14+ Email Marketing Tools
The tools here cover the main parts of email marketing: writing and sending newsletters, growing and managing a subscriber list, setting up automated sequences, and personalising messages. Substack and beehiiv are built around newsletters and let writers charge subscribers directly. GetResponse and Mailchimp go further, adding automated sequences, landing pages, and personalised sends. ForthWrite is different: it drafts emails in a writer's own tone but does not send campaigns.
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Showing 13 to 15 of 15 tools
MailerLite
freemiumMailerLite offers intuitive email marketing, automation, landing pages, signup forms, and website building tools designed for simplicity and advanced functionality. Trusted by over 1 million businesses, it enables growth through engaging campaigns, automation, and monetization features.
AWeber
paidAWeber offers AI-powered email marketing and automation designed for small businesses to connect, automate, and sell their vision. Features include AI-assisted email writing, unlimited automations, landing pages, and detailed analytics to grow audiences and drive results.
PlusVibe.ai is an all-in-one platform designed to optimize cold email outreach for B2B sales teams. It offers AI-powered email automation, secure inbox warm-up, advanced lead enrichment from over 80 sources, and deliverability optimization to ensure emails land in the inbox, not spam. The platform also includes tools for real-time email verification, AI-driven personalization, and campaign management to scale outreach efficiently and increase reply rates.
3 decisions
How to choose Email Marketing tools
What separates these tools most is how much they do beyond sending. Substack and beehiiv focus on newsletters and audience growth. GetResponse and Mailchimp cover newsletters, automated sequences, personalisation, and lead capture, but their full-featured plans require a sales call or cost $350 a month and up. Ten tools here have a free plan. iContact is paid-only, starting at $9 a month after a 30-day trial. Delivra and MailCharts publish no pricing without a sales call.
iContact
Delivra
MailChartsNewsletter and subscriber tools: focused or full-suite
Substack and beehiiv are built for writers who want to publish newsletters and grow a paid audience. Both are free to start. beehiiv's Scale plan is $43 a month billed annually and adds advanced analytics and automation. It takes no cut of subscription income. Substack charges no monthly fee but takes a percentage of paid subscription revenue. GetResponse and Mailchimp add automated sequences, list segmentation, and lead capture forms on top of newsletter sending. Mailchimp's Premium plan starts at $350 a month. GetResponse's paid plans start at $15.58 a month.
Automation and personalisation across the tools
GetResponse and Mailchimp both support automated sequences triggered by subscriber behaviour and personalised sends based on list segments. Mailchimp's advanced segmentation is restricted to higher plans; its Standard plan starts at $20 a month. GetResponse includes a visual automation builder and an AI email generator, with the MAX tier on custom pricing. Campaign Monitor offers prebuilt automation journeys and AI-powered content tools, with paid tiers from $9 a month. Delivra supports multi-step workflows and behavioural triggers; its Starter plan is $29 a month and higher tiers require a sales call.
Growing a subscriber list and capturing leads
GetResponse, beehiiv, and Mailchimp all include tools for capturing new subscribers. GetResponse combines landing pages with lead capture forms and automated follow-up sequences. beehiiv includes audience growth tools on its free Launch plan and adds more on its $43 a month Scale plan. Mailchimp supports lead capture through forms and landing pages, with personalisation and segmentation available across its plans. Sendloop covers subscriber management and automated sequences on its Pro plan at $39 a month. Campaign Monitor adds segmentation and personalisation from $9 a month.
Campaign Monitor
Sendloop6 questions
Frequently asked questions
Which email marketing tools have a free plan?
Ten tools here have a permanent free plan: Substack, beehiiv, GetResponse, Mailchimp, Campaign Monitor, Sendloop, ForthWrite, ActiveTrail, Xink, and MailerLite. iContact is the exception, offering only a 30-day trial before billing starts at $9 a month. Free plans vary in depth: Mailchimp's free tier covers basic sending, while beehiiv's free Launch plan includes the newsletter builder and basic analytics with no monthly fee.
ActiveTrail
Xink
MailerLiteWhich tool suits writers who want to charge subscribers?
Substack and beehiiv are both built for this. Substack charges no monthly fee but takes a cut of subscription revenue. beehiiv takes no cut of subscription income beyond payment processing fees. Its free Launch plan covers the basics. Writers who also want automated sequences and lead capture forms alongside paid subscriptions will find more in GetResponse or Mailchimp.
Which tools let me set up automated email sequences?
GetResponse and Mailchimp both include visual automation builders that trigger sequences based on what subscribers do. Campaign Monitor adds prebuilt automation journeys and starts at $9 a month on its Lite plan. Delivra supports multi-step workflows and triggered sequences but requires a sales call for plans above its $29 a month Starter tier. Sendloop includes event-triggered automation on its Pro plan at $39 a month.
Which tools publish their full pricing without a sales call?
Mailchimp, GetResponse, beehiiv, Sendloop, Campaign Monitor, iContact, Delivra, and ForthWrite all list at least some plan prices publicly. Delivra publishes only its $29 a month Starter price; Professional and Enterprise tiers require a sales call. ActiveTrail, Xink, and MailCharts give no public pricing at all and ask for a sales contact for any paid plan.
Can any of these tools help write the emails, not just send them?
ForthWrite is built specifically for drafting and replying to emails in a writer's own tone. Its free plan allows 10 drafts a week; the Standard plan at $15 a month and Pro plan at $30 a month add auto-drafting and analytics. GetResponse and Mailchimp both include AI content generation as part of their broader sending platforms, but neither is focused on matching a personal writing style the way ForthWrite is. ForthWrite does not send campaigns itself.
Which tool suits a small e-commerce business sending promotional emails?
Mailchimp is the most commonly used here for e-commerce sending, with a free plan, a template library, and segmentation tools. Its Standard plan starts at $20 a month. Campaign Monitor also supports e-commerce campaigns with segmentation and automation from $9 a month. Delivra offers unified customer profiles and behavioural analytics suited to e-commerce but requires a sales call for most of its pricing.