Point of Sale Systems

Square

Square offers integrated point of sale hardware and business management software for in-person and online sales.

Overview

Square provides hardware and software to accept payments, manage teams, run marketing, and control cash flow for businesses of all sizes. It supports retail, food, beauty, and service industries with tools for POS, payroll, appointments, and online sales.

Updated Oct 17, 2026

10 things

What Square has

For developers

Programmatic access to the product's data and features for developers.
Ready-made example apps developers can study and experiment with.
A toolkit that lets developers build on the product using their preferred programming language.

Support

Help from the vendor at any hour, every day of the week.
Faster answers from the support team than customers get as standard.
Real people you can contact when you need help with the tool.
Get help from the support team through a real-time chat window.
Get help from the support team by calling them directly on the phone.

Extras

An online space where users can connect, share tips, and help each other.
A place where users find add-ons, plugins or templates others made for the product.

14 features

Key Features

Team management
Run payroll, schedule shifts, and take care of admin — so your team can focus on performing their best.
Customer marketing
Set up the right marketing campaigns and loyalty program to welcome new customers and keep them coming back for more.
App connections
Square partners with hundreds of apps so you can manage your entire business without jumping between.
Business insights
Ask Square AI anything about your business to get immediate insights.
Customer management
Store your customers’ information, analyze how they interact with your business, and engage with them — all in one place.
Automatic profiles
Every time you make a sale, a customer profile is automatically generated in your Customer Directory.
Data enrichment
With future transactions, Square de-duplicates and enriches data.
Customer profiles
Easily update contact details, view purchase history, and save a card on file to make checkout quick.
Cross-channel sync
Customer Directory syncs customer information across in-person and online sales channels, locations, and devices.
Customer segmentation
Dive into your data with powerful filtering and segmentation features that help you understand purchasing habits.
Customer tracking
Keep track of loyal and lapsed customers so you know who’s coming back and why.
Customer messaging
Listen to your customers in real time. Understand customer satisfaction and message customers to resolve issues, say thank you, send coupons, and more.
Marketing campaigns
Use Customer Directory to send personalized email and text marketing campaigns based on customer shopping behaviors. You can also reward your customers with automated discounts or create a loyalty program right from your POS.
Smart groups
Stand out from the rest with better customer service. Stay on top of customer service with smart groups that organize your customers based on marketing subscribers, loyalty participants, lapsed customers, and more.

Pros and cons

Pros

Comprehensive suite combining hardware and software for seamless business operations.
Supports multiple payment methods including contactless, chip, and digital wallets.
Integrated tools for team management, marketing, and customer loyalty.
Real-time inventory and menu management across multiple sales channels.
Financial products to manage cash flow and access loans.

Cons

Pricing details can be complex due to multiple plans and transaction fees.
Some advanced features require upgrading to higher-tier plans.
Hardware costs may be significant for small businesses.
Availability of certain services varies by country and region.
Customer support prioritization depends on subscription plan level.

You?

Be the first to rate Square

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Square at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

Community reviews

Write a review

No written reviews yet. Be the first to share your experience.

Community reviews

Write a review

No written reviews yet. Be the first to share your experience.

10 things

What Square has

For developers

Programmatic access to the product's data and features for developers.
Ready-made example apps developers can study and experiment with.
A toolkit that lets developers build on the product using their preferred programming language.

Support

Help from the vendor at any hour, every day of the week.
Faster answers from the support team than customers get as standard.
Real people you can contact when you need help with the tool.
Get help from the support team through a real-time chat window.
Get help from the support team by calling them directly on the phone.

Extras

An online space where users can connect, share tips, and help each other.
A place where users find add-ons, plugins or templates others made for the product.

14 features

Key Features

Team management
Run payroll, schedule shifts, and take care of admin — so your team can focus on performing their best.
Customer marketing
Set up the right marketing campaigns and loyalty program to welcome new customers and keep them coming back for more.
App connections
Square partners with hundreds of apps so you can manage your entire business without jumping between.
Business insights
Ask Square AI anything about your business to get immediate insights.
Customer management
Store your customers’ information, analyze how they interact with your business, and engage with them — all in one place.
Automatic profiles
Every time you make a sale, a customer profile is automatically generated in your Customer Directory.
Data enrichment
With future transactions, Square de-duplicates and enriches data.
Customer profiles
Easily update contact details, view purchase history, and save a card on file to make checkout quick.
Cross-channel sync
Customer Directory syncs customer information across in-person and online sales channels, locations, and devices.
Customer segmentation
Dive into your data with powerful filtering and segmentation features that help you understand purchasing habits.
Customer tracking
Keep track of loyal and lapsed customers so you know who’s coming back and why.
Customer messaging
Listen to your customers in real time. Understand customer satisfaction and message customers to resolve issues, say thank you, send coupons, and more.
Marketing campaigns
Use Customer Directory to send personalized email and text marketing campaigns based on customer shopping behaviors. You can also reward your customers with automated discounts or create a loyalty program right from your POS.
Smart groups
Stand out from the rest with better customer service. Stay on top of customer service with smart groups that organize your customers based on marketing subscribers, loyalty participants, lapsed customers, and more.

Pros and cons

Pros

Comprehensive suite combining hardware and software for seamless business operations.
Supports multiple payment methods including contactless, chip, and digital wallets.
Integrated tools for team management, marketing, and customer loyalty.
Real-time inventory and menu management across multiple sales channels.
Financial products to manage cash flow and access loans.

Cons

Pricing details can be complex due to multiple plans and transaction fees.
Some advanced features require upgrading to higher-tier plans.
Hardware costs may be significant for small businesses.
Availability of certain services varies by country and region.
Customer support prioritization depends on subscription plan level.

You?

Be the first to rate Square

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Square at work before you try it.

Watch on YouTube

0 questions

Square

Overview

What Square has

For developers

Support

Extras

Key Features

Team management

Customer marketing

App connections

Business insights

Customer management

Automatic profiles

Data enrichment

Customer profiles

Cross-channel sync

Customer segmentation

Customer tracking

Customer messaging

Marketing campaigns

Smart groups

Pros and cons

Pros

Cons

Be the first to rate Square

Featured Video

Frequently Asked Questions

What Square has

For developers

Support

Extras

Key Features

Team management

Customer marketing

App connections

Business insights

Customer management

Automatic profiles

Data enrichment

Customer profiles

Cross-channel sync

Customer segmentation

Customer tracking

Customer messaging

Marketing campaigns

Smart groups

Pros and cons

Pros

Cons

Be the first to rate Square

Featured Video

Frequently Asked Questions

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More in Point of Sale Systems