The only marketing tool you'll ever need to own your brand’s visibility everywhere it counts.
Semrush is a platform for growing and measuring brand visibility across digital channels. It covers SEO, competitor research, content, local listings, paid ads, social media and PR, all drawing on the same underlying data. Semrush offers a free trial. An API lets you pull competitor, SEO, traffic and local marketing data into your own tools and dashboards.
Updated Oct 15, 2026
We track our keyword positions in a Semrush Position Tracking project and get an email when rankings decline, which helps us notice early when a page slips. Setting up the project took a few minutes and the reports are easy to read. What we like less: the full suite is expensive if you only need one or two features, and position tracking only covers the keywords you add yourself, so new topics need manual updates.
Semrush is a solid all-rounder for SEO and content marketing. The keyword gap tool and position tracking are strong, and the content templates help with briefs. Interface can feel crowded with so many tools packed in. Pricing is steep for solo users, but agencies get their money's worth.
We track our keyword positions in a Semrush Position Tracking project and get an email when rankings decline, which helps us notice early when a page slips. Setting up the project took a few minutes and the reports are easy to read. What we like less: the full suite is expensive if you only need one or two features, and position tracking only covers the keywords you add yourself, so new topics need manual updates.
Semrush is a solid all-rounder for SEO and content marketing. The keyword gap tool and position tracking are strong, and the content templates help with briefs. Interface can feel crowded with so many tools packed in. Pricing is steep for solo users, but agencies get their money's worth.
Powered by trusted SEO and competitive data, Semrush One helps your brand show up where customers search, ask, and decide.
Bring your live SEO, market, and brand visibility data directly into the chat. Ask anything to get actionable workflows and strategies backed by real Semrush data.
Built for the new era of discovery, Semrush One helps you win everywhere — from traditional SEO to AI search.
Unearth billions of keywords with AI, dissect your backlinks, rankings and traffic potential, and run technical audits to stay on top.
Take control of how you show up in AI answers. Track prompt-level visibility and analyze AI market share against your competition.
Track the hottest trends, benchmark your competitors and unlock deeper audience insights you can actually act on.
Find top-ranking topic ideas to keep you ahead of the pack — and AI tools to score and optimize in real-time and level up your content.
Elevate your Google Business Profile, lock down a spot in the top directories and use AI to hone your customer service.
Fuel your Google and Meta ads with AI insights, run tests you can act on and scout the territory to see what your competitors are up to.
Find relevant media trusted by LLMs, use AI to create press-ready pitches, and track your brand’s PR wins.
Plan, build and run social media posts, monitor brand mentions and find influencers who’ll move the needle — all powered by AI.
Optimize for local search and maps. Manage listings, monitor local rankings, generate reviews, and track GBP performance.
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You?Yes, a free trial is available so you can test the platform before deciding on a plan.
Semrush helps you grow and measure brand visibility across digital channels. It covers keyword research, backlink analysis, rank tracking, technical audits, content optimization, local listings, paid ads and social media.
Yes. Semrush offers API v3 and v4, letting you pull competitor, SEO, traffic and local marketing data into your own applications, widgets or dashboards.
Semrush suits teams that need to track brand visibility across search, content, ads and social. There is also an enterprise tier aimed at brands competing across multiple markets and domains.
Yes. You can fuel Google and Meta ad campaigns with AI insights, run tests and monitor what competitors are doing in paid search and display ads.
Yes. It analyzes competitor strategies in organic and paid search, their display ads and backlinks, and lets you benchmark trends and audience insights against them.
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