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44+ SEO Tools

You need to know whether to start with a free check or pay for ongoing assistance. Google Search Console costs $0 per month and monitors your site issues directly. Frase costs $38 per month for its Starter plan and guides your writing. If you only need to fix technical site errors, start with Google Search Console. If you need immediate writing help, pick Frase.

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SEO Audit27SEO Content Optimization26Keyword Research22Rank Tracking22Competitor SEO Research19Optimize Search Visibility19
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4.6(16)

Ahrefs

Freemium

AI Marketing Platform Powered by Big Data to Dominate Search and AI Visibility

AI Brand Monitoring
VerifiedMust try
9saved
4.5(2)

Frase

Paid

AI-powered platform to create SEO and AI search optimized content that ranks higher and gets cited by AI 10x faster.

AI Citation Readiness Analysis
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4.0(2)

Semrush

Freemium

The only marketing tool you'll ever need to own your brand’s visibility everywhere it counts.

AI Audience Insights
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5.0(1)

Greadme

Freemium

Website and AI visibility checks for site owners, freelancers, SEOs, developers and agencies.

AI Visibility Monitoring
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5.0(1)

Serpstat

Freemium

Comprehensive SEO and content marketing platform to analyze competitors, optimize websites, and boost search rankings.

AI Search Analytics
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4.0(1)

Surfer

Paid

Surfer is an AI-driven SEO content optimization platform designed to improve organic search visibility and content performance.

AI Search Presence Optimization
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All 45 tools in this category, A to ZShow
3 decisions

How to choose SEO tools

The guide below helps you choose between Ubersuggest and Serpstat for Keyword Research and SEO Audit tasks. It also shows when Moz fits your budget better than other options.

  1. 01 of 03

    Free site checks versus link scans

    Google Search Console costs $0 per month and shows direct issue alerts for your site.

    • Google Search ConsoleGoogle Search Consolefree
    • Screaming Frog SEO SpiderScreaming Frog SEO Spiderfreemium

    If you run a regular website and want ongoing error alerts without paying, pick Google Search Console. If you need to trace broken links across a smaller catalog under 500 pages, pick Screaming Frog SEO Spider.

  2. 02 of 03

    Finding keywords on a budget

    Ubersuggest provides a free plan at $0 per month along with lifetime payment options.

    • Serpstat charges $50 per month on its Individual plan and checks search results across 230+ regional Google databases, showing what ranks in specific countries.
    • UbersuggestUbersuggestfreemium
    • SerpstatSerpstatfreemium

    If you need basic word suggestions without recurring charges, pick Ubersuggest. If you manage client work across multiple regional markets, pay for Serpstat.

  3. 03 of 03

    Content creation versus link research

    Frase costs $38 per month for its Starter plan and focuses on writing assistance.

    • Moz starts at $20 to $75 per month on its Starter plan; it tracks domain authority, which scores how likely your pages are to rank, and checks site crawl health to find broken links and errors.
    • FraseFrasepaid
    • MozMozfreemium

    If you need immediate guidance while drafting articles, pick Frase. If you need to inspect competitor links and fix page errors, pick Moz.

4 questions

Frequently asked questions

Which tool is completely free?

Google Search Console is the only completely free option here at $0 per month.

It provides direct performance reports and issue alerts without any subscription fee.

Pick Google Search Console if you want core site monitoring on a zero dollar budget.

Which tool helps automate page updates?

SEO Co-Pilot automates on-page updates, meaning it adjusts text and keywords directly on your web pages, and costs $49 per month for its Professional plan after a 7-day free trial.

Serpstat costs $50 per month on its Individual plan and requires you to update pages yourself.

Pick SEO Co-Pilot if you want the tool to write and place keywords on your pages automatically.

What does the paid version of Screaming Frog SEO Spider add?

The paid version of Screaming Frog SEO Spider costs £199 per year and removes the 500 URL limit found in the £0 free tier.

It also adds integrations, which connect the crawler directly to services like Google Search Console and PageSpeed Insights to pull in extra data.

Pick the paid version if your site has more than 500 pages to inspect.

What is the cheapest way to track competitors?

Ubersuggest is the cheapest option for Competitor SEO Research, which shows what rival websites rank for, because it includes a $0 free plan.

Frase and Serpstat both require paid plans, starting at $38 per month and $50 per month.

Pick Ubersuggest if you need competitor data without a monthly fee.