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Semrush

The only marketing tool you'll ever need to own your brand’s visibility everywhere it counts.

FreemiumSEO Toolset
S

Semrush

The only marketing tool you'll ever need to own your brand’s visibility everywhere it counts.

Freemium
Categories
SEO/SEO Toolset
#Content Marketing#Competitor Analysis#PPC Campaign Management#Social Media Analytics

Overview

Semrush is an all-in-one digital marketing platform designed to boost your online visibility through comprehensive SEO, content marketing, competitor analysis, PPC, and social media tools. It offers specialized toolkits for SEO, content creation, market analysis, advertising, local SEO, and social media management, enhanced with AI capabilities for smarter insights and automation. With a 7-day free trial, users can explore various toolkits to optimize their marketing strategies and grow organic traffic effectively.

Category
SEOSEO Toolset
Pricing Model
freemium
Last Updated
2025-12-02

Featured Video

Video via YouTubeWatch on YouTube

Key Features

1

Comprehensive SEO Toolkit

Analyze millions of keywords, audit technical SEO issues, track daily SERP positions, and monitor backlink profiles to improve organic search rankings.

2

AI Visibility Toolkit

Leverage AI to discover new search opportunities and optimize for both traditional search engines and AI-driven platforms.

3

Content Creation and Optimization

Use AI-powered content tools to find relevant topics, generate SEO-friendly content, and rewrite existing content for better performance.

4

Traffic and Market Analysis

Uncover competitors’ website traffic, marketing strategies, and promotional tactics to benchmark and grow your market share.

5

Advertising Toolkit

Identify the best keywords for PPC campaigns, monitor competitors' ads and landing pages, and optimize advertising spend including Google Shopping campaigns.

6

Local SEO Management

Optimize your Google Business Profile, monitor local rankings, manage business listings, and use AI to respond to customer reviews.

7

Social Media Toolkit

Grow your social media presence by scheduling AI-generated posts, tracking competitor engagement, finding influencers, and analyzing social media strategies.

8

Reporting and Lead Generation Add-ons

Generate detailed reports and automate lead generation with add-ons that come with a 14-day free trial.

Who It's For

Audience 1#1

Boost Organic Traffic

Use the SEO Toolkit to find high-potential keywords, audit your website, and track your rankings to increase organic search visibility.

Audience 2#2

Create SEO-Friendly Content

Leverage the Content Toolkit to generate topics, create optimized content, and rewrite existing articles to rank better on search engines.

Audience 3#3

Analyze Competitor Strategies

Employ the Traffic & Market Toolkit to uncover competitors’ traffic sources, marketing tactics, and benchmark your performance.

Audience 4#4

Optimize Paid Advertising

Use the Advertising Toolkit to find effective PPC keywords, monitor competitors’ ads, and optimize your ad spend for better ROI.

Audience 5#5

Manage Local SEO Presence

Utilize the Local Toolkit to optimize your Google Business Profile, manage listings, respond to reviews, and track local rankings.

How to Use

1

Sign Up for a Free Trial

Create an account and activate your 7-day free trial for one or more Semrush toolkits.

2

Select the Desired Toolkit

Choose from Semrush One, SEO Toolkit, Content Toolkit, Traffic & Market Toolkit, Advertising Toolkit, Local Toolkit, or Social Toolkit based on your needs.

3

Perform Keyword and Competitor Research

Use the SEO and Traffic toolkits to analyze keywords, backlinks, and competitors’ strategies.

4

Create and Optimize Content

Leverage AI-powered content tools to generate topics, write, and optimize your content for SEO.

5

Track Performance and Adjust

Monitor your SERP rankings, traffic, and campaign results daily to refine your marketing strategies.

Pricing

Pricing details are gathered from the official Semrush website and are provided for reference only. Always confirm the latest information directly with the vendor.

PlanPriceHighlights
Free Trial$0

Access to most toolkits including Semrush One, SEO, Content, Traffic & Market, Advertising, Local, and Social Toolkits

  • Cancel anytime before trial ends to avoid charges
Semrush ProContact Sales

Full access to SEO and content marketing tools

  • Keyword research and backlink analysis
  • Site audits and position tracking
Semrush GuruContact Sales

Includes Pro features plus extended limits

  • Content marketing platform
  • Historical data and extended reporting
Semrush BusinessContact Sales

All Guru features plus API access

  • White-label reports
  • Extended limits for large businesses
Found a change in pricing? We welcome corrections. Reach out so we can keep this listing accurate.

Pros & Cons

Pros

  • All-in-one platform covering SEO, content, advertising, local SEO, and social media.
  • AI-powered features enhance traditional marketing with automation and insights.
  • 7-day free trial allows comprehensive testing of multiple toolkits.
  • Strong competitor and market analysis capabilities.
  • User-friendly interface with detailed reporting and tracking.

Cons

  • AI Visibility Toolkit does not offer a free trial, only a demo report.
  • Pricing after trial is not explicitly stated on this page; requires signup to view plans.
  • Some advanced features may have a learning curve for beginners.
  • Trial availability is limited to one per account for each toolkit.
  • No explicit pricing plans detailed on the analyzed page.

Frequently Asked Questions

How does the Semrush free trial work?
Most Semrush toolkits come with a 7-day free trial allowing you to test the tools and see how they work. You can activate trials for different toolkits simultaneously, but each toolkit trial is available once per account.
Can I cancel my Semrush subscription after the free trial?
Yes, you can cancel your subscription at any time before the trial ends to avoid charges. Semrush also offers demos to help you get the most out of the platform before committing.
What happens after the free trial ends?
After your trial ends, you will be charged based on the plan you selected unless you cancel your subscription.
Is there a free trial for the AI Visibility Toolkit?
No, the AI Visibility Toolkit does not have a free trial but you can explore a free demo report to evaluate its features.
Are there any add-ons available?
Yes, Semrush offers Reporting and Lead Generation add-ons that come with a 14-day free trial.

Ratings & reviews

Use Cases

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2 tools

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