BuzzSumo

Discover trending content, monitor media mentions, and connect with influencers to supercharge your content strategy.

Paid

#Media Monitoring #Influencer Identification #Trend Analysis #Content Research #PR Outreach #Competitor Analysis #Content Strategy #Market Analysis #Content Ideation+6

Overview

BuzzSumo is a comprehensive content research and media monitoring platform that helps marketers, agencies, and brands discover popular content, analyze trends, and identify influential journalists and creators. It provides access to billions of articles and trillions of social engagements, enabling users to generate content ideas, track brand mentions, and perform outreach all in one place. With features like AI-powered pitching, historical data analysis, and integrations with Slack and APIs, BuzzSumo streamlines content marketing and PR efforts for teams of all sizes.

Key Features

Content Analyzer

Access an index of billions of global articles to find the most engaging content across any topic, URL, or domain.

Trending Feeds

Discover and follow the day’s most viral posts worldwide or within specific industry niches, updated every 24 hours.

Media Database & Outreach

Find and connect with over 700,000 journalists with up-to-date profiles and social engagement data for targeted PR outreach.

Alerts & Monitoring

Set up custom alerts to track media mentions, brand coverage, competitor activity, and keyword trends via email or Slack integration.

AI Pitching Tool

Generate relevant and effective pitches faster using AI-powered assistance tailored to active journalists and niche topics.

YouTube Analyzer

Evaluate organic and paid YouTube content performance with detailed engagement metrics like views, likes, comments, and video length.

Historical Data Access

Analyze content performance and trends over the last five years with access to an archive of over 8 billion articles.

Advanced Chrome Extension

Research social engagement and competitor metrics on the go while browsing Facebook, Twitter, YouTube, TikTok, and search engines.

Who It's For

How to Use

Sign Up and Choose a Plan

Create an account on BuzzSumo and select a pricing plan that fits your team size and feature needs.

Search for Content or Topics

Enter keywords, URLs, or topics to explore popular and trending content using the Content Analyzer and Trending Feeds.

Set Up Alerts

Create custom alerts to monitor brand mentions, competitor activity, or specific keywords and receive notifications via email or Slack.

Identify Influencers and Journalists

Use the Media Database to find relevant journalists and influencers with active profiles and social engagement metrics.

Leverage AI Tools for Outreach and Ideation

Utilize the AI pitching tool to craft targeted pitches and the Content Ideas Generator to create briefs and content strategies.

Pricing

Pricing details are gathered from the official BuzzSumo website and are provided for reference only. Always confirm the latest information directly with the vendor.

Plan	Price	Highlights
Content Creation	$199	1 user license Unlimited searches 2 custom alerts Access to Content Analyzer, Trending Feeds, and Question Analyzer
PR & Comms	$299	5 user licenses Unlimited searches 5 custom alerts Includes Content Creation features plus Media Database & Outreach, Coverage Reports, Slack Integration
Suite	$499	10 user licenses Unlimited searches 10 custom alerts Includes PR & Comms features plus YouTube Analyzer, Advanced Chrome Extension, Article Uploads
Enterprise	$999	30 user licenses Unlimited searches 50 custom alerts Includes Suite features plus RSS Feed Sync, Granular Location Search, Early Access to New Features

Found a change in pricing? We welcome corrections. Reach out so we can keep this listing accurate.

Pros & Cons

Pros

Comprehensive content and media monitoring with access to billions of articles and trillions of social engagements.
Robust media database with real-time journalist profiles and social engagement insights.
AI-powered tools for pitching, content ideation, and trend discovery streamline marketing workflows.
Multiple integrations including Slack and APIs for automation and reporting.
Flexible pricing plans tailored for individual marketers, agencies, and enterprise teams.

Cons

Pricing may be high for small businesses or individual users due to tiered user and alert limits.
No explicit free tier; only a free trial is available.
Some advanced features like granular location search and RSS feed sync are limited to enterprise plans.
Learning curve involved due to extensive features and data volume.
Limited direct content creation capabilities; primarily focused on research and monitoring.

Use Cases

Explore tools grouped by use case so you can keep researching without losing momentum.

Frequently Asked Questions

Alternatives

Compare other vetted products our editors see buyers evaluate alongside BuzzSumo.

Ratings & reviews

Key Features

Content Analyzer

Access an index of billions of global articles to find the most engaging content across any topic, URL, or domain.

Trending Feeds

Discover and follow the day’s most viral posts worldwide or within specific industry niches, updated every 24 hours.

Media Database & Outreach

Find and connect with over 700,000 journalists with up-to-date profiles and social engagement data for targeted PR outreach.

Alerts & Monitoring

Set up custom alerts to track media mentions, brand coverage, competitor activity, and keyword trends via email or Slack integration.

AI Pitching Tool

Generate relevant and effective pitches faster using AI-powered assistance tailored to active journalists and niche topics.

YouTube Analyzer

Evaluate organic and paid YouTube content performance with detailed engagement metrics like views, likes, comments, and video length.

Historical Data Access

Analyze content performance and trends over the last five years with access to an archive of over 8 billion articles.

Advanced Chrome Extension

Research social engagement and competitor metrics on the go while browsing Facebook, Twitter, YouTube, TikTok, and search engines.

Who It's For

How to Use

Sign Up and Choose a Plan

Create an account on BuzzSumo and select a pricing plan that fits your team size and feature needs.

Search for Content or Topics

Enter keywords, URLs, or topics to explore popular and trending content using the Content Analyzer and Trending Feeds.

Set Up Alerts

Create custom alerts to monitor brand mentions, competitor activity, or specific keywords and receive notifications via email or Slack.

Identify Influencers and Journalists

Use the Media Database to find relevant journalists and influencers with active profiles and social engagement metrics.

Leverage AI Tools for Outreach and Ideation

Utilize the AI pitching tool to craft targeted pitches and the Content Ideas Generator to create briefs and content strategies.

Pricing

Pricing details are gathered from the official BuzzSumo website and are provided for reference only. Always confirm the latest information directly with the vendor.

Plan	Price	Highlights
Content Creation	$199	1 user license Unlimited searches 2 custom alerts Access to Content Analyzer, Trending Feeds, and Question Analyzer
PR & Comms	$299	5 user licenses Unlimited searches 5 custom alerts Includes Content Creation features plus Media Database & Outreach, Coverage Reports, Slack Integration
Suite	$499	10 user licenses Unlimited searches 10 custom alerts Includes PR & Comms features plus YouTube Analyzer, Advanced Chrome Extension, Article Uploads
Enterprise	$999	30 user licenses Unlimited searches 50 custom alerts Includes Suite features plus RSS Feed Sync, Granular Location Search, Early Access to New Features

Found a change in pricing? We welcome corrections. Reach out so we can keep this listing accurate.

Pros & Cons

Pros

Comprehensive content and media monitoring with access to billions of articles and trillions of social engagements.
Robust media database with real-time journalist profiles and social engagement insights.
AI-powered tools for pitching, content ideation, and trend discovery streamline marketing workflows.
Multiple integrations including Slack and APIs for automation and reporting.
Flexible pricing plans tailored for individual marketers, agencies, and enterprise teams.

Cons

Pricing may be high for small businesses or individual users due to tiered user and alert limits.
No explicit free tier; only a free trial is available.
Some advanced features like granular location search and RSS feed sync are limited to enterprise plans.
Learning curve involved due to extensive features and data volume.
Limited direct content creation capabilities; primarily focused on research and monitoring.

Use Cases

Explore tools grouped by use case so you can keep researching without losing momentum.

Frequently Asked Questions

Alternatives

Compare other vetted products our editors see buyers evaluate alongside BuzzSumo.

BuzzSumo

Overview

Featured Video

Key Features

Content Analyzer

Trending Feeds

Media Database & Outreach

Alerts & Monitoring

AI Pitching Tool

YouTube Analyzer

Historical Data Access

Advanced Chrome Extension

Who It's For

How to Use

Sign Up and Choose a Plan

Search for Content or Topics

Set Up Alerts

Identify Influencers and Journalists

Leverage AI Tools for Outreach and Ideation

Pricing

Pros & Cons

Pros

Cons

Use Cases

Frequently Asked Questions

Alternatives

Ratings & reviews

Featured Video

Key Features

Content Analyzer

Trending Feeds

Media Database & Outreach

Alerts & Monitoring

AI Pitching Tool

YouTube Analyzer

Historical Data Access

Advanced Chrome Extension

Who It's For

How to Use

Sign Up and Choose a Plan

Search for Content or Topics

Set Up Alerts

Identify Influencers and Journalists

Leverage AI Tools for Outreach and Ideation

Pricing

Pros & Cons

Pros

Cons

Use Cases

Frequently Asked Questions

Alternatives

Ratings & reviews