Semrush

The only marketing tool you'll ever need to own your brand’s visibility everywhere it counts.

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Semrush

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Overview

Semrush is a platform for growing and measuring brand visibility across digital channels. It covers SEO, competitor research, content, local listings, paid ads, social media and PR, all drawing on the same underlying data. Semrush offers a free trial. An API lets you pull competitor, SEO, traffic and local marketing data into your own tools and dashboards.

Highlights

Details checked against developer.semrush.com on Sep 10, 2026.

Key Features

Keyword and backlink research

Search billions of keywords with AI assistance, then dig into backlinks, rankings and traffic potential to see where you stand and where you can grow.

Competitor analysis

See how competitors perform in organic and paid search, examine their display ads and backlink profiles, and benchmark your own results against theirs.

Rank tracking

Track any keyword or domain at any location and get daily updates on position changes across websites.

Technical SEO audit

Run technical audits to catch issues before they affect your rankings and keep your site in good standing.

Content research and optimization

Find top-ranking topic ideas and use AI tools to score and optimize your content in real time.

Local SEO

Manage your Google Business Profile, secure spots in top directories and use AI to improve how you handle customer interactions.

Paid ads and social media

Feed Google and Meta ad campaigns with AI insights, and plan, build and schedule social posts while monitoring brand mentions and finding influencers.

AI chat with live Semrush data

Ask questions in a chat interface and get answers drawn from your live SEO, market and brand visibility data.

Pros

One platform covers SEO, content, local listings, paid ads, social media and PR alongside competitor data.
Daily rank tracking at any location keeps you current on position changes.
The API lets you build custom tools and dashboards from Semrush data.
A free trial lets you test the platform before committing.

Pricing

Free trial.

Semrush pricing plans
Plan	Price	Highlights
Free Trial	$0	Access to most toolkits including Semrush One, SEO, Content, Traffic & Market, Advertising, Local, and Social Toolkits Cancel anytime before trial ends to avoid charges
Semrush Pro	Contact Sales	Full access to SEO and content marketing tools Keyword research and backlink analysis Site audits and position tracking
Semrush Guru	Contact Sales	Includes Pro features plus extended limits Content marketing platform Historical data and extended reporting
Semrush Business	Contact Sales	All Guru features plus API access White-label reports Extended limits for large businesses

Pricing is collected from the official Semrush website and may change. Always confirm with the vendor.

FAQs

Is there a free trial for Semrush?

Yes, a free trial is available so you can test the platform before deciding on a plan.

What does Semrush do?

Semrush helps you grow and measure brand visibility across digital channels. It covers keyword research, backlink analysis, rank tracking, technical audits, content optimization, local listings, paid ads and social media.

Does Semrush have an API?

Yes. Semrush offers API v3 and v4, letting you pull competitor, SEO, traffic and local marketing data into your own applications, widgets or dashboards.

Who is Semrush for?

Semrush suits teams that need to track brand visibility across search, content, ads and social. There is also an enterprise tier aimed at brands competing across multiple markets and domains.

Does Semrush cover paid advertising?

Yes. You can fuel Google and Meta ad campaigns with AI insights, run tests and monitor what competitors are doing in paid search and display ads.

Can Semrush track competitors?

Yes. It analyzes competitor strategies in organic and paid search, their display ads and backlinks, and lets you benchmark trends and audience insights against them.

Ratings & reviews

No reviews yet. Be the first to share your experience.

Share your experience

Help others decide, your insights matter

Community reviews (0)

Most recent

No reviews yet. Be the first to share your experience.

Ratings & reviews

No reviews yet. Be the first to share your experience.

Share your experience

Help others decide, your insights matter

Community reviews (0)

Most recent

No reviews yet. Be the first to share your experience.

Key Features

Keyword and backlink research

Search billions of keywords with AI assistance, then dig into backlinks, rankings and traffic potential to see where you stand and where you can grow.

Competitor analysis

See how competitors perform in organic and paid search, examine their display ads and backlink profiles, and benchmark your own results against theirs.

Rank tracking

Track any keyword or domain at any location and get daily updates on position changes across websites.

Technical SEO audit

Run technical audits to catch issues before they affect your rankings and keep your site in good standing.

Content research and optimization

Find top-ranking topic ideas and use AI tools to score and optimize your content in real time.

Local SEO

Manage your Google Business Profile, secure spots in top directories and use AI to improve how you handle customer interactions.

Paid ads and social media

Feed Google and Meta ad campaigns with AI insights, and plan, build and schedule social posts while monitoring brand mentions and finding influencers.

AI chat with live Semrush data

Ask questions in a chat interface and get answers drawn from your live SEO, market and brand visibility data.

Pros

One platform covers SEO, content, local listings, paid ads, social media and PR alongside competitor data.
Daily rank tracking at any location keeps you current on position changes.
The API lets you build custom tools and dashboards from Semrush data.
A free trial lets you test the platform before committing.

Pricing

Free trial.

Semrush pricing plans
Plan	Price	Highlights
Free Trial	$0	Access to most toolkits including Semrush One, SEO, Content, Traffic & Market, Advertising, Local, and Social Toolkits Cancel anytime before trial ends to avoid charges
Semrush Pro	Contact Sales	Full access to SEO and content marketing tools Keyword research and backlink analysis Site audits and position tracking
Semrush Guru	Contact Sales	Includes Pro features plus extended limits Content marketing platform Historical data and extended reporting
Semrush Business	Contact Sales	All Guru features plus API access White-label reports Extended limits for large businesses

Pricing is collected from the official Semrush website and may change. Always confirm with the vendor.

FAQs

Is there a free trial for Semrush?

Yes, a free trial is available so you can test the platform before deciding on a plan.

What does Semrush do?

Does Semrush have an API?

Yes. Semrush offers API v3 and v4, letting you pull competitor, SEO, traffic and local marketing data into your own applications, widgets or dashboards.

Who is Semrush for?

Semrush suits teams that need to track brand visibility across search, content, ads and social. There is also an enterprise tier aimed at brands competing across multiple markets and domains.

Does Semrush cover paid advertising?

Yes. You can fuel Google and Meta ad campaigns with AI insights, run tests and monitor what competitors are doing in paid search and display ads.

Can Semrush track competitors?

Yes. It analyzes competitor strategies in organic and paid search, their display ads and backlinks, and lets you benchmark trends and audience insights against them.

Semrush

Overview

Key Features

Keyword and backlink research

Competitor analysis

Rank tracking

Technical SEO audit

Content research and optimization

Local SEO

Paid ads and social media

AI chat with live Semrush data

Pros

Pricing

Featured Video

FAQs

Ratings & reviews

Ratings & reviews

Community reviews (0)

Ratings & reviews

Community reviews (0)

Key Features

Keyword and backlink research

Competitor analysis

Rank tracking

Technical SEO audit

Content research and optimization

Local SEO

Paid ads and social media

AI chat with live Semrush data

Pros

Pricing

Featured Video

FAQs

More in SEO

Ratings & reviews

Community reviews (0)

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