Overview
Moz offers an all-in-one SEO software suite designed to help businesses improve their search engine rankings, drive qualified traffic, and execute impactful SEO campaigns. Its tools cover keyword research, competitive analysis, link research, rank tracking, site audits, and local SEO management, supported by proprietary metrics like Domain Authority and Spam Score. Moz also provides extensive SEO education resources and API access for custom data solutions.
Featured Video
Key Features
1
Keyword Research
Discover thousands of keywords with accurate search volumes, keyword difficulty scores, and SERP analysis to target the best opportunities for your content.
2
Competitive Research
Identify competitors, keyword gaps, and link opportunities to improve your organic market share and surpass rivals.
3
Link Research
Analyze any website’s authority and backlink profile, including linking domains, anchor text, and Domain Authority metrics.
4
Rank Tracking
Track the performance of hundreds or thousands of keywords across over 170 search engines to monitor SEO progress.
5
Site Crawl
Audit your website to detect and diagnose technical SEO issues with actionable recommendations to improve organic rankings.
6
Content Briefs with AI
Generate AI-powered content briefs that include primary search intent, key questions, and facts to create optimized content that ranks.
7
Local SEO Management (Moz Local)
Manage business listings, reviews, and social media posts across multiple locations to improve local search visibility and reputation.
8
Moz API
Access Moz’s proprietary SEO metrics and data programmatically to build custom dashboards, tools, and integrations.
Who It's For
Audience 1#1
SEO Professionals
Individuals and agencies specializing in search engine optimization who need comprehensive data and tools to improve client rankings.
Audience 2#2
Digital Marketing Teams
Marketing departments seeking to integrate SEO insights into broader digital campaigns and measure SEO ROI.
Audience 3#3
Local Businesses
Businesses with physical locations aiming to improve local search visibility and manage online reputation across directories.
Audience 4#4
Content Marketers
Writers and strategists who require keyword research and content briefs to create SEO-optimized content that ranks.
Audience 5#5
Developers and Data Analysts
Technical users who want to access Moz’s SEO data via API to build custom dashboards, tools, and reports.
How to Use
1
Sign Up and Choose a Plan
Create a Moz account and select a subscription plan that fits your SEO data and tool needs, including API access if required.
2
Set Up Your Campaigns
Add your website(s) and target keywords to Moz Pro to start tracking rankings, auditing your site, and researching keywords.
3
Conduct Keyword and Competitive Research
Use Keyword Explorer and Competitive Research tools to identify valuable keywords and analyze competitor strategies.
4
Perform Site Audits
Run site crawls to detect technical SEO issues and follow Moz’s recommendations to optimize your website structure and content.
5
Manage Local Listings and Reviews
For local businesses, use Moz Local to update business listings, monitor reviews, and post updates to improve local SEO.
6
Generate Content Briefs
Leverage AI-powered Content Briefs to create optimized content plans that align with search intent and ranking factors.
7
Monitor and Report SEO Performance
Track keyword rankings, backlink profiles, and site health regularly and generate reports to measure SEO success and adjust strategies.
Pricing
Pricing details are gathered from the official Moz website and are provided for reference only. Always confirm the latest information directly with the vendor.
| Plan | Price | Highlights |
|---|---|---|
| Free Limited API Access | $0 | Limited API calls for basic data access
|
| Starter | $20 to $75 | Entry-level API access
|
| Growth | $125 to $500 | Expanded API volume and flexibility
|
| Advanced | Starting at $2,000 | High-scale API access for custom tools and dashboards
|
| Enterprise | Starting at $10,000 | Massive API volume for commercial product integration
|
Found a change in pricing? We welcome corrections. Reach out so we can keep this listing accurate.
Pros & Cons
Pros
- Comprehensive all-in-one SEO platform covering keyword research, link analysis, rank tracking, and site audits.
- Proprietary metrics like Domain Authority and Spam Score widely recognized in the SEO industry.
- Strong local SEO management capabilities through Moz Local for multi-location businesses.
- Robust API access for custom data solutions and integrations.
- Extensive educational resources including the Beginner's Guide to SEO and Moz Academy certifications.
Cons
- Pricing can be high for advanced API plans and enterprise-level data needs.
- Moz Pro subscription does not include API access; API requires separate plans.
- Some users may find the interface complex due to the breadth of features.
- Limited free access; most valuable features require paid subscriptions.
- Less focus on inbound marketing tools compared to some competitors.
Used Moz?
Your review helps others make better decisions
+10 first review bonus!
Tap to rate
Frequently Asked Questions
Is API access included with Moz Pro subscription?
No, Moz Pro subscriptions do not include paid API access. API access requires a separate subscription plan.
What is a 'row' in Moz API pricing?
A 'row' represents a unit of API data usage, typically one object returned per API call. Different endpoints consume rows differently.
Can I upgrade from the free API plan?
Yes, you can upgrade your API plan anytime from the Moz API dashboard subscription page.
What SEO metrics does Moz provide?
Moz provides Domain Authority, Page Authority, Brand Authority, Spam Score, link metrics, keyword metrics, and more.
Does Moz offer SEO education?
Yes, Moz offers extensive SEO education including the Beginner's Guide to SEO, Moz Academy courses, and certifications.
