Powerful web analytics to understand your customers and grow your business.
Google Analytics provides detailed insights into website traffic and user behavior, helping businesses optimize marketing and improve user experience. It offers real-time data, customizable reports, and integration with other Google services.
Monitor user activity on your website as it happens with live data updates.
Understand demographics, interests, and behavior of your website visitors.
Identify where your visitors come from, including search engines, social media, and campaigns.
Measure the effectiveness of your marketing campaigns by tracking goal completions and e-commerce transactions.
Create tailored reports and dashboards to focus on the metrics that matter most to your business.
Seamlessly link with Google Ads to optimize your advertising spend and performance.
Analyze user flow, engagement, and interactions to improve website usability and content.
Track and analyze user engagement within your mobile applications.
Sign up at analytics.google.com and set up your account and property for your website or app.
Install the provided tracking code snippet on your website or integrate the SDK in your mobile app.
Define key actions like purchases or sign-ups to track conversions and user interactions.
Use the dashboard to view real-time data, audience demographics, acquisition channels, and behavior.
Link your Google Ads account to analyze campaign performance and optimize ad spend.
Pricing details are gathered from the official Google Analytics website and are provided for reference only. Always confirm the latest information directly with the vendor.
| Plan | Price | Highlights |
|---|---|---|
| Free | $0 | Basic analytics features
|
| Google Analytics 360 | Contact Sales | Advanced analytics capabilities
|
Explore tools grouped by use case so you can keep researching without losing momentum.
Compare other vetted products our editors see buyers evaluate alongside Google Analytics.