AI-powered behavior analytics to uncover user friction and optimize website UX for higher conversions.
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5 Website Analytics tools
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Website analytics shows how people find and use your website. It helps you track visits, spot where people leave, and learn which pages lead to action. For example, you can check traffic after an ad or find a weak step in a signup path. That helps you make changes based on real behavior.
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What do you need to do?
Simple website analytics for site owners who want clear traffic and conversion insights.
Free plan
Custom pricing
Revenue, website and app analytics for makers and teams managing digital products.
Free plan
from $84 per year
AI-powered website analytics providing behavioral insights and actionable recommendations for small businesses.
Free plan
from $19.99 per month
Umami is an open-source web and product analytics platform.
Free plan
from $20 per month
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Which Website Analytics tool do you use, and why?
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+10 points a postStart with a tool from the list:
2 decisions
How to choose Website Analytics tools
Start with the kind of answer you need. A simple traffic view calls for a different tool than detailed visitor behavior or revenue tracking. Your hosting preference, integrations, and support needs can then narrow the choice.
- 01 of 02
Understand traffic and conversions
For website traffic analysis, focus on visits and how they turn into results. Cookie-free website analytics also fits when you want measurement without cookies.
- Plausible Analytics keeps the focus on website traffic and conversion funnels with cookie-free tracking.
- Umami suits teams that want traffic, events, funnels, and user paths in one tool.
- Plausible Analyticsfreemium
- Umamifreemium
- 02 of 02
Find friction in the journey
Detailed behavior data can show where visitors struggle or leave. This is useful for conversion funnel analysis and landing page analytics.
- Mouseflow helps you detect friction across customer journeys, funnels, and landing pages.
- Teclaz AI Analytics lets you ask questions in natural language and get AI-based business insights.
- Mouseflowfreemium
- Teclaz AI Analyticsfreemium
4 questions
Common questions
What does a website analytics tool track?
Depending on the tool, it can track website traffic, funnels, events, user flows, landing pages, or product use.
Can I use website analytics without cookies?
Yes.
Plausible Analytics, Teclaz AI Analytics, and Umami are made for cookie-free website analytics.
Can I host the analytics tool myself?
Are there free website analytics tools?
Yes.
Mouseflow and Sumly have a free plan, while Teclaz AI Analytics has a free Starter plan and Umami has a free Hobby plan.