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PostHog
VerifiedDev tools that empower product engineers to build successful products with a unified product and data platform.
Freemium
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Overview
PostHog offers a comprehensive suite of developer and product engineering tools designed to help teams understand user behavior, run experiments, and ship better products. It combines product analytics, session replay, feature flags, error tracking, surveys, and more into a single platform with a generous free tier and usage-based pricing. PostHog emphasizes transparency, technical support, and an open-source foundation, making it ideal for startups to scale to IPO and beyond.
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Key Features
1
Product Analytics
Track and analyze up to 1 million events per month for free to understand user behavior and product usage patterns.
2
Session Replay
Record and replay user sessions to visually inspect user interactions and identify usability issues.
3
Feature Flags
Manage feature rollouts and experiments with up to 1 million requests per month free, enabling controlled releases.
4
Error Tracking
Monitor and track up to 100,000 exceptions monthly to detect and resolve software errors quickly.
5
Surveys and User Feedback
Collect user feedback through surveys integrated directly into your product workflows.
6
Data Warehouse Integration
Connect and sync data with managed DuckDB warehouse and over 120+ sources/destinations for unified analytics.
7
PostHog AI
Leverage AI to automate data analysis, generate insights, and assist in product development tasks.
8
Custom Dashboards and SQL Editor
Create tailored analytics dashboards and run SQL queries for deep data exploration and business intelligence.
Who It's For
Audience 1#1
Understanding User Behavior
Use product analytics and session replay to gain insights into how users interact with your product, identify pain points, and optimize user experience.
Audience 2#2
Controlled Feature Rollouts
Deploy new features gradually and safely using feature flags, enabling A/B testing and minimizing risk of bugs affecting all users.
Audience 3#3
Error Monitoring and Resolution
Track exceptions and errors in real-time to quickly detect, diagnose, and fix issues before they impact customers broadly.
Audience 4#4
Customer Feedback Collection
Integrate surveys directly into your product to gather user feedback and validate hypotheses for product improvements.
Audience 5#5
Unified Data Platform
Aggregate data from multiple sources including payments, support tickets, and error tracking into a single warehouse for comprehensive analysis.
How to Use
1
Sign Up and Install SDKs
Create a free PostHog account and install the appropriate SDKs or integrations for your web or mobile application.
2
Configure Event Tracking
Define and implement the events you want to track such as page views, clicks, or custom user actions.
3
Explore Analytics and Dashboards
Use the product analytics and dashboard features to analyze user behavior and generate insights.
4
Set Up Feature Flags and Experiments
Create feature flags to control feature rollouts and run experiments to test different product variations.
5
Monitor Errors and Collect Feedback
Enable error tracking to monitor exceptions and deploy surveys to collect user feedback within your product.
Pricing
Pricing details are gathered from the official PostHog website and are provided for reference only. Always confirm the latest information directly with the vendor.
| Plan | Price | Highlights |
|---|---|---|
| Free | $0 | 1 project
|
| Pay-as-you-go | Usage-based pricing | All Free plan features
|
Found a change in pricing? We welcome corrections. Reach out so we can keep this listing accurate.
Pros & Cons
Pros
- Generous free tier with usage-based pricing making it cost-effective for startups and scale-ups.
- Comprehensive all-in-one platform combining analytics, session replay, feature flags, error tracking, and surveys.
- Open-source codebase providing transparency and the option for self-hosting.
- Technical support staffed by engineers ensuring high-quality assistance.
- Public company roadmap and transparent operations build trust and community engagement.
Cons
- Pricing can become complex at very high usage volumes due to multiple metered products.
- Primarily targeted at product engineers, which may require technical expertise to fully utilize.
- Some advanced features and longer data retention require paid plans.
- AI features are emerging and may not yet cover all automation use cases.
- Limited marketing automation or CRM features compared to specialized platforms.
Frequently Asked Questions
Is there a free plan available?
Yes, PostHog offers a generous free tier that includes 1 million events per month, 5,000 session recordings, and more, suitable for most startups and small teams.
Can I self-host PostHog?
Yes, PostHog is open source under the MIT license, allowing you to self-host if you prefer to manage your own infrastructure.
How does PostHog pricing work?
PostHog uses usage-based pricing with generous free monthly limits. You pay only for what you use beyond the free tier, with prices decreasing at higher volumes.
What kind of support is available?
Community support is available for free users, while paid plans include email and Slack support with a team of engineers providing technical assistance.
Does PostHog support integration with other data sources?
Yes, PostHog integrates with over 120 data sources and destinations, including payment platforms, error trackers, and support tools, consolidating data in a managed data warehouse.