People Also Search For (Google) – Ultimate Guide

People around the world “google” a huge variety of topics today. While Google’s search engine is designed to churn out the most relevant search results for each user’s query, sometimes it doesn’t get it exactly right.

That’s where “People Also Search For” comes into play. 

When a user clicks on a search result and immediately returns back to the original SERP page, Google assumes that their search intent wasn’t met.

To help the user find what they’re looking for, the Google search engine offers a list of potentially relevant keywords in a section called “People Also Search For.”

Let’s take an in-depth look at the “People Also Search For” section, including how to optimize it and how it differs from Google’s “Relevant Searches” and “People Also Ask” sections. 

Learn more ➡️ How Many People Use Google per Day?

About the “People Also Search For” (PASF) Section

Google Search
Google Search

“People Also Search For” (PASF) is often confused with the “People Also Ask” section, which is the FAQ box that shows up when you’re scrolling down your Google search results. 

In contrast, the “People Also Search For” (PASF) section appears only after a user clicks on a Google search result and immediately bounces back to the original SERP page, clearly showing a failure of their search intent. 

Take, for example, our Google search above for “holiday songs.” If you click on this search result from Apple Music but soon hit the back button, it’s clear that this search page result wasn’t what you were looking for. 

Holiday songs PASF results
“Holiday songs” PASF results

At this point, the “People Also Search For” section will appear with potential options. Perhaps you want summer holiday songs instead of winter ones or holiday songs that are appropriate for kids.

Google’s search engine lists six potential alternatives to help you navigate to more relevant Google search pages. 

Remember that these six alternative keyword suggestions come directly from Google, making it an SEO treasure trove. It’s also a dynamic search feature, so the PASF keywords may vary depending on the user’s Google search history, related queries, and profile. 

📝 Note

“People Also Search For” is a Google search feature. Other search engines won’t offer these dynamic SERP elements. 

Simply make a query, click on a search result, and instantly hit the back button to the original Google SERP search page.

At this point, the “People Also Search For” section should pop up below the result to better meet your search intent. 

If you’re interested in seeing PASF keywords for every search result, you can also get help from some nifty Chrome extensions. Keywords Everywhere is a great keyword research tool to discover PASF keywords for each search engine result.

PASF Data With Volume Metrics

Keywords Everywhere PASF results
Source: Keyword Everywhere

Keywords Everywhere isn’t the only keyword research tool for finding relevant topics. You might also try Dashboard PASF Finder and Ahrefs as well. 

Why Are PASF Keywords Important?

For Google’s search engine, the majority of organic search results return a “People Also Search For” display. This makes the PASF keywords a clear opportunity to improve SEO and organic traffic. 

Here’s why you should care about “People Also Search For” for elevating your website:

  • Increases organic search results 
  • Supports in-depth keyword research
  • Enhances visibility and brand awareness
  • Generates content ideas, especially for long-form blog posts
  • Helps improve on-page SEO
  • Reveals competing keywords

Ultimately, examining search engine results pages for PASF keywords is an excellent tool to discover relevant topics and create content depth.

Also, you can find PASF keywords both on desktop and mobile SERPs to better meet user intent.

⚡Check also ➡️ Siteefy Keyword Tracker

“People Also Search For” vs. “Related Searches”

You may be wondering how “People Also Search For” differs from another similar section “Related Searches.”

The “Related Searches” section appears at the bottom of Google SERPs, offering some additional keyword ideas if users make it that far down the page without finding results that capture their search intent. 

Related Searches keywords
“Related Searches” keywords

Key Differences: PASF Box vs. Related Searches

Ultimately, the “People Also Search For” may display similar keywords to the “Related Searches.” However, there are a few key differences:

  • Positioning: The “People Also Search For” section appears directly under the bounced search result, while “Related Searches” always show at the very bottom of Google SERPs. 
  • The number of alternative keywords: The “People Also Search For” section only shows six alternative PASF keywords, compared to the “Related Searches” section, which may display many more.
  • Click-through rate (CTR): Due to the positioning of the “People Also Search For” section, it’s more frequently clicked on than the “Related Searches” section. 

Given these differences, the “People Also Search For” section is a unique opportunity to polish your on-page SEO through keyword research and meet user search intent with greater effectiveness. 

“People Also Search For” vs. “People Also Ask” 

In addition, you may have noticed some similarities between the “People Also Search For” and “People Also Ask” (PAA) sections. “People Also Ask” is another dynamic section that displays near the top of the Google SERP page, usually within the top three organic search results. 

"People Also Ask" section
The “People Also Ask” section

However, the PAA section doesn’t rely on a bounced search result to display. It always shows on the Google SERP page in case a user’s search intent can be easily answered right away.

Additionally, if a user begins to click through the PAA section, more similar FAQs will dynamically appear. 

As you can see, “People Also Ask” has a slightly different function compared to “People Also Search For.”

Overall, PASF will offer similar yet alternative search queries (“summer holiday songs,” “holiday songs for kids,” etc.), while PAA search results will answer common questions related to the original query (“What is the number 1 holiday song?”). 

⚡Check also ➡️ Mangools Review

How to Optimize for “People Also Search For”

“People Also Search For” is an excellent chance to hone your SEO strategy, so that your business can drive more traffic to your web page and improve the overall user experience.  

By utilizing specific PASF keywords, you can discover opportunities to boost your website’s Google ranking. After all, high-quality and SEO-optimized content is often the most important ranking factor. 

Example of Using the PASF Box for Your SEO Strategy

PASF box
PASF box

Let’s take the example of our “holiday songs” Google search. If your website sells music, you may be interested in ranking highly for “holiday songs” in order to generate interest and sales from music lovers. 

When you find PASF keywords such as “summer holiday songs” or “holiday songs for kids,” you can plan your SEO strategy to create three separate blog playlists with winter holiday songs, summer holiday songs, and holiday songs for kids. 

Ultimately, the PASF keywords that Google’s search engine flags can help you generate relevant topic ideas (especially for valuable long-form posts), boost your on-page SEO, and better meet users’ search intent in the long run. 

Optimizing for “People Also Search For”

To sum up, you can enhance the “People Also Search For” section and your website’s SEO in a variety of ways.

For example, you might try search engine optimization techniques such as:

  • Discovering specific keywords and related search queries for your business to expand your web pages
  • Incorporating these new PASF keywords in your headlines and on-page content
  • Improving the quality of your content by strategizing with PASF keyword ideas
  • Structuring PASF keywords as FAQ content at the end of your blog
  • Creating relevant content ideas with PASF keywords, such as videos, infographics, lists, charts, etc. 
  • Utilizing a Google search feature such as “Featured Snippets,” “Knowledge Graphs,” etc.

Additionally, you should pay close attention to Google’s dynamic SERP features, which include all sorts of interesting SEO opportunities for search results.

You can create content depth by adding a “holiday songs” video that shows up in the Google search feature “Videos” section. 

Videos Google feature
“Videos” Google feature

Depending on your target audience, there may be other opportunities for utilizing relevant keywords across different types of Google search features, such as “Featured Snippets,” “Knowledge Graphs” and more

Boost Your Website’s “People Also Search For” Section

Now that you understand the “People Also Search For” section and how to optimize it, you can take your website’s SEO to new heights. 

As you enhance your website using PASF keywords, don’t forget to check out our blog for even more tips to optimize your online content and SEO strategy. 

⬇️ Further Reading:

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Nadia is a content writer with a B.A. in English and Spanish from Northwestern University. She crafts content for a variety of industries, including tech and business.
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