SEO

Frase

AI-powered platform to create SEO and AI search optimized content that ranks higher and gets cited by AI 10x faster.

4.52 reviews

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Overview

Frase is an AI-driven SEO and Generative Engine Optimization (GEO) platform designed to help content teams research, create, and optimize content that performs well on both traditional search engines like Google and emerging AI search platforms such as ChatGPT, Claude, and Gemini. It offers real-time SEO and AI optimization feedback, competitor analysis, AI search visibility tracking, and content governance tools to improve content quality and visibility across multiple search channels. Frase supports multilingual content creation and provides actionable insights to close visibility gaps and monitor brand presence in AI-generated search results.

Updated Oct 18, 2026

Community reviews

4.5out of 5Rating breakdown

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2 reviews

Smart Explorer
Recommends this toolAug 19, 2026
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NJ 11
Rising Star
Recommends this toolJan 14, 2026
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Community reviews

4.5out of 5Rating breakdown

Write a review

2 reviews

Smart Explorer
Recommends this toolAug 19, 2026
HelpfulNot helpfulReport
NJ 11
Rising Star
Recommends this toolJan 14, 2026
HelpfulNot helpfulReport

12 things

What Frase has

For developers

Programmatic access to the product's data and features for developers.
A command-line interface that lets you run the tool from a terminal or scripts.
A Model Context Protocol server that lets AI tools connect to and act on your data. One of 16 SEO tools with MCP server.

For teams

A private space where clients can log in to view and access shared work.
Shared workspaces where multiple users can collaborate on the same content. One of 6 SEO tools with team accounts.

Hosting and storage

A service that runs the software on servers provided and maintained by a hosting provider.
A vendor-operated service that runs and maintains software on its own infrastructure.

Support

A dedicated expert who helps your team get the most out of the product. One of 10 SEO tools with dedicated account manager.
Get help from the support team by writing to them via email.
Real people you can contact when you need help with the tool.

Pricing

Try the paid product for a limited time before committing to a subscription.

Extras

Offer the product to your clients under your own brand. One of 4 SEO tools with white-label.

21 features

Key Features

SEO and AI search
Frase runs SEO and AI search end to end: audit, research, writing, publishing, hosting. So you win in both.
Opportunity research
Frase looks at your search data, your competitors, the pages you already have, the pages losing ground, and the questions visitors ask you.
Site audits
Frase checks every page, scores it for search, and writes the fixes worth making first.
Drafted fixes
Frase then writes the fixes for you to approve, and keeps checking your rankings and AI mentions every day.
AI answer coverage
Frase tracks which of your pages AI tools mention, and writes the ones they are missing.
Brand-voice drafts
Frase drafts against the pages already ranking and your brand profile — learned from your own site, or set by you in the Brand Hub — so the draft arrives sounding like you.
Content rules
Your content rules hold anything that looks off before it reaches you, so you are editing a draft, not rescuing one.
Overnight work
Overnight, Frase audits, drafts, watches, and queues what needs your call. You decide what it may publish without asking , and you can change your mind at any time.
CMS publishing
Frase publishes into the CMS you already use — WordPress, Webflow, Sanity or Wix.
Content Guard
Content Guard watches your published pages for ranking and traffic decay in Google and drafts the fix. You approve each change. You can opt in to let Frase apply low-risk fixes automatically, but that stays your call.
AI visibility tracking
Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves. AI Visibility is a separate feature from Content Guard.
Content workflow
Frase researches your topic, writes the page in your brand voice, and scores the same draft for Google ranking and AI search, then publishes, monitors, and fixes it.
Content agent
Brief the Frase Agent in plain language and it researches the topic, drafts the page in your brand voice, scores it for Google and AI search, and lines up the publish. You approve every step.
AI citations
Frase tracks which of your pages AI tools mention, and writes the ones they are missing.
Opportunity report
You get one list, with the most useful work at the top.
Background work
Overnight, Frase audits, drafts, watches, and queues what needs your call. You decide what it may publish without asking , and you can change your mind at any time.
AI visibility
Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves. AI Visibility is a separate feature from Content Guard.
Brand Profile
Frase builds a brand profile from the content you already have, and you can set it yourself in the Brand Hub: your tone, your rules, the terms you use and the ones you never want used.
Competitor research
Every draft is written against that, then checked against the live results you are competing with.
Content optimization
Frase researches your topic, writes the page in your brand voice, and scores the same draft for Google ranking and AI search, then publishes, monitors, and fixes it.
Frase Agent
Brief the Frase Agent in plain language and it researches the topic, drafts the page in your brand voice, scores it for Google and AI search, and lines up the publish. You approve every step.

Pros and cons

Pros

Comprehensive dual optimization for both traditional and AI search engines.
Real-time AI-driven content optimization suggestions while writing.
Robust AI search visibility tracking across multiple platforms with competitor insights.
Supports multilingual content creation for global reach.
Integrates content governance and brand voice enforcement for consistent quality.

Cons

Does not provide technical SEO audits like site speed or backlink analysis.
AI Search Tracking is an add-on in some plans, increasing cost.
Primarily focused on content optimization, requiring other tools for full SEO management.
Learning curve for users new to AI-driven SEO and GEO concepts.
Pricing may be high for solo creators or very small teams.

As of October 2026

Pricing

Enterprise
Custom
on request

Developer features

Agent access
Frase runs where you already work — Claude, ChatGPT, Codex, Cursor, your own terminal — through the MCP server and CLI, on every plan, so it researches, drafts and publishes without leaving the tool you are in.

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12 things