Frase
AI-powered platform to create SEO and AI search optimized content that ranks higher and gets cited by AI 10x faster.
Overview
Frase is an AI-driven SEO and Generative Engine Optimization (GEO) platform designed to help content teams research, create, and optimize content that performs well on both traditional search engines like Google and emerging AI search platforms such as ChatGPT, Claude, and Gemini. It offers real-time SEO and AI optimization feedback, competitor analysis, AI search visibility tracking, and content governance tools to improve content quality and visibility across multiple search channels. Frase supports multilingual content creation and provides actionable insights to close visibility gaps and monitor brand presence in AI-generated search results.
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Key Features
Dual SEO + GEO Optimization
Optimize content simultaneously for traditional search engines (Google, Bing) and AI search platforms (ChatGPT, Perplexity, Claude, Gemini) to maximize visibility and citations.
AI Search Tracking
Monitor your brand's visibility and competitor share of voice across major AI platforms in real-time with daily automated updates and alerts.
Competitive Content Analysis
Automatically analyze top-ranking competitor content to extract key themes, questions, and optimization patterns for informed content strategy.
Content Creation Workflow
From keyword research and AI-powered outline generation to real-time content optimization and governance, manage the entire content lifecycle within one platform.
Content Opportunities Monitoring
Receive proactive alerts and insights on underperforming pages with actionable recommendations to fix, boost, or fill content gaps.
Multilingual Support
Create and optimize SEO + GEO content in any language with full optimization capabilities to reach global markets without limitations.
Brand Voice and Content Governance
Maintain consistent brand voice and enforce content rules automatically across your content library to ensure quality and compliance.
SEO and GEO Scoring
Get dual scores measuring traditional SEO performance and AI platform citation readiness, including authority, readability, and structure metrics.
Use Cases
SEO Content Creation
Create comprehensive, optimized content that ranks well on Google and is favored by AI search platforms to increase organic traffic and brand citations.
Competitive Intelligence
Track competitor visibility and share of voice across AI platforms to identify gaps and opportunities for content improvement and strategy adjustment.
Content Optimization at Scale
Bulk audit and optimize multiple pages efficiently using consistent SEO and GEO criteria to maintain quality across large content libraries.
AI Search Visibility Monitoring
Monitor how often and where your brand is cited by AI assistants like ChatGPT and Perplexity, enabling data-driven content strategy adjustments.
Multilingual Content Expansion
Produce SEO and AI optimized content in multiple languages to expand reach and visibility in international markets.
How to Use
Connect Your Brand and Competitors
Add your brand name, products, and competitor brands to start tracking visibility across AI platforms.
Research and Plan Content
Use Frase's SERP and AI search analysis to discover ranking topics, questions, and competitor content insights.
Create and Optimize Content
Write content with real-time SEO and GEO feedback to improve rankings and AI citations, using AI-generated outlines and suggestions.
Monitor AI Search Visibility
Track daily updates on your brand's AI mentions, share of voice, sentiment, and competitor positions through the dashboard.
Govern and Maintain Quality
Apply brand voice profiles, enforce content rules, and monitor ongoing content opportunities to keep content consistent and compliant.
Pricing
Pricing details are gathered from the official Frase website and are provided for reference only. Always confirm the latest information directly with the vendor.
| Plan | Price | Highlights |
|---|---|---|
| Starter | $38 | 1 user seat
|
| Professional | $98 | 3 user seats
|
| Scale | $195 | Everything in Professional
|
| Advanced | $297 | Everything in Professional
|
| Enterprise | Custom | Custom number of users
|
Pros & Cons
Pros
- Comprehensive dual optimization for both traditional and AI search engines.
- Real-time AI-driven content optimization suggestions while writing.
- Robust AI search visibility tracking across multiple platforms with competitor insights.
- Supports multilingual content creation for global reach.
- Integrates content governance and brand voice enforcement for consistent quality.
Cons
- Does not provide technical SEO audits like site speed or backlink analysis.
- AI Search Tracking is an add-on in some plans, increasing cost.
- Primarily focused on content optimization, requiring other tools for full SEO management.
- Learning curve for users new to AI-driven SEO and GEO concepts.
- Pricing may be high for solo creators or very small teams.
Frequently Asked Questions
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