Serpstat
PaidSEO Toolset
Comprehensive SEO and content marketing platform to analyze competitors, optimize websites, and boost search rankings.
Serpstat
Comprehensive SEO and content marketing platform to analyze competitors, optimize websites, and boost search rankings.
Paid
Categories
Overview
Serpstat is a powerful search marketing platform designed for SEO, SEM, and content marketing professionals. It offers a suite of tools including competitor analysis, keyword research, rank tracking, backlink analysis, and site audit to help businesses improve their online visibility and search engine rankings. With over 1.1 million users worldwide, Serpstat provides data from 230+ regional Google databases and supports scalable big data processing for efficient SEO automation and growth.
Featured Video
Key Features
1
Competitor Analysis
Identify real search competitors, analyze their traffic, visibility, backlinks, and keyword strategies to build more effective SEO and PPC campaigns.
2
Keyword Research
Access a database of over 8.5 billion keywords from 230+ countries with metrics like keyword difficulty, search volume, and cost per click to find hidden keyword opportunities.
3
Rank Tracking
Track website rankings on desktop and mobile devices across 230 Google-supported countries with flexible scheduling and competitor performance comparison.
4
Backlink Analysis
Analyze backlink profiles of competitors and your own site to identify valuable link opportunities and improve domain authority.
5
Site Audit
Conduct comprehensive technical audits of websites to detect and prioritize SEO issues, including JavaScript rendering and page-level problems.
6
API Access
Use a cost-effective SEO data API with transparent documentation and dedicated integration support for custom solutions and data reselling.
7
AI-powered Features
Leverage AI tools including ChatGPT and Claude integration for enhanced SEO insights, batch analysis, and automated reporting.
8
Scheduled Reports and Collaboration
Automate SEO reporting with scheduled and branded reports, share access with team members, and manage projects collaboratively.
Who It's For
Audience 1#1
Freelancers and Beginners
Individuals starting with SEO who need essential features like keyword research, site audits, and rank tracking with limited projects and searches.
Audience 2#2
Small Agencies and Growing Teams
Teams requiring unlimited projects, collaboration tools, API access, and advanced features to manage multiple clients efficiently.
Audience 3#3
Large Agencies and Enterprises
Organizations needing high usage limits, white label reports, dedicated support, data engineer consultations, and extensive API capabilities.
Audience 4#4
Content Marketers
Professionals focused on content optimization and keyword discovery to drive qualified organic traffic and improve search rankings.
Audience 5#5
PPC Campaign Managers
Marketers looking to analyze competitor ads and keywords to plan effective paid campaigns with detailed PPC metrics.
How to Use
1
Sign Up and Choose a Plan
Create an account on Serpstat and select a pricing plan that fits your SEO needs, or start with a free trial to explore core features.
2
Add Your Projects
Set up your website projects and add competitors to monitor their SEO performance alongside yours.
3
Conduct Keyword Research
Use the keyword research module to discover relevant keywords with metrics like search volume, difficulty, and CPC for SEO and PPC campaigns.
4
Perform Site Audit
Run a comprehensive technical audit of your website to identify and prioritize SEO issues affecting your search visibility.
5
Track Rankings and Backlinks
Monitor your website’s rankings across devices and analyze backlink profiles to optimize your link-building strategies.
6
Use AI Tools and Scheduled Reports
Leverage AI-powered features for insights and automate reporting to keep your team updated on SEO progress.
Pricing
Pricing details are gathered from the official Serpstat website and are provided for reference only. Always confirm the latest information directly with the vendor.
| Plan | Price | Highlights |
|---|---|---|
| Individual | $50 | 5 projects
|
| Team | $100 | Unlimited projects
|
| Team x2 | $169 | Unlimited projects
|
| Agency | $410 | Unlimited projects
|
Found a change in pricing? We welcome corrections. Reach out so we can keep this listing accurate.
Pros & Cons
Pros
- Comprehensive all-in-one SEO platform covering keyword research, rank tracking, backlink analysis, and site audits.
- Supports 230+ regional Google databases for localized SEO insights.
- Offers flexible pricing plans suitable for freelancers, agencies, and enterprises.
- Includes AI integrations for advanced SEO automation and insights.
- Provides personalized customer success support, onboarding, and educational resources.
Cons
- JavaScript rendering support limited to higher-tier plans.
- API access and advanced AI features only available on mid to high-tier plans.
- The platform may have a learning curve for beginners despite onboarding support.
- Pricing might be high for small businesses or individual users needing extensive data.
- Some advanced features like white label reports are restricted to the top-tier Agency plan.
Used Serpstat?
Your review helps others make better decisions
+10 first review bonus!
Tap to rate
Frequently Asked Questions
Is there a free trial available?
Yes, Serpstat offers a 7-day free trial with access to core features and increased search limits to evaluate the platform.
Can I use Serpstat for free?
Serpstat provides a freemium plan with limited functionality, including 10 searches per day and 10 pages to audit.
What payment methods are accepted?
Payments can be made via major credit cards, PayPal, and bank transfers. Contact support for alternative arrangements.
Can I upgrade or downgrade my plan later?
Yes, you can change your subscription plan at any time by contacting the support team.
Does Serpstat offer personalized demos?
Yes, personalized demos and onboarding sessions are available upon request for all pricing plans.