Overview

Mouseflow is a behavior analytics platform that captures 100% of user sessions with session replay, heatmaps, journey analytics, and friction detection. It uses AI-driven insights to identify UX issues and guide fixes, helping teams improve conversion rates and user experience.

Last updated: Mar 31, 2026

Ratings & reviews

Average rating

4.01 review

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Community reviews (1)

Most recent

NJLegend4/5
Apr 18, 2026
Mixed feelings
UI feels outdated. The app is bit hard to navigate and use.
0 helpful0 not helpful

Average rating

4.01 review

Share your experience

Help others decide, your insights matter

Community reviews (1)

Most recent

NJLegend4/5
Apr 18, 2026
Mixed feelings
UI feels outdated. The app is bit hard to navigate and use.
0 helpful0 not helpful

Key Features

Session Replay

Watch high-fidelity recordings of every user interaction including clicks, scrolls, and mouse movements to understand real user behavior and identify UX issues.

Journey Analytics

Track and analyze complete user journeys to find drop-offs, friction points, and optimize conversion paths across multiple funnels and pages.

Friction Detection

Automatically detect usability issues and moments of user frustration with AI-assisted diagnosis and friction scoring to prioritize fixes effectively.

Website Heatmaps

Visualize user engagement with dynamic heatmaps showing clicks, scrolls, mouse movements, and attention across pages and segments.

Form Analytics

Analyze form interactions to identify drop-offs, submission failures, and optimize form completion rates.

Feedback Surveys

Collect user feedback directly on your website with customizable surveys integrated with session replay for context.

AI Assistant (Mina AI)

Leverage AI to automatically analyze sessions and user behavior, providing actionable insights without manual filtering or reviews.

Integrations & API

Connect Mouseflow with popular CMS, eCommerce, analytics, and marketing platforms for enriched data and seamless workflows.

Pros

Captures 100% of user sessions without sampling for complete data coverage.
AI-powered insights reduce manual analysis and highlight key UX issues.
Comprehensive features including session replay, heatmaps, journey analytics, and feedback surveys in one platform.
Strong privacy compliance with GDPR, CCPA, and enterprise-grade anonymization.
Transparent pricing with a free plan and scalable paid tiers.

Cons

Free plan limits monthly sessions and website projects, which may restrict larger sites.
Advanced features like journey analytics and friction detection require higher-tier plans.
No explicit mention of mobile app analytics or SDKs for native apps.
Some users may find the volume of data overwhelming without proper training.
Enterprise plans require contacting sales, which may delay onboarding.

Pricing

Mouseflow pricing plans
Plan	Price	Highlights
Free	0	500 monthly sessions 1 website project 1 conversion funnel 1 month data retention Core features including session replay, heatmaps, and feedback surveys
Essential	25	5,000 monthly sessions 1 website project 1 conversion funnel 3 months data retention Friction detection and data segmentation
Advanced	109	25,000 monthly sessions 2 website projects 5 conversion funnels 6 months data retention Journey analytics and advanced integrations
Premium	319	100,000 monthly sessions 5 website projects 10 conversion funnels 12 months data retention Full-funnel clarity, API access, priority support
Enterprise	Custom	Custom monthly sessions Custom website projects and funnels Custom data retention Dedicated customer success manager SSO and customized privacy settings

Pricing is collected from the official Mouseflow website and may change. Always confirm with the vendor.

Key Features

Session Replay

Watch high-fidelity recordings of every user interaction including clicks, scrolls, and mouse movements to understand real user behavior and identify UX issues.

Journey Analytics

Track and analyze complete user journeys to find drop-offs, friction points, and optimize conversion paths across multiple funnels and pages.

Friction Detection

Automatically detect usability issues and moments of user frustration with AI-assisted diagnosis and friction scoring to prioritize fixes effectively.

Website Heatmaps

Visualize user engagement with dynamic heatmaps showing clicks, scrolls, mouse movements, and attention across pages and segments.

Form Analytics

Analyze form interactions to identify drop-offs, submission failures, and optimize form completion rates.

Feedback Surveys

Collect user feedback directly on your website with customizable surveys integrated with session replay for context.

AI Assistant (Mina AI)

Leverage AI to automatically analyze sessions and user behavior, providing actionable insights without manual filtering or reviews.

Integrations & API

Connect Mouseflow with popular CMS, eCommerce, analytics, and marketing platforms for enriched data and seamless workflows.

Pros

Captures 100% of user sessions without sampling for complete data coverage.
AI-powered insights reduce manual analysis and highlight key UX issues.
Comprehensive features including session replay, heatmaps, journey analytics, and feedback surveys in one platform.
Strong privacy compliance with GDPR, CCPA, and enterprise-grade anonymization.
Transparent pricing with a free plan and scalable paid tiers.

Cons

Free plan limits monthly sessions and website projects, which may restrict larger sites.
Advanced features like journey analytics and friction detection require higher-tier plans.
No explicit mention of mobile app analytics or SDKs for native apps.
Some users may find the volume of data overwhelming without proper training.
Enterprise plans require contacting sales, which may delay onboarding.

Pricing

Mouseflow pricing plans
Plan	Price	Highlights
Free	0	500 monthly sessions 1 website project 1 conversion funnel 1 month data retention Core features including session replay, heatmaps, and feedback surveys
Essential	25	5,000 monthly sessions 1 website project 1 conversion funnel 3 months data retention Friction detection and data segmentation
Advanced	109	25,000 monthly sessions 2 website projects 5 conversion funnels 6 months data retention Journey analytics and advanced integrations
Premium	319	100,000 monthly sessions 5 website projects 10 conversion funnels 12 months data retention Full-funnel clarity, API access, priority support
Enterprise	Custom	Custom monthly sessions Custom website projects and funnels Custom data retention Dedicated customer success manager SSO and customized privacy settings

Pricing is collected from the official Mouseflow website and may change. Always confirm with the vendor.

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Mouseflow

Overview

Ratings & reviews

Community reviews (1)

Community reviews (1)

Key Features

Session Replay

Journey Analytics

Friction Detection

Website Heatmaps

Form Analytics

Feedback Surveys

AI Assistant (Mina AI)

Integrations & API

Pros

Cons

Pricing

Featured Video

Frequently Asked Questions

Community reviews (1)

Key Features

Session Replay

Journey Analytics

Friction Detection

Website Heatmaps

Form Analytics

Feedback Surveys

AI Assistant (Mina AI)

Integrations & API

Pros

Cons

Pricing

Featured Video

Frequently Asked Questions

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