Moz offers an all-in-one SEO software suite designed to help businesses improve their search engine rankings, drive qualified traffic, and execute impactful SEO campaigns. Its tools cover keyword research, competitive analysis, link research, rank tracking, site audits, and local SEO management, supported by proprietary metrics like Domain Authority and Spam Score. Moz also provides extensive SEO education resources and API access for custom data solutions.
Discover thousands of keywords with accurate search volumes, keyword difficulty scores, and SERP analysis to target the best opportunities for your content.
Identify competitors, keyword gaps, and link opportunities to improve your organic market share and surpass rivals.
Analyze any website’s authority and backlink profile, including linking domains, anchor text, and Domain Authority metrics.
Track the performance of hundreds or thousands of keywords across over 170 search engines to monitor SEO progress.
Audit your website to detect and diagnose technical SEO issues with actionable recommendations to improve organic rankings.
Generate AI-powered content briefs that include primary search intent, key questions, and facts to create optimized content that ranks.
Manage business listings, reviews, and social media posts across multiple locations to improve local search visibility and reputation.
Access Moz’s proprietary SEO metrics and data programmatically to build custom dashboards, tools, and integrations.
Create a Moz account and select a subscription plan that fits your SEO data and tool needs, including API access if required.
Add your website(s) and target keywords to Moz Pro to start tracking rankings, auditing your site, and researching keywords.
Use Keyword Explorer and Competitive Research tools to identify valuable keywords and analyze competitor strategies.
Run site crawls to detect technical SEO issues and follow Moz’s recommendations to optimize your website structure and content.
For local businesses, use Moz Local to update business listings, monitor reviews, and post updates to improve local SEO.
Leverage AI-powered Content Briefs to create optimized content plans that align with search intent and ranking factors.
Track keyword rankings, backlink profiles, and site health regularly and generate reports to measure SEO success and adjust strategies.
Pricing details are gathered from the official Moz website and are provided for reference only. Always confirm the latest information directly with the vendor.
| Plan | Price | Highlights |
|---|---|---|
| Free Limited API Access | $0 | Limited API calls for basic data access
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| Starter | $20 to $75 | Entry-level API access
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| Growth | $125 to $500 | Expanded API volume and flexibility
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| Advanced | Starting at $2,000 | High-scale API access for custom tools and dashboards
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| Enterprise | Starting at $10,000 | Massive API volume for commercial product integration
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