SpyFu
PaidKeyword Research
Unlock competitor SEO and PPC insights to boost your Google Ads and organic search performance with AI-powered data.
SpyFu
Unlock competitor SEO and PPC insights to boost your Google Ads and organic search performance with AI-powered data.
Paid
Categories
Overview
SpyFu is a competitive intelligence platform that provides detailed insights into competitors' SEO and PPC strategies. It allows users to discover the keywords competitors buy and rank for, analyze ad campaigns, track keyword rankings, and optimize their own marketing efforts using AI-powered tools including ChatGPT integration. With extensive historical data and real-time updates, SpyFu helps marketers improve ROI, monitor performance, and uncover new growth opportunities.
Featured Video
Key Features
1
Competitor Keyword Research
See every keyword your competitors buy on Google Ads and rank for organically to uncover profitable opportunities and gaps.
2
PPC Competitor Analysis
Access detailed histories of competitors' Google Ads campaigns, including every ad tested and keyword bid, to optimize your paid search strategy.
3
SEO Keyword Tracking
Monitor your keyword rankings and impression share with daily updates and actionable recommendations for expansion.
4
Backlink Analysis and Outreach
Identify backlinks your competitors have that you don't, and target influencers for outreach to improve your SEO authority.
5
AI Integration with ChatGPT
Leverage SpyFu data within ChatGPT to generate actionable marketing insights and strategies even if you're unsure where to start.
6
Performance Tracking and Reporting
Track daily performance metrics such as traffic, clicks, impressions, and ad spend with customizable reports and white-label options.
7
Historical Data Access
Utilize over 10 years of historical SEO and PPC data to analyze trends, algorithm impacts, and competitor strategy evolution.
8
API Access and Automation
Integrate SpyFu data into your own systems with a documented API to automate exports and customize your marketing stack.
Who It's For
Audience 1#1
Digital Marketers
Professionals seeking to improve PPC and SEO campaigns through competitor insights and keyword research.
Audience 2#2
SEO Agencies
Agencies managing multiple client accounts needing white-labeled reports and extensive historical data.
Audience 3#3
Small Business Owners
Entrepreneurs looking to optimize their online presence and ad spend with actionable competitor data.
Audience 4#4
Content Strategists
Marketers focused on content optimization by analyzing competitor keywords and backlink profiles.
Audience 5#5
Advertising Teams
Teams aiming to monitor competitor ad strategies and improve campaign ROI with detailed analytics.
How to Use
1
Search Competitor Domain
Enter a competitor's website to view their SEO keywords, PPC keywords, and ad history.
2
Analyze Keyword Opportunities
Identify keywords your competitors rank for or buy that you don't, and evaluate their profitability.
3
Review Ad Campaigns
Examine competitors' Google Ads campaigns and ad tests to learn what works and what doesn't.
4
Track Your Rankings
Set up tracking for your own keywords and monitor daily changes in rankings and impressions.
5
Leverage AI Insights
Use SpyFu's ChatGPT integration to generate tailored marketing recommendations based on your data.
Pricing
Pricing details are gathered from the official SpyFu website and are provided for reference only. Always confirm the latest information directly with the vendor.
| Plan | Price | Highlights |
|---|---|---|
| Basic | $29 | 10k row search results and exports
|
| Pro + AI | $89 | Unlimited search results and exports
|
| Team / Agency | $187 | Unlimited search results and exports
|
Found a change in pricing? We welcome corrections. Reach out so we can keep this listing accurate.
Pros & Cons
Pros
- Comprehensive competitor keyword and ad data for both SEO and PPC.
- AI-powered insights integrated with ChatGPT for actionable marketing strategies.
- Extensive historical data enables trend analysis and long-term planning.
- Detailed backlink and influencer outreach capabilities to boost SEO.
- Flexible pricing plans with white-label reporting and API access for agencies and teams.
Cons
- No free plan; pricing may be high for small businesses or solo marketers.
- User interface can be overwhelming for beginners due to data depth.
- Limited user seats in lower-tier plans may restrict team collaboration.
- Primarily focused on Google Ads and SEO; less support for other ad platforms.
- Some advanced features require higher-tier plans, increasing cost.
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Frequently Asked Questions
Does SpyFu offer a free trial?
SpyFu offers a 30-day money-back guarantee but does not have a free trial period.
Can I track my own website's keyword rankings?
Yes, SpyFu allows you to track keyword rankings and monitor your website's SEO and PPC performance daily.
Is SpyFu data updated in real-time?
SpyFu updates its SEO and PPC intelligence every 15 seconds to provide fresh and accurate data.
Does SpyFu integrate with other tools?
Yes, SpyFu offers API access and integrates with Google Search Console and ChatGPT for enhanced functionality.
Can I generate white-labeled reports for clients?
Yes, higher-tier plans include white-labeled reporting features suitable for agencies and client presentations.