45+ Curious Reddit Statistics That Will Make You Think Twice

⚡Quick Overview

  • In 2024, Reddit grew to over 1 billion monthly active users, surpassing Snapchat and Twitter in size.
  • This rapid growth also showed in daily activity, with 97.2 million users logging in every day by October 2024, a 47% increase from the year before.
  • In the first half of 2024, Reddit users made 243 million posts, 1.65 billion comments, and nearly 3 billion chats.
  • The user demographic skews male at 60.2%, with 44% of US users falling into the 18-29 age group.
  • Financially, Reddit had a strong year, generating $348.4 million in revenue in Q3 2024, a 68% increase compared to 2023.
  • The subreddit r/funny remained the most popular with 65 million subscribers as of November 2024.

Reddit has a reputation for being an offbeat social media platform. Yet, it continues to show huge growth.

In 2024, it surpassed 1 billion monthly active users, outpacing Snapchat’s 800 million and Twitter’s 335 million. With its IPO this year, Reddit is already showing strong progress.

Let’s review the latest Reddit statistics to understand this company’s market position better.


Reddit’s Popularity Worldwide

As of October 2024, Reddit has 97.2 million daily active users worldwide, showing a 47% year-over-year growth.

In the first half of 2024, content created on Reddit included:

  • 243 million posts
  • 1.65 billion comments
  • 492 million private messages
  • 2.9 billion chats.

Content Created on Reddit (January-June 2024)

Content Created on Reddit (January-June 2024)

In January 2024, worldwide visits to Reddit.com amounted to roughly 5.9 billion from mobile and 1.67 billion from desktop devices. The mobile app contributed significantly, with nearly 20 million monthly active users on Apple and 18.3 million on Android.

On the platform, users can interact with more than 100,000 active communities.

In the first half of 2024, 1,076,346 new communities were created on Reddit, reflecting a slightly more than 6% increase compared to the previous reporting period.


Reddit User Demographics

Reddit’s user base is predominantly male, comprising 60.2%, while 38.8% are female. The platform attracts a younger demographic, with 44% of US users aged 18-29 and 31% aged 30-49.

Percentage of US Adults Using Reddit by Age Group (September 2023)

Percentage of U.S. Adults Using Reddit by Age Group (September 2023)
Source: Statista

In addition, 80% of Reddit interactions are conducted in English. Some other demographics to keep in mind include:

  • 59.7% of Reddit users are male, while the remaining 40.3% are female.
  • The vast majority of Reddit users are white non-Hispanic adults, followed by Hispanics with 12% and African Americans with 7%.
  • 42% of Reddit’s users have a college degree and 26% of them make more than $75,000 a year.

Reddit User Behavior

Reddit may not be the most popular social app, but it does rank #9 top website by traffic rank compared to all other sites in the world.

At 6.12 minutes per app session, it has some of the highest engagement with over 3.51B site visits in a month. This is especially notable, considering that the average number of pages per visit is 4.6.

Top Websites by Similarweb Ranking (As of October 2024)

Top Websites by Similarweb Ranking (As of October 2024)

Reddit Statistics in the US

Reddit is especially popular in the US, with nearly 50.95% of Reddit’s worldwide installs from the US. It’s even the 5th most-visited site and 2nd by category rank in the US.

Reddit ranks as the tenth most-used social media platform in the US.

Most Used Social Media Platforms in the US in 2024

Most Used Social Media Platforms in the US in 2024

In September 2024, “Reddit” was the sixth most Googled term in the US.

Reddit was the sixth most Googled term in the US (September 2024)
Reedit is the sixth most searched term on Google (as of September 2024)

Moreover, US users have these characteristics:

  • 24% of US adults say they use Reddit.
  • 34% of US adults have more than $100,000 income.
  • 33% of Reddit users in the US say they regularly get news on the site, and 68% of them are men and 32% are women.
  • For teenagers, Reddit is in the top 10 most popular platforms in 2023, with 14% of 13-17-year-olds having tried out Reddit.

Reddit’s Popularity by Country

As we mentioned, Reddit is the most popular in the US. However, it does have a strong presence in other regions, including these countries:

CountryTotal Reddit Visits (millions)
United States 2,320
United Kingdom 296
India 280
Canada 271
Australia 192
Germany 189
France 161
Brazil 142
Netherlands 138
Sweden 111

After the US, UK is #2 in total number of Reddit users in 2024, while India takes the #3 spot.


Reddit Statistics on Revenue 

2024 was an excellent year for Reddit revenue, as it went public in March.

It generated $348.4 million in revenue in the third quarter of 2024 showing strong revenue growth of 68% compared to the third quarter of 2023. The largest portion of revenue comes from ads, amounting to $315.1 million.

Other notable financial highlights for the third quarter of 2024 include:

  • Gross Margin: 90.1%, reflecting an improvement of 280 basis points compared to the prior year.
  • Net Income: $29.9 million, a significant turnaround from a net loss of $(7.4) million in the previous year.
  • Adjusted EBITDA: $94.1 million, a remarkable improvement from $(6.9) million in the prior year.
  • Operating Cash Flow: $71.6 million, an increase of $79.3 million year-over-year.
  • Free Cash Flow: $70.3 million, with capital expenditures of $1.4 million, accounting for less than 1% of revenue.

Reddit ADS

The data indicates that Reddit ads now reach 264 million users monthly, though the platform’s ad planning tools appear to omit data for several countries in Eastern Europe.

Reddit’s ad reach accounts for 3.2% of the global population and 4,8% of the total internet users.

Reddit Advertising Audience (As of October 2024)

Reddit Advertising Audience (As of October 2024)

Reddit’s rising authority on Google has surprised both the general public and SEO professionals alike. In just one year, Reddit’s website monthly visits surged to 770 million in organic traffic.

Reddit's monthly organic traffic on Ahrefs (as of November 2024)
Reddit’s monthly organic traffic on Ahrefs (as of November 2024)

Popular Reddit Content

Reddit content popularity varied greatly. From January to June 2024, Redditors shared over 5.3 billion pieces of content, marking a 20.5% increase compared to the second half of 2023.

The #1 most popular subreddit is r/funny with 65 million subscribers by November 2024:

RankMost Popular SubredditsNumber of Subscribers
1r/funny65M
2r/AskReddit49M
3r/gaming45M
4r/worldnews43M
5r/todayilearned39M
6r/aww37M
7r/Music35M
8r/memes35M
9r/movies34M
10r/showerthoughts33M

By November 2024, over 750 subreddits had surpassed 1 million subscribers.

In particular, a few Reddit posts stood out from the crowd, the “Times Square right now” post by SomeGuyInDeutschland is heading to the first 500K upvotes on Reddit with 489K upvotes.

Times Square right now on Reddit 489K upvotes
Times Square Right Now post on Reddit, with 489K upvotes

Final Takeaway

Reddit continues to surprise with strong, steady performance. As it expands ad revenue, Reddit is sure to see even more growth next year. The estimates for new Reddit users are high for 2022 – will this platform gain even more popularity?

We’ll be keeping our eyes on Reddit, that’s for sure.

If you enjoyed these Reddit statistics, you can get all our statistics on WordPress, Websites, the Internet, and more on our blog.


Sources:
  • Statista
  • Reddit Transparency Report: January to June 2024
  • Pew Research Center
  • Similarweb
  • Ahrefs
  • https://s203.q4cdn.com/380862485/files/doc_news/Reddit-Announces-Third-Quarter-2024-Results-2024.pdf
  • https://x.com/Reddit/status/1838315947519615034
  • https://wearesocial.com/us/blog/2024/01/digital-2024/
  • https://wearesocial.com/us/blog/2024/10/digital-2024-october-global-statshot-report/
  • https://www.reddit.com/r/wallstreetbets/comments/l8rf4k/times_square_right_now/
  • https://newsroom.snap.com/800-million-mau-and-counting?lang=en-GB
  • https://worldpopulationreview.com/country-rankings/reddit-users-by-country

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Article by:

Nadia

Nadia is a content writer with a B.A. in English and Spanish from Northwestern University. She crafts content for a variety of industries, including tech and business.
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