19+ Digital Marketing Tools
Digital Marketing tools help you plan and run paid ads, track how those ads perform, and reach the right people across search, social, and other channels.
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Rakuten Advertising offers a global affiliate marketing network with AI-powered tools and data insights to optimize partner marketing. It supports brands in building custom programs, discovering partners including influencers, and improving marketing performance across multiple channels.
Adcore
paidAdcore is a digital marketing agency and technology provider delivering AI-powered marketing cloud applications for campaign optimization, product feed management, and ad account analytics. It supports large-scale e-commerce and agencies with tools like Feeditor Plus for feed optimization and automation.
AdEspresso
paidAdEspresso enables users to create, manage, analyze, and optimize Facebook and Instagram ad campaigns with features like split testing, bulk creation, campaign approval, and automated optimization.
Metadata
paidMetadata automates B2B paid advertising campaigns using AI agents to manage targeting, bidding, creative testing, budget optimization, and reporting across LinkedIn, Meta, Google, Reddit, and more, optimizing for pipeline and revenue.
AdRoll
paidAdRoll provides account-based marketing and advertising solutions including multi-channel digital advertising, retargeting, cross-channel attribution, and campaign analytics to help businesses reach precise audiences and optimize marketing spend.
Madgicx
paidMadgicx offers AI-driven tools for Meta ads management including campaign automation, creative optimization, and performance analytics to improve ad targeting and ROI. It integrates ad creation, tracking, and reporting in one platform designed for e-commerce advertisers.
WordStream
paidWordStream offers tools and services for online advertising including Google Ads audits, keyword research, and marketing campaign management. It supports SEO, social media marketing, and lead management with AI-powered insights and automation.
Optmyzr
freemiumOptmyzr provides tools to automate and optimize pay-per-click advertising campaigns across multiple platforms, including Google Ads, Microsoft Ads, Amazon Ads, and social media. It features real-time data refresh, custom rule-based automation, performance monitoring, and cross-platform reporting.
3 decisions
How to choose Digital Marketing tools
They split mainly by job: some focus on PPC Campaign Planning, others on social advertising, watching results, or targeting specific companies. The clearest first question is whether you need a tool to run ads or one to measure them.
Adcore publishes its plans from $79.99 a month and covers ad automation, feed management, and performance tracking across several platforms. Ruler Analytics starts at £299 a month and focuses on connecting ad spend to actual revenue. Pixability gives no price without a sales call and works only on YouTube and connected TV. UgcAd AI and picreel are the only two tools here with a free plan.
Running ads versus measuring them
Google Ads is the tool for planning and buying paid search and social ads across Google's own properties. Adcore sits alongside it for automation and performance tracking, with plans from $79.99 a month. Ruler Analytics does not run ads at all; it connects what you spend to the revenue that comes back, with plans from £299 a month. HitPath tracks results across channels for affiliate and performance campaigns but gives no price without a call. Decide which half of the job you need before comparing plans.
Which channels each tool covers
Google Ads reaches search, video, and shopping across Google's platforms. Pixability works only on YouTube and connected TV, and its price requires a sales call. Adcore supports Google, Microsoft, Amazon, and Facebook among others. Criteo focuses on large-scale product advertising and gives no price publicly. If you run ads on one channel, a specialist tool may go deeper; if you run across several, a multi-platform tool like Adcore or Google Ads avoids splitting your reporting.
What you will pay before any results arrive
Most tools here give no price without contacting sales: Pixability, Celtra, and Kevel all require a call. Criteo and HitPath do too. Rakuten Advertising is the same. Adcore's lowest published plan is $79.99 a month on a yearly subscription. Ruler Analytics starts at £299 a month. Outgrow starts at $22 a month for its most limited plan. UgcAd AI has a free plan capped at 25 video renders a month, and picreel's free plan is capped at 5,000 page views a month. Those two free plans are the only way to start here without spending money first.
6 questions
Frequently asked questions
Which tools here help with PPC Campaign Planning?
Google Ads is the main tool here for planning and buying paid search campaigns, charging on a pay-as-you-go basis with no fixed monthly fee. Adcore supports paid campaign automation across Google, Microsoft, and Amazon, with plans from $79.99 a month. WordStream and Optmyzr also appear here for PPC work, though neither publishes a price without a sales call.
How much does Adcore cost?
Adcore publishes four plans, all billed yearly. The All Apps Plan is $99.99 a month. The Feeditor, Semdoc, and Alerter plans each cost $79.99 a month. These cover ad automation, product feed management, and performance monitoring across platforms including Google, Microsoft, Amazon, and Facebook.
Which tools are good for tracking ad performance?
Adcore is listed here for Ad Performance Monitoring and publishes its pricing from $79.99 a month. Ruler Analytics connects ad spend to revenue using multi-touch attribution and starts at £299 a month. HitPath tracks campaigns across channels using both cookie and cookie-less methods but gives no price without a sales call.
What is the difference between Google Ads and Pixability?
Google Ads covers paid search, shopping, and video across Google's own platforms and charges on a pay-as-you-go basis. Pixability works only on YouTube and connected TV, uses its own AI data platform, and gives no price without a sales call. Google Ads suits anyone starting with paid search; Pixability is built for brands running campaigns specifically on YouTube at scale.
Which tools show ads to people at specific companies you choose?
Metadata and Madgicx both cover Account-Based Marketing here. This means running ads aimed at a list of specific companies rather than broad audiences. Neither publishes a price. This approach suits teams selling to other businesses who already know which companies they want to reach.
Which tools here help with social media advertising?
Google Ads runs social and video campaigns across YouTube and Google's partner sites on a pay-as-you-go basis. Adcore supports Facebook among other platforms and publishes plans from $79.99 a month. AdEspresso and Madgicx also appear here for social advertising, though neither publishes a price without a sales call.