Moz

Verified

SEO Software for Smarter Marketing

Paid

#Backlink Analysis #Competitor Analysis #Competitor SEO Research #E-commerce SEO #Index Coverage Monitoring #Keyword Optimization #Keyword Research #Link Building #Local SEO #Rank Tracking #Search Performance Analysis #SEO Audit #Topic Clustering+9

Overview

Moz offers an all-in-one SEO software suite designed to help businesses improve their search engine rankings, drive qualified traffic, and execute impactful SEO campaigns. Its tools cover keyword research, competitive analysis, link research, rank tracking, site audits, and local SEO management, supported by proprietary metrics like Domain Authority and Spam Score. Moz also provides extensive SEO education resources and API access for custom data solutions.

Key Features

Keyword Research

Discover thousands of keywords with accurate search volumes, keyword difficulty scores, and SERP analysis to target the best opportunities for your content.

Competitive Research

Identify competitors, keyword gaps, and link opportunities to improve your organic market share and surpass rivals.

Link Research

Analyze any website’s authority and backlink profile, including linking domains, anchor text, and Domain Authority metrics.

Rank Tracking

Track the performance of hundreds or thousands of keywords across over 170 search engines to monitor SEO progress.

Site Crawl

Audit your website to detect and diagnose technical SEO issues with actionable recommendations to improve organic rankings.

Content Briefs with AI

Generate AI-powered content briefs that include primary search intent, key questions, and facts to create optimized content that ranks.

Local SEO Management (Moz Local)

Manage business listings, reviews, and social media posts across multiple locations to improve local search visibility and reputation.

Moz API

Access Moz’s proprietary SEO metrics and data programmatically to build custom dashboards, tools, and integrations.

Who It's For

How to Use

Sign Up and Choose a Plan

Create a Moz account and select a subscription plan that fits your SEO data and tool needs, including API access if required.

Set Up Your Campaigns

Add your website(s) and target keywords to Moz Pro to start tracking rankings, auditing your site, and researching keywords.

Conduct Keyword and Competitive Research

Use Keyword Explorer and Competitive Research tools to identify valuable keywords and analyze competitor strategies.

Perform Site Audits

Run site crawls to detect technical SEO issues and follow Moz’s recommendations to optimize your website structure and content.

Manage Local Listings and Reviews

For local businesses, use Moz Local to update business listings, monitor reviews, and post updates to improve local SEO.

Generate Content Briefs

Leverage AI-powered Content Briefs to create optimized content plans that align with search intent and ranking factors.

Monitor and Report SEO Performance

Track keyword rankings, backlink profiles, and site health regularly and generate reports to measure SEO success and adjust strategies.

Pricing

Pricing details are gathered from the official Moz website and are provided for reference only. Always confirm the latest information directly with the vendor.

Plan	Price	Highlights
Free Limited API Access	$0	Limited API calls for basic data access Ideal for testing and small projects
Starter	$20 to $75	Entry-level API access Suitable for research and integration into reporting suites Up to 3,000 rows per month
Growth	$125 to $500	Expanded API volume and flexibility Supports growing business needs Up to 120,000 rows per month
Advanced	Starting at $2,000	High-scale API access for custom tools and dashboards Up to 4 million rows per month
Enterprise	Starting at $10,000	Massive API volume for commercial product integration Up to 40 million rows per month Custom solutions available

Found a change in pricing? We welcome corrections. Reach out so we can keep this listing accurate.

Pros & Cons

Pros

Comprehensive all-in-one SEO platform covering keyword research, link analysis, rank tracking, and site audits.
Proprietary metrics like Domain Authority and Spam Score widely recognized in the SEO industry.
Strong local SEO management capabilities through Moz Local for multi-location businesses.
Robust API access for custom data solutions and integrations.
Extensive educational resources including the Beginner's Guide to SEO and Moz Academy certifications.

Cons

Pricing can be high for advanced API plans and enterprise-level data needs.
Moz Pro subscription does not include API access; API requires separate plans.
Some users may find the interface complex due to the breadth of features.
Limited free access; most valuable features require paid subscriptions.
Less focus on inbound marketing tools compared to some competitors.

Use Cases

Explore tools grouped by use case so you can keep researching without losing momentum.

Frequently Asked Questions

Ratings & reviews

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Most recent

No reviews yet. Be the first to share your experience.

Ratings & reviews

No reviews yet. Be the first to share your experience.

Share your experience

Help others decide, your insights matter — no account needed

Community reviews (0)

Most recent

No reviews yet. Be the first to share your experience.

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Key Features

Keyword Research

Discover thousands of keywords with accurate search volumes, keyword difficulty scores, and SERP analysis to target the best opportunities for your content.

Competitive Research

Identify competitors, keyword gaps, and link opportunities to improve your organic market share and surpass rivals.

Link Research

Analyze any website’s authority and backlink profile, including linking domains, anchor text, and Domain Authority metrics.

Rank Tracking

Track the performance of hundreds or thousands of keywords across over 170 search engines to monitor SEO progress.

Site Crawl

Audit your website to detect and diagnose technical SEO issues with actionable recommendations to improve organic rankings.

Content Briefs with AI

Generate AI-powered content briefs that include primary search intent, key questions, and facts to create optimized content that ranks.

Local SEO Management (Moz Local)

Manage business listings, reviews, and social media posts across multiple locations to improve local search visibility and reputation.

Moz API

Access Moz’s proprietary SEO metrics and data programmatically to build custom dashboards, tools, and integrations.

Who It's For

How to Use

Sign Up and Choose a Plan

Create a Moz account and select a subscription plan that fits your SEO data and tool needs, including API access if required.

Set Up Your Campaigns

Add your website(s) and target keywords to Moz Pro to start tracking rankings, auditing your site, and researching keywords.

Conduct Keyword and Competitive Research

Use Keyword Explorer and Competitive Research tools to identify valuable keywords and analyze competitor strategies.

Perform Site Audits

Run site crawls to detect technical SEO issues and follow Moz’s recommendations to optimize your website structure and content.

Manage Local Listings and Reviews

For local businesses, use Moz Local to update business listings, monitor reviews, and post updates to improve local SEO.

Generate Content Briefs

Leverage AI-powered Content Briefs to create optimized content plans that align with search intent and ranking factors.

Monitor and Report SEO Performance

Track keyword rankings, backlink profiles, and site health regularly and generate reports to measure SEO success and adjust strategies.

Pricing

Pricing details are gathered from the official Moz website and are provided for reference only. Always confirm the latest information directly with the vendor.

Plan	Price	Highlights
Free Limited API Access	$0	Limited API calls for basic data access Ideal for testing and small projects
Starter	$20 to $75	Entry-level API access Suitable for research and integration into reporting suites Up to 3,000 rows per month
Growth	$125 to $500	Expanded API volume and flexibility Supports growing business needs Up to 120,000 rows per month
Advanced	Starting at $2,000	High-scale API access for custom tools and dashboards Up to 4 million rows per month
Enterprise	Starting at $10,000	Massive API volume for commercial product integration Up to 40 million rows per month Custom solutions available

Found a change in pricing? We welcome corrections. Reach out so we can keep this listing accurate.

Pros & Cons

Pros

Comprehensive all-in-one SEO platform covering keyword research, link analysis, rank tracking, and site audits.
Proprietary metrics like Domain Authority and Spam Score widely recognized in the SEO industry.
Strong local SEO management capabilities through Moz Local for multi-location businesses.
Robust API access for custom data solutions and integrations.
Extensive educational resources including the Beginner's Guide to SEO and Moz Academy certifications.

Cons

Pricing can be high for advanced API plans and enterprise-level data needs.
Moz Pro subscription does not include API access; API requires separate plans.
Some users may find the interface complex due to the breadth of features.
Limited free access; most valuable features require paid subscriptions.
Less focus on inbound marketing tools compared to some competitors.

Use Cases

Explore tools grouped by use case so you can keep researching without losing momentum.

Moz

Overview

Featured Video

Key Features

Keyword Research

Competitive Research

Link Research

Rank Tracking

Site Crawl

Content Briefs with AI

Local SEO Management (Moz Local)

Moz API

Who It's For

How to Use

Sign Up and Choose a Plan

Set Up Your Campaigns

Conduct Keyword and Competitive Research

Perform Site Audits

Manage Local Listings and Reviews

Generate Content Briefs

Monitor and Report SEO Performance

Pricing

Pros & Cons

Pros

Cons

Use Cases

Frequently Asked Questions

Ratings & reviews

Ratings & reviews

Community reviews (0)

Ratings & reviews

Community reviews (0)

Featured Video

Key Features

Keyword Research

Competitive Research

Link Research

Rank Tracking

Site Crawl

Content Briefs with AI

Local SEO Management (Moz Local)

Moz API

Who It's For

How to Use

Sign Up and Choose a Plan

Set Up Your Campaigns

Conduct Keyword and Competitive Research

Perform Site Audits

Manage Local Listings and Reviews

Generate Content Briefs

Monitor and Report SEO Performance

Pricing

Pros & Cons

Pros

Cons

Use Cases

Frequently Asked Questions

Ratings & reviews

Community reviews (0)