from their favorite brands every week. 

Affiliate & Influencer Marketing Statistics

  • Influencer marketing market size has increased from $1.7 billion in 2016 to around $14 billion in 2021.
Influencer marketing global market size
Source: Influencer Marketing Hub
  • About 44% of Generation Z depends on influencers to make buying decisions. 
  • 70% of millennials who are subscribed to YouTube channels trust influencers a lot more than celebrities.
  • 89% of marketers admit that the ROI of influencer marketing is much better in comparison to earnings from other marketing techniques. 
  • 91% of consumers admit that a positive online review would influence their purchasing decision.
  • Instagram (79%) tops the list as the most effective social media channel for influencer marketing. 
Influencer campaign channel utilization
Source: Influencer Marketing Hub
  • 78% of marketers consider sponsored Instagram posts as the most popular format for influencer marketing and audience engagement. 
  • 71% of consumers will unfollow an influencer found using fraudulent techniques to gain popularity, say, buying fake followers.
  • Influencer referrals also help boost sales. 82% of consumers say they would make a purchase based on a recommendation from a micro-influencer. 

Micro-influencers have more impact than average consumers

Micro-influencers have more impact than average consumers
Source: Experticity

  • Paid search advertising on mobile devices is set to hit $240 billion in 2022.
  • Global digital advertising across all social platforms is expected to reach $230 billion in 2022.
  • 63% of mobile users said that they would click on a Google ad. 
  • A third (33%) of internet users would click on an ad because it faultlessly answers their search query. 
  • 50% of visitors that arrive at a retailer’s product page via a paid ad link are more likely to purchase a product or service than organic visitors. 
  • Even after hitting pause on ad spending, 89% of the traffic generated won’t be replaced by organic results.

Final Words

Internet marketing is constantly changing. Any digital marketing expert knows the future holds so much potential for businesses looking to have an online presence. We’ll make sure to keep you in the loop with newer trends. We’d also love to hear your thoughts in the comment section below. 

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Article by:

Nick Huss

Nick is a HubSpot Certified digital marketer and website enthusiast with years of experience. He loves creating new sites, testing novel concepts, discovering amazing tools, and sharing all his findings with the World.

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No fluff. Only proven stuff that works. Simple, short and to the point.