34+ SEO Tools

Google Search Console is a free service offered by Google that helps website owners measure their site's search traffic and performance, fix issues, and improve visibility in Google Search results. It provides tools and reports to analyze search queries, submit sitemaps, monitor indexing status, and receive alerts on site issues. The platform also offers detailed crawl and index information, Core Web Vitals monitoring, AMP tracking, and rich results enhancement.

Frase is an AI-driven SEO and Generative Engine Optimization (GEO) platform designed to help content teams research, create, and optimize content that performs well on both traditional search engines like Google and emerging AI search platforms such as ChatGPT, Claude, and Gemini. It offers real-time SEO and AI optimization feedback, competitor analysis, AI search visibility tracking, and content governance tools to improve content quality and visibility across multiple search channels. Frase supports multilingual content creation and provides actionable insights to close visibility gaps and monitor brand presence in AI-generated search results.

Serpstat is a powerful search marketing platform designed for SEO, SEM, and content marketing professionals. It offers a suite of tools including competitor analysis, keyword research, rank tracking, backlink analysis, and site audit to help businesses improve their online visibility and search engine rankings. With over 1.1 million users worldwide, Serpstat provides data from 230+ regional Google databases and supports scalable big data processing for efficient SEO automation and growth.

Ubersuggest is an all-in-one SEO platform designed to help marketers and businesses grow their website traffic by leveraging AI and extensive SEO data. It offers predictive analytics, competitor analysis, site audits, content gap analysis, and AI-driven keyword research to uncover profitable opportunities and optimize content effectively. Trusted by over 250,000 users, it simplifies SEO tasks without requiring advanced expertise.

Screaming Frog SEO Spider is a powerful website crawler that audits over 300 SEO issues to improve onsite SEO, website health, and user experience. It helps find broken links, analyze metadata, discover duplicate content, generate XML sitemaps, and integrate with Google Analytics and Search Console.

Moz offers an all-in-one SEO software suite designed to help businesses improve their search engine rankings, drive qualified traffic, and execute impactful SEO campaigns. Its tools cover keyword research, competitive analysis, link research, rank tracking, site audits, and local SEO management, supported by proprietary metrics like Domain Authority and Spam Score. Moz also provides extensive SEO education resources and API access for custom data solutions.

SEO Co-Pilot is an AI-driven platform designed to automate and enhance on-page SEO optimization and content creation. It helps users generate SEO-friendly content that aligns with EAT (Expertise, Authoritativeness, Trustworthiness) principles to improve search engine rankings. The tool streamlines SEO workflows by combining AI content generation with optimization features tailored for on-page SEO needs.

Positionly tracks your keyword rankings and shows how your site performs in search engines over time. You can monitor competitors alongside your own results and manage your backlink profile from one place. Reporting tools let you brand, automate and share reports with clients or colleagues. Positionly has a mobile app for iOS and Android that keeps ranking data available when you are away from your desk.

SEO PowerSuite includes Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant to support full-cycle SEO optimization with unlimited keyword tracking, technical audits, backlink analysis, and customizable reporting.

WebCEO is a web-based SEO platform providing over 24 professional tools including keyword research, rank tracking, backlink analysis, SEO audits, and team collaboration features. It supports white-label branding and lead generation with customizable reports and AI search readiness insights.

Botify is an SEO platform that helps brands stay visible across traditional and AI-powered search. It covers analysis, optimization, and forecasting. An evaluation gave it the highest possible score in 11 criteria, including AI-integrated SEO, workflow automation, and forecasting. Botify subscriptions are built for enterprise scale. They can be matched to your specific needs and data sources, so the platform fits your organization rather than a fixed tier.

BrightEdge is an enterprise SEO platform that covers both traditional search and AI-powered search results. It combines keyword research, content reporting, and automated site optimizations in one place. Two modes drive the work: Copilot surfaces insights and suggestions so you can act quickly, and Autopilot applies optimizations to your site without manual steps. BrightEdge assigns a dedicated customer success partner to every enterprise account.