Quora Statistics
2026

The cleanest top-line benchmark is Quora's own monthly visitor claim, with Similarweb traffic used as a separate third-party estimate.

• Quora says advertisers can reach 400M+ monthly unique visitors.
• Similarweb estimated 325M total visits to quora.com in March 2026.
• Similarweb ranked quora.com #123 globally and #147 in the United States in March 2026.
• Similarweb estimated a 11.3% month-over-month traffic increase for March 2026.

The official Quora number and the Similarweb visit number should not be merged. One is a platform-reported audience claim, while the other is a third-party web traffic estimate.

For regional distribution, the current defensible public benchmark is Similarweb's traffic-share estimate by country.

• The United States accounted for 45.55% of quora.com traffic in March 2026.
• India accounted for 11.53%.
• The United Kingdom accounted for 6.44%.
• Canada accounted for 4.53%.
• Japan accounted for 2.52%.

The older article listed country user counts, but this page now treats them as archived context because the fetched public source supports traffic share rather than verified user counts by country.

Quora's current public audience profile is male-skewed, with young adults making up the largest visitor age group.

• Similarweb estimated Quora's audience at 55.44% male and 44.56% female in March 2026.
• Similarweb reports that the largest age group of visitors is 25-34.
• Quora's creator resource cites a 55:45 male-to-female audience ratio from GWI Core 2021 survey data for participating U.S. Quora users.
• Quora for Business says 50%+ of its advertising audience has an undergraduate degree or higher.

The page separates current Similarweb web-audience estimates from older Quora/GWI survey context so demographic claims keep their source and date attached.

The original article treated mobile share as the main engagement story. The stronger current public engagement benchmark is that Quora remains highly search-driven.

• Similarweb estimated Quora's bounce rate at 37.64% in March 2026.
• Average pages per visit were 2.64.
• Average visit duration was 1:51.
• Organic search drove 54.91% of desktop visits to quora.com.

That makes Quora useful to benchmark as a search-discovery platform, not only as a social or community platform.

Quora's advertiser-facing value is not only traffic scale. Quora positions the audience as high-intent and useful for product research, business purchasing, and senior decision-making.

• Quora for Business says its audience is 67% more likely to be responsible for business purchases.
• It also says the audience is 48% more likely to be senior decision-makers at work.
• Quora says advertisers can use 11+ targeting options.
• Similarweb reports organic search as the leading traffic source, with 54.91% of desktop visits.

Those benchmarks are useful for marketers, but they are advertising audience claims and traffic estimates, not neutral survey measures of all Quora users.

The durable topic benchmark is Quora's own scale claim: the platform covers a large topic graph across many languages.

• Quora says it operates across 24 languages.
• Quora says the platform covers 300K+ topics.
• The same Quora for Business resource says content is personalized around what people want to learn.
• The older Technology topic follower count is treated as archived context unless it is rechecked directly on Quora.

For citation purposes, the topic and language counts are stronger than one changing topic-follower count because they come from Quora's own business resource.