Overview

Serpstat is a powerful search marketing platform designed for SEO, SEM, and content marketing professionals. It offers a suite of tools including competitor analysis, keyword research, rank tracking, backlink analysis, and site audit to help businesses improve their online visibility and search engine rankings. With over 1.1 million users worldwide, Serpstat provides data from 230+ regional Google databases and supports scalable big data processing for efficient SEO automation and growth.

Last updated: 2026-02-10

Ratings & reviews

Average rating

5.01 review

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Community reviews (1)

Most recent

GunAiLegend5/5
Mar 31, 2026
Recommends this tool
Very useful and practical tool, especially for the competitor research. Not so much data on my local region, though, hope it gets fixed with time.
0 helpful0 not helpful

Average rating

5.01 review

Share your experience

Help others decide, your insights matter

Community reviews (1)

Most recent

GunAiLegend5/5
Mar 31, 2026
Recommends this tool
Very useful and practical tool, especially for the competitor research. Not so much data on my local region, though, hope it gets fixed with time.
0 helpful0 not helpful

Key Features

Competitor Analysis

Identify real search competitors, analyze their traffic, visibility, backlinks, and keyword strategies to build more effective SEO and PPC campaigns.

Keyword Research

Access a database of over 8.5 billion keywords from 230+ countries with metrics like keyword difficulty, search volume, and cost per click to find hidden keyword opportunities.

Rank Tracking

Track website rankings on desktop and mobile devices across 230 Google-supported countries with flexible scheduling and competitor performance comparison.

Backlink Analysis

Analyze backlink profiles of competitors and your own site to identify valuable link opportunities and improve domain authority.

Site Audit

Conduct comprehensive technical audits of websites to detect and prioritize SEO issues, including JavaScript rendering and page-level problems.

API Access

Use a cost-effective SEO data API with transparent documentation and dedicated integration support for custom solutions and data reselling.

AI-powered Features

Leverage AI tools including ChatGPT and Claude integration for enhanced SEO insights, batch analysis, and automated reporting.

Scheduled Reports and Collaboration

Automate SEO reporting with scheduled and branded reports, share access with team members, and manage projects collaboratively.

Pros

Comprehensive all-in-one SEO platform covering keyword research, rank tracking, backlink analysis, and site audits.
Supports 230+ regional Google databases for localized SEO insights.
Offers flexible pricing plans suitable for freelancers, agencies, and enterprises.
Includes AI integrations for advanced SEO automation and insights.
Provides personalized customer success support, onboarding, and educational resources.

Cons

JavaScript rendering support limited to higher-tier plans.
API access and advanced AI features only available on mid to high-tier plans.
The platform may have a learning curve for beginners despite onboarding support.
Pricing might be high for small businesses or individual users needing extensive data.
Some advanced features like white label reports are restricted to the top-tier Agency plan.

Pricing

Plan	Price	Highlights
Individual	$50	5 projects 100 searches per day 10,000 keyword position checks 30,000 pages to audit 50,000 export rows Access to core features: Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis
Team	$100	Unlimited projects 500 searches per day 50,000 keyword position checks 150,000 pages to audit 250,000 export rows Access to extended features including API, Share Access, AI Tools, Batch Analysis, Scheduled Reports
Team x2	$169	Unlimited projects 1,000 searches per day 100,000 keyword position checks 300,000 pages to audit 500,000 export rows Includes ChatGPT and Claude integration, AI Overview Brand Opportunities Report, Priority support
Agency	$410	Unlimited projects 5,000 searches per day 500,000 keyword position checks 1,500,000 pages to audit 2,500,000 export rows All features including White Label Reports, Data Engineer Consultation, Phone Support

Pricing is collected from the official Serpstat website and may change. Always confirm with the vendor.

Key Features

Competitor Analysis

Identify real search competitors, analyze their traffic, visibility, backlinks, and keyword strategies to build more effective SEO and PPC campaigns.

Keyword Research

Access a database of over 8.5 billion keywords from 230+ countries with metrics like keyword difficulty, search volume, and cost per click to find hidden keyword opportunities.

Rank Tracking

Track website rankings on desktop and mobile devices across 230 Google-supported countries with flexible scheduling and competitor performance comparison.

Backlink Analysis

Analyze backlink profiles of competitors and your own site to identify valuable link opportunities and improve domain authority.

Site Audit

Conduct comprehensive technical audits of websites to detect and prioritize SEO issues, including JavaScript rendering and page-level problems.

API Access

Use a cost-effective SEO data API with transparent documentation and dedicated integration support for custom solutions and data reselling.

AI-powered Features

Leverage AI tools including ChatGPT and Claude integration for enhanced SEO insights, batch analysis, and automated reporting.

Scheduled Reports and Collaboration

Automate SEO reporting with scheduled and branded reports, share access with team members, and manage projects collaboratively.

Pros

Comprehensive all-in-one SEO platform covering keyword research, rank tracking, backlink analysis, and site audits.
Supports 230+ regional Google databases for localized SEO insights.
Offers flexible pricing plans suitable for freelancers, agencies, and enterprises.
Includes AI integrations for advanced SEO automation and insights.
Provides personalized customer success support, onboarding, and educational resources.

Cons

JavaScript rendering support limited to higher-tier plans.
API access and advanced AI features only available on mid to high-tier plans.
The platform may have a learning curve for beginners despite onboarding support.
Pricing might be high for small businesses or individual users needing extensive data.
Some advanced features like white label reports are restricted to the top-tier Agency plan.

Pricing

Plan	Price	Highlights
Individual	$50	5 projects 100 searches per day 10,000 keyword position checks 30,000 pages to audit 50,000 export rows Access to core features: Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis
Team	$100	Unlimited projects 500 searches per day 50,000 keyword position checks 150,000 pages to audit 250,000 export rows Access to extended features including API, Share Access, AI Tools, Batch Analysis, Scheduled Reports
Team x2	$169	Unlimited projects 1,000 searches per day 100,000 keyword position checks 300,000 pages to audit 500,000 export rows Includes ChatGPT and Claude integration, AI Overview Brand Opportunities Report, Priority support
Agency	$410	Unlimited projects 5,000 searches per day 500,000 keyword position checks 1,500,000 pages to audit 2,500,000 export rows All features including White Label Reports, Data Engineer Consultation, Phone Support

Pricing is collected from the official Serpstat website and may change. Always confirm with the vendor.

Serpstat

Overview

Ratings & reviews

Community reviews (1)

Community reviews (1)

Key Features

Competitor Analysis

Keyword Research

Rank Tracking

Backlink Analysis

Site Audit

API Access

AI-powered Features

Scheduled Reports and Collaboration

Pros

Cons

Pricing

Featured Video

Frequently Asked Questions

Community reviews (1)

Key Features

Competitor Analysis

Keyword Research

Rank Tracking

Backlink Analysis

Site Audit

API Access

AI-powered Features

Scheduled Reports and Collaboration

Pros

Cons

Pricing

Featured Video

Frequently Asked Questions

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More in SEO

Ahrefs

Google Search Console

Frase

Ubersuggest

SEO Co-Pilot

Screaming Frog SEO Spider