Searching for ideas for your upcoming SaaS website?
To accommodate a range of tastes, I’ve compiled a selection of SaaS website examples, each with its own distinct designs and styles.
There’s something for everyone here, whether you love bold and vibrant styles or a sleek, minimalist look!
1. Lattice
Lattice is a people management platform that helps businesses improve employee engagement, performance, and development through tools for performance reviews, goal setting, feedback, and analytics.
Lattice’s website combines a welcoming, professional design with a soft color palette of greens, blues, and pastel tones set against a light pink background. Although there is a lot of information shared on the homepage, ranging from team insights to features and integrations, it is presented in a user-friendly manner.
Every section is designed to give you the important details without being too much, making it easy to navigate and discover what the platform has to offer.
2. GanttPRO
GanttPRO provides a Gantt chart maker for task scheduling, helping teams manage projects and timelines visually.
If you want to build a SaaS website with a clean white background and calm, professional colors, GanttPRO’s design is a great example. It combines shades of blue, gray, and green to create a trustworthy, easy-on-the-eyes look.
Key features, like interactive Gantt charts, are demonstrated with images and explanations that let potential users quickly grasp the software’s value.
The homepage has a clean layout, putting free templates front and center and including a helpful FAQ section for any questions. It’s a great setup if you’re looking for something organized and easy to use!
3. GitBook
GitBook is a platform for creating and sharing documentation, making it simple for teams to collaborate on technical content.
GitBook’s website strikes a balance between simplicity and vibrant design. The layout is clean and organized, while the background colors change as you scroll—starting with white and transitioning to navy, blue, and pink—to highlight key features.
Customer reviews are presented in a tidy format with short, clear messages, offering quick insights without too much detail. The design shows how to create a colorful and informative site while keeping it user-friendly and well-structured.
4. Zoho
Zoho brings together a full suite of business tools, like CRM, project management, finance, HR, and productivity, all in one place.
The website has a clean, modern design with a simple layout that’s easy to navigate. The color scheme is fresh, combining white, light gray, and muted blue with pops of bright yellow, green, and red to highlight key features.
The homepage focuses on the essentials, presenting information in a clear and visually engaging way. The design is well-organized, giving visitors a quick glance at the core products with simple and clear descriptions.
We especially like how Zoho uses its logo colors throughout the design, adding subtle vibrancy that improves the site’s visual look.
5. HubSpot
HubSpot is an all-in-one platform that combines CRM (customer relationship management), marketing, sales, and customer service tools.
HubSpot has a bright, friendly, and highly navigable website design. The color scheme uses soft tones like light pink and light blue, creating a welcoming feel, with orange CTAs that pop against the background.
With brief and straightforward product descriptions, HubSpot clearly outlines all of its offerings right on its homepage to grant visitors a fast understanding of what each tool actually does. Its clean layout and white spacing provide you with a lot of space to see a clear list of options for easy exploration by the users.
6. Toggl
Toggl provides time-tracking, project planning, and hiring tools for productivity-focused teams.
Toggl’s website design is a lovely example of using purple and pink tones together for a vibrant, fresh look. The combination of dark and light purples with pops of pink against a clean white background gives the site a modern and inviting feel.
These colors add energy without being too bold, striking a nice balance that keeps the design both professional and visually appealing.
Toggl uses clear, high-quality images and visuals throughout the site to show off its features and how the tool works. Each image is paired with a simple explanation, making it easy for visitors to understand what Toggl does and how it can help them. The visuals are well-placed and informative, giving a quick, friendly overview for users.
7. Cloudflare
Cloudflare is a web performance and security company offering solutions like DDoS protection, CDN services, DNS management, and website optimization to keep internet properties fast, secure, and reliable.
Cloudflare’s website uses a clean, content-focused design with a white background and orange accents for a simple, professional look. The orange CTA buttons stand out clearly, making navigation straightforward.
The homepage is organized to provide an overview of Cloudflare’s products and resources, with short and clear descriptions for each. The sections are easy to scan, helping users quickly understand the services without feeling overwhelmed.
This approach works well for SaaS companies aiming to present technical information clearly and simply.
8. Streak
Streak is a CRM platform built directly into Gmail, designed to help users manage contacts, track deals, and streamline workflows without leaving their inbox.
Streak’s website design is clean and minimal, with a focus on white and blue tones that create a crisp, professional look. At the top of the homepage, vector graphic animations add a touch of visual interest without overwhelming the simplicity of the design.
Streak avoids large images or heavy visuals, instead using small, informative elements that provide quick insights into its features. This design approach keeps the homepage light and easy to navigate, allowing users to understand the product’s benefits at a glance.
Each of these SaaS websites illustrates different design principles, from minimalism to storytelling and interactivity.
Whether you’re building a project management tool or a collaborative platform, these examples demonstrate how color, layout, and client stories can all play a role in creating an effective and inspiring SaaS website.
