Divi Review: The Ultimate WordPress Theme & Page Builder [2021]

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Overall Rating


Ease of Use



Price / Value









Divi Builder Review Summary

Overall, Divi Builder is an absolutely amazing tool carefully designed by Elegant Themes to build WordPress websites visually.

With the Divi theme and builder, you can have a complete design and back-end system for your website at a very affordable cost (compared to other builders with yearly pricing).


→ Powerful page builder

→ Theme building capabilities

→ Excellent pricing and one-time payment option

→ Global elements and styling

→ Regular updates and support


→ Long learning curve

→ Uses shortcode based widgets

→ Can be slower at times with long pages

Whether you’re building a WordPress website from scratch or looking for a way to redesign it — Divi Builder can be of great help.

Although there are many page builder plugins available, Divi Builder is one of the most famous drag and drop builders with a solid reputation in the WordPress community.

In this post, we’ll be looking into the things that make Divi so powerful. You will learn all you need to know about this fantastic WP page builder, including Divi features, pricing and everything else. We hope this review will help you to decide if Divi is the right page builder for your website.

Divi Builder Overview

What is Divi Builder?

Launched in 2015 by Elegant Themes, Divi Builder is a feature-rich drag and drop WordPress page builder used by over 700,000 professionals.

Divi Review

It is based on WYSIWYG (What You See Is What You Get) editor, where you can see all the changes as you make them (we all love that, don’t we?).

All Divi modules work directly in the front end and give limitless customization options so that you can create custom layouts without any design restrictions.

Divi Builder is designed to be beginner-friendly for newcomers with advanced features for designers and developers. You can use Divi to stylize your entire site, or use custom CSS within Divi to give your unique touch to the individual pages.

On top of this, Divi Builder comes with its own feature-rich theme (Divi Theme), which makes everything a bit more complete (as compared to other page builders like Elementor or Beaver Builder).

Note: Elementor and Beaver Builder also have their themes, but those are blank themes, designed to be used by page builders only. In contrast, Divi Theme is more functional, offers advanced features, and complements Divi Builder really well.

Divi Features

So what exactly makes Divi so great?

Here are some of the impressive features of the Divi page builder:

Divi Editor

Divi is the only WordPress page builder that still supports both back-end and front-end editing modes.

This means that you can take advantage of the Divi front-end builder to build websites visually or use the back-end editor to create more complex layouts and long pages.

Divi Backend Editor

Divi’s visual builder is really exciting as you can build your page using the drag and drop content modules and visualize everything in real-time.

You don’t have to refresh the page after every edit.

Divi Editor Interface

The builder is based on the three main building blocks: sections, rows, and modules.

  • Sections give the structure to the pages.
  • Rows are placed inside the sections, and you can create mutiple columns in rows.
  • Modules are placed inside rows and columns.

There’s no fixed sidebar in the visual editor, so to add any row or module, you need to hover over the area and click on floating buttons.

Divi Popup Settings

Tip: Individual rows and sections in Divi can be disabled, so you can temporarily hide sections from the published page. This feature is unique to Divi and really useful when working on a redesign of a page.

This video shows how you can build custom layouts in Divi visual builder:

Content Modules

Content Modules are the building blocks of Divi Builder.

There are 45+ content modules that cover just about everything you will need to build your WordPress posts and pages. Some of the included Divi modules are:

  • Accordion
  • Blog
  • Text editor
  • Email optin
  • Heading
  • Contact form
  • Call to action
  • Pricing table
  • Search
  • Slider
  • Audio player
  • Divider

You can simply drag these modules and drop them anywhere on the page (within rows/columns). All the modules are customizable, so you can edit the content and then change stylings like colors, typography, margins, animations, and background.

Divi Builder Settings

Each module on the page can be duplicated with the click of a button. You can also save content elements in Divi Library (also as global modules) to reuse them all over the site.

Theme Builder

Divi 4.0 (the latest version of Divi) released with the Divi theme builder which allows building custom headers, footers, category/tag pages, product templates, blog post layouts, 404 pages, and more.

Theme Builder

The Theme Builder is an amazing addition to the Divi toolset, which brings together the Dynamic content and WooCommerce modules to give you the maximum control over your entire website.

You can create reusable Divi Theme templates in the Theme Builder and assign those to specific parts of the website. Divi’s template overview lets you manage all the theme builder templates from one place, making it easier to organize and publish.

Note: Divi Theme Builder does not support custom fields plugins like ACF, Toolset, and Pods. So if you plan to use these to build custom layouts, you can use either Elementor (reviewed here) or Beaver Builder.

Check this video to learn how you can design a blog post template with the Theme Builder:

WooCommerce Builder

Divi’s WooBuilder is the visual builder for WooCommerce that offers specific integrations at no additional cost.

You can use WooBuilder to custom design all the individual WooCommerce elements and pages like the product, shop, cart, and product category.

Content Modules

Some of the content modules for WooCommerce are:

  • Add to Cart
  • Cart Notice
  • Product Images
  • Upsells
  • Product Gallery
  • Rating and Reviews
  • Related Products

When you enable Divi Builder on a WooCommerce product page, it automatically transforms into a Divi template, which you can edit visually. All the modules support dynamic content so you can display the product’s information directly on the pages.

🔔 Related: Best WooCommerce Page Builder

Divi Template Library

Divi template library is absolutely the best in the market.

With over 800 pre-made designs and 100+ full website packs, all the templates are designed by professionals to help you get a jump start.

Divi Template Library and Website Packs

You can easily import individual designs into your page or use full website packs to import all the pages like home, about, contact, services, and landing page.

All the layouts are categorized (business, ecommerce, events, beauty, and health), so you can easily find the best one for your website.

Template Categories

You can also save your existing pages or individual modules and export your designs to any other website.

Divi Marketing Tools

Divi is not only a WordPress theme and page builder, Divi is a WordPress toolset.

It is one of the few WordPress page builders that comes with in-built advanced marketing tools for lead generation, split testing, and powerful conversion insights. All come at no extra cost.

With the Divi email opt-in module, you can grow your email list and connect with any popular email provider (Mailchimp, ActiveCampaign, MailerLite, ConvertKit and others). The opt-in email module is GDPR compliant and supports advanced fields for list segmentation.

Email Optin for Lead Generation

Divi split testing or A/B testing is a very powerful tool that you can use to test different designs or content against each other to see how each variation performs.

The results of the test are recorded and presented in a graph for clear visualization. You can check and compare the data to find the best performing design.

Divi Split Testing

Note: Usually advanced tools like A/B testing and conversion insights are only available as paid plugins, but you get access to all these for free with Divi Builder. Great deal!

Check this quick video to learn more about Divi split testing and conversion insights:

Note: We have used Divi split testing functionality with great success here at Siteefy. This is indeed a powerful feature that comes absolutely for free with Divi.

Additional Divi Features

We have discussed the most important Divi features above, but there is so much more!

Some of those additional features are:

  • Inline Text Editing: While building your page with Divi, you can simply add or edit the text just like you would in a Word Document. You don’t have to open the module settings every time you wish to change the text.
  • Responsive Editing: All Divi content modules and layouts are responsive by default. You can also customize every module based on the device screen size — desktop, tablet, or mobile.
  • Advanced Code Editing: Divi has an in-built advanced code editor where you can write the specific page’s code. Features like syntax highlighting, error reporting, and auto-complete are included within the code editor.
  • Magic Color Manager: Whenever you use any color to style an element, Divi remembers that and stores it for easy access. You can even create your own color palette and save it for uniform colors throughout the website.
  • Front-end Wireframe Mode: This feature is similar to the Divi Builder back-end editing mode, but in this, you get the same structure while editing in the front end. Simply put, you can see your page as a wireframe to quickly manipulate rows/columns/modules — all while editing in the front end mode. This is similar to Elementor’s navigator, but certainly more functional than that.
  • Divi Presets: Whenever you customize any section or row, you can save that custom style as Divi Preset. Then you can apply the preset to all other elements on your website to make sure the design looks uniform across your entire site.
  • Multilingual Compatible: Divi is fully multilingual and can be translated into 32 languages with RTL support within your WordPress dashboard.

Divi has many more small but innovative and super useful features like page zoom, auto-save, quick actions, searchable settings, gradients, and global styles.

You can watch this video to see some cool but hidden features of Divi Builder:

Divi Builder Plugin vs Divi WordPress Theme

🔔 Go to the main article ➜ Divi Builder vs Divi Theme

The difference between the two is that the Divi Builder is built-in into the Divi Theme, so when you use WordPress Divi Theme, you don’t have to install the Divi Builder separately.

But the Divi Builder is available as a standalone plugin as well, so if you wish to use any other theme with the builder, you can simply install Divi Builder plugin with any free or paid WordPress theme of your choice.

READ ALSO: Avada vs Divi

If you’re starting a new WordPress website, then Divi Theme will be a better option as you get features of the Divi Theme and Divi Builder without having to worry about theme and builder compatibility issues.

However, if you’re already using a theme, you can install the Divi Builder plugin to build or redesign your website visually.

Divi Pricing

This is where Divi becomes more interesting.

Divi Builder or any Elegant Themes product (like Divi Theme, and Bloom plugin) is not available individually.

They’re only offered as a membership with yearly or lifetime access.

Divi Pricing plans
  • Yearly Access — $89 per year.
  • Lifetime Access — $249 one time.

Both plans include access to all Elegant Theme’s products!

This includes Divi Theme, Divi Builder, Extra Theme, Bloom, Monarch and all other Elegant Themes products. You will also get access to Divi template library, product updates, premium support, and unlimited website usage.

It’s important to note that many of the products included in Elegant Themes membership are complete standalone WordPress solutions that in most cases are not possible to get for free elsewhere (not at the same quality for sure).

The Lifetime Access plan is the best when you plan to use Elegant Themes products for at least two years. This plan can save you a lot of money in the long run as most of the other premium builders and themes charge recurring pricing (like Elementor and Beaver Builder).

All plans offer 30 days no questions asked money-back guarantee, so you’re free to cancel your membership at any time.

Conclusion — Divi Review

Overall, Divi Builder is an absolutely amazing tool carefully designed by Elegant Themes to build WordPress websites visually.

With the Divi theme and builder, you can have a complete design and back-end system for your website at a very affordable cost (compared to other builders with yearly pricing).

The only issue with Divi is that it still uses shortcodes to build pages. So if you plan to move from Divi after some time, you will have to create everything from scratch again.

But then there is a question: why would you?

Why would you move somewhere else when Divi offers everything you need and continues to improve by staying up to date and constantly adding new features?

However, this all of course depends on your personal circumstances and preferences.

Other than that, Divi is packed with stunning features, releases constant product updates, and a product support that is ready to help you in all sort of situations.

So try Divi builder now … You can visit the demo version (go to this page and click “Try it for free” button – demo will open) where you can play with the Divi builder and experience it before making the final decision. It’s worth checking (demo loads in seconds right in your browser) and we are sure that you will absolutely love this fantastic Elegant Themes product.

Further reading:

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Article by:

Saksham Kumar

WordPress developer, SEO, and content manager at Siteefy. Saksham is responsible for conducting deep research and analysis, reviewing WordPress-related products, and writing his own posts.

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