Blogging is essential to e-commerce success. It offers fresh value that helps the consumer make an informed decision. As digital marketing continues to evolve, the need for blogging increases too.
But before you delve into blogging, it is important to grasp the latest blogging statistics to improve your strategy as you grow.
We hope these stats will help you plan your next strategy and grow your business in 2022. Here we go.
General Blogging Stats
1. Right now, there are more than 1.17 billion websites on the internet, and out of these, 600 million have blogs. This means that there’s fierce competition out there, and you’ll need to up your content strategy to stay at the top.
2. The majority of the blogs online are from Tumblr, followed by WordPress. Tumblr is leading with 448.1 million blogs and counting.
Cumulative Total of Tumblr Blogs (from May 2011 to April 2020)
3. WordPress, on the other hand, publishes about 78 million new blog posts every month. This translates to more than two billion posts each year.
4. About 77% of all internet visitors read blog posts. This means you’ll always get an audience if you do it right.
5. As blogging continues to grow, it is estimated that about 32 million bloggers come from the United States alone, and this number keeps increasing with time.
6. The Huffington post earned $14 million as monthly revenue from a blog in 2018.
7. English is the common blogging language in the world and 71% of WordPress blogs are in English.
8. More than 42% of websites use WordPress to manage their content.
9. Blogging generates traffic to your site indirectly, and you’ll have a 434% high chance of ranking high on search engines by just blogging.
10. WordPress posts get more than 20 billion views every month. Although users have many web hostings options such as Drupal, Wix, Squarespace, and Joomla, WordPress still dominates them all. WordPress powers 33% of the internet, and it holds a 60.5% market share of the content management system.
11. 76.5 million blogs use WordPress.
12. About 69% of all bloggers are aged between 25-44 years, and 23% are 45 years or older.
13. 7.34% of all bloggers started blogging less than a year ago. This proves that you can start a blog and grow your e-commerce in a short time with the right content strategy. With consistency and determination, your success is imminent.
Content Creation & Publishing Stats
14. On average, a blogger will take about 3 hours and 57 minutes to curate a blog post.
15. The average word count of a blog post that ranks top on Google pages is 1,890 words.
16. Bloggers who publish blog posts every day are likely to receive more substantial results than those who publish a few times every month.
17. Companies that create and publish more blog posts produce 67% leads each month.
18. Businesses that blog increase their inbound links by 97%.
19. About 36% of content consumers like list-based headings. Listicles are popularly used in business blogs.
20. As for incorporating video and visual stats in blog posts, 71% of bloggers use visuals in their content.
21. About 19% of bloggers include video content in their blog posts.
22. Content with images will generate 94% additional views compared to those without visuals.
Blogging SEO Stats
23. Your blog traffic will increase by 30% when you manage to publish between 24 to 51 blog posts. If you publish more than 51 blog posts, you should expect more traffic up to 77%.
24. When you consistently publish quality content, such as 1 blog a week, at least 2 blogs a week, or daily, Google will understand your blog better and rank you highly. Your audience will keep coming to your website for more.
25. A blog post containing a 6-13 words title will attract high and consistent traffic.
26. As for compounding blog posts (posts whose traffic grows over time), out of all blog traffic generated, 38% comes from compounding blog posts.
27. One compounding blog post will generate similar traffic as with six regular blog posts put together.
28. Half of all the clicks on the search engine results pages (SERPs) will go to the first three listings.
29. Guest blogging is essential to your e-commerce growth. Guest content is in high demand during the summer months (June, July, and August).
30. 79% of editors consider guest content to be too promotional.
31. 54% of bloggers agree that posts containing 3000 words and above give strong results.
32. 60% of bloggers create 1-5 guest posts every month.
33. 6% of bloggers publish original content as guest posts.
34. 3% of bloggers write more than 100 guest posts every month.
35. 65% of consumers cite blog posts as necessary in the early stages of buying.
Stats on Audience Engagement
36. Blog posts are rated as the 5th most trusted source for clear-cut internet information.
37. Blog posts are one of the most shared content across online platforms.
38. According to a study (2017), 73% of web visitors skim through blog posts. They don’t read them thoroughly.
39. 70-80% of internet users prefer organic content such as blog posts instead of sponsored posts.
40. According to the study, conducted by CMI in 2021, over 75% of B2B marketers used blog posts as a way to distribute their content.
41. 47% of buyers read three to five articles before deciding to buy.
42. 72% of B2B buyers read blog posts during the buying process.
43. Before buying a product, 43% of B2B customers are willing to spend no more than 5 minutes on listicles.
44. The ideal time for reading a blog post is 7 minutes. Readers will stick around if your post interests them. If you can get your message across in 7 minutes, it means your post is about 1,600, engaging, and relevant to the audience.
45. 72% of blog post readers prefer to watch video content than read plain text. The shift to video content from text has contributed to high audience engagement rates in recent times. You can decide to have the best of both worlds by incorporating the two in one post.
46. The best time for reading blog posts is between 7 am, and 10 am. Thanks to analytics, you can better understand your readers and post value-added content early enough for people to read through before they assume their daily activities.
Financial Blogging Stats
47. About 2 out of 3 bloggers do it to earn some income. Only a few want to share a passion or useful knowledge with people.
48. 69% of bloggers don’t earn from their websites. Only 31% of them make money from blogging. This could be due to the fierce competition online or a poor monetization plan.
49. 27.64% of B2B marketers outsource blog writing. Since they want to generate more leads, most marketers prefer to hire professionals knowing that the ROI will be higher.
50. 25.8% of internet users install ad blockers. This makes it challenging to earn money through advertising.
From these blogging statistics, it is clear that blogging is crucial to e-commerce. Internet users will continue to yearn for blog content if you make it valuable, relevant, informative, and engaging. Each post you deliver has to address their queries and concerns.