BuzzSumo
PaidAI Research
Discover trending content, monitor media mentions, and connect with influencers to supercharge your content strategy.
BuzzSumo
Discover trending content, monitor media mentions, and connect with influencers to supercharge your content strategy.
Paid
Categories
Overview
BuzzSumo is a comprehensive content research and media monitoring platform that helps marketers, agencies, and brands discover popular content, analyze trends, and identify influential journalists and creators. It provides access to billions of articles and trillions of social engagements, enabling users to generate content ideas, track brand mentions, and perform outreach all in one place. With features like AI-powered pitching, historical data analysis, and integrations with Slack and APIs, BuzzSumo streamlines content marketing and PR efforts for teams of all sizes.
Featured Video
Key Features
1
Content Analyzer
Access an index of billions of global articles to find the most engaging content across any topic, URL, or domain.
2
Trending Feeds
Discover and follow the day’s most viral posts worldwide or within specific industry niches, updated every 24 hours.
3
Media Database & Outreach
Find and connect with over 700,000 journalists with up-to-date profiles and social engagement data for targeted PR outreach.
4
Alerts & Monitoring
Set up custom alerts to track media mentions, brand coverage, competitor activity, and keyword trends via email or Slack integration.
5
AI Pitching Tool
Generate relevant and effective pitches faster using AI-powered assistance tailored to active journalists and niche topics.
6
YouTube Analyzer
Evaluate organic and paid YouTube content performance with detailed engagement metrics like views, likes, comments, and video length.
7
Historical Data Access
Analyze content performance and trends over the last five years with access to an archive of over 8 billion articles.
8
Advanced Chrome Extension
Research social engagement and competitor metrics on the go while browsing Facebook, Twitter, YouTube, TikTok, and search engines.
Who It's For
Audience 1#1
Content Marketers
Use BuzzSumo to generate content ideas, analyze trending topics, and benchmark competitor content performance.
Audience 2#2
PR Agencies
Monitor media mentions, find relevant journalists, and manage outreach campaigns efficiently with up-to-date contact data.
Audience 3#3
Social Media Managers
Track social engagement across platforms, discover viral content, and identify key influencers to amplify brand presence.
Audience 4#4
Marketing Teams
Collaborate on content strategy, monitor brand reputation, and generate reports using shared projects and alerts.
Audience 5#5
Enterprise Brands
Leverage advanced analytics, large user seats, and integrations for comprehensive media monitoring and influencer marketing at scale.
How to Use
1
Sign Up and Choose a Plan
Create an account on BuzzSumo and select a pricing plan that fits your team size and feature needs.
2
Search for Content or Topics
Enter keywords, URLs, or topics to explore popular and trending content using the Content Analyzer and Trending Feeds.
3
Set Up Alerts
Create custom alerts to monitor brand mentions, competitor activity, or specific keywords and receive notifications via email or Slack.
4
Identify Influencers and Journalists
Use the Media Database to find relevant journalists and influencers with active profiles and social engagement metrics.
5
Leverage AI Tools for Outreach and Ideation
Utilize the AI pitching tool to craft targeted pitches and the Content Ideas Generator to create briefs and content strategies.
Pricing
Pricing details are gathered from the official BuzzSumo website and are provided for reference only. Always confirm the latest information directly with the vendor.
| Plan | Price | Highlights |
|---|---|---|
| Content Creation | $199 | 1 user license
|
| PR & Comms | $299 | 5 user licenses
|
| Suite | $499 | 10 user licenses
|
| Enterprise | $999 | 30 user licenses
|
Found a change in pricing? We welcome corrections. Reach out so we can keep this listing accurate.
Pros & Cons
Pros
- Comprehensive content and media monitoring with access to billions of articles and trillions of social engagements.
- Robust media database with real-time journalist profiles and social engagement insights.
- AI-powered tools for pitching, content ideation, and trend discovery streamline marketing workflows.
- Multiple integrations including Slack and APIs for automation and reporting.
- Flexible pricing plans tailored for individual marketers, agencies, and enterprise teams.
Cons
- Pricing may be high for small businesses or individual users due to tiered user and alert limits.
- No explicit free tier; only a free trial is available.
- Some advanced features like granular location search and RSS feed sync are limited to enterprise plans.
- Learning curve involved due to extensive features and data volume.
- Limited direct content creation capabilities; primarily focused on research and monitoring.
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Frequently Asked Questions
Does BuzzSumo offer a free trial?
Yes, BuzzSumo offers a free trial with no credit card required to explore its features before purchasing.
Can I monitor my brand and competitors with BuzzSumo?
Yes, BuzzSumo allows you to set up alerts to monitor brand mentions, competitor activity, and industry trends in real time.
What social media platforms does BuzzSumo analyze?
BuzzSumo analyzes content and engagement across Facebook, Twitter (X), Reddit, YouTube, and TikTok.
Is there an API available for integration?
Yes, BuzzSumo provides APIs to integrate data into internal reporting tools and public web applications.
Can I collaborate with my team on BuzzSumo?
Yes, higher-tier plans support multiple users and shared projects for team collaboration and reporting.