1
Multi-Touch Attribution
Tracks and attributes revenue across all customer touchpoints, not just last click, providing granular insights into channel and campaign performance.
2
Marketing Mix Modelling (MMM)
Uses statistical analysis to estimate and predict the impact of marketing activities on revenue, including budget optimization and diminishing returns forecasting.
3
Impression Attribution
Probabilistic modeling of impression data to attribute revenue to marketing activities that cannot be tracked by clicks alone, validated with incrementality tests.
4
Offline and Online Data Integration
Connects customer touchpoints and conversions from both online and offline sources, including CRM revenue, trade shows, and sales outreach.
5
AI Agent – Analyst & Media Planner
AI-powered tools for predictive budget scenario planning, forecasting ROI, identifying diminishing returns, and optimizing budget allocation.
6
Custom Reporting and Segmentation
Builds custom segmented reports with detailed analysis of channels, campaigns, devices, geographies, and CRM opportunity stages.
7
First Party Data Platform
Collects and activates first party tracking and conversion data from forms, calls, live chat, ecommerce, and offline sources.
8
Integrations with 1000+ Apps
Seamlessly integrates with marketing platforms, CRMs, analytics tools, data warehouses, BI dashboards, and more for comprehensive data activation.
