Website Analytics

Plausible Analytics

Simple website analytics for site owners who want clear traffic and conversion insights.

Overview

Plausible Analytics helps you understand website traffic and conversions without prior analytics experience. You can filter results and save segments to answer specific questions about visitors. Plausible Analytics tracks goals across pages, downloads, forms and external links. You can also set custom events and track revenue, while funnel analysis shows where visitors drop off.

Updated Nov 10, 2026

8 things

What Plausible Analytics has

For developers

Programmatic access to the product's data and features for developers.

Hosting and storage

A vendor-operated service that runs and maintains software on its own infrastructure.

Support

Faster answers from the support team than customers get as standard.
Real people you can contact when you need help with the tool.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool.

Extras

Pre-built starting points you can edit to fit your own needs.
An online space where users can connect, share tips, and help each other.
An educational resource that explains a topic and helps readers build their knowledge.

19 features

Key Features

Website analytics
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Scroll depth tracking
Scroll depth from 1 to 100 percent is tracked automatically on every page. No setup, no tag managers. Create scroll depth goals without code.
AI traffic
See which AI tools like ChatGPT, Perplexity, or Claude send you traffic. Identify pages that attract AI visitors and the conversions they complete.
Performance and SEO
Connect Search Console to see search queries and organic performance directly in your Plausible dashboard. Track SEO content and conversions in one place.
Campaign tracking
Track UTM campaigns with automatic channel grouping for Paid Search or Affiliates. Analyze landing pages, conversions and locations.
Real-time dashboards
Monitor live traffic with the same metrics as your main dashboard. Updates every 30 seconds without refreshing the page.
File and form tracking
Turn any page into a goal. Automatically track file downloads, form completions and external link clicks. Set up custom events and revenue tracking.
Funnel tracking
Measure drop-off across a fixed sequence of steps. Or explore the paths visitors actually take to discover flows you didn't predict.
Bot filtering
Exclude bots, referrer spam and data center traffic so your stats reflect real human visits, out of the box.
Privacy-friendly analytics
Plausible is privacy-friendly web analytics that doesn't collect personal data or track individual users.
Aggregated dashboard
Get an aggregated view of all your sites in a consolidated dashboard.
AI traffic analytics
Track and analyze real visits your website gets from AI assistants like ChatGPT, Claude, Perplexity, Gemini, etc.
Clear insights
Google Analytics is overkill for most site owners. Plausible gives you clear, useful insights without complexity, training or prior analytics experience.
Search performance
Connect Search Console to see search queries and organic performance directly in your Plausible dashboard. Track SEO content and conversions in one place.
Live traffic
Monitor live traffic with the same metrics as your main dashboard. Updates every 30 seconds without refreshing the page.
Visitor journeys
Measure drop-off across a fixed sequence of steps. Or explore the paths visitors actually take to discover flows you didn't predict.
Traffic overview
Check your site traffic and get the essential insights on one page in one minute.
Multi-site dashboard
Get an aggregated view of all your sites in a consolidated dashboard.
Google Analytics import
You can even import your Google Analytics stats.

Pros and cons

Pros

The free trial lasts 30 days.
The live demo lets you explore Plausible Analytics.
You can import existing Google Analytics stats.

As of November 2026

Pricing

Enterprise
Custom
on request

Developer features

Lightweight script
Our script is 54 times smaller than Google Analytics.

You?

Be the first to rate Plausible Analytics

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

2 questions

FAQs

What does Plausible Analytics do?

It lets you filter analytics by source, page, location, device and goal, then combine filters and save segments.

Who is Plausible Analytics for?

It is for site owners who want useful website insights without analytics training or prior experience.

No reviews yet

Community reviews

Sort:Write a review

No written reviews yet. Be the first to share your experience.

Tried this tool? Share your experience.

Write a review

No reviews yet

Community reviews

Sort:Write a review

No written reviews yet. Be the first to share your experience.

Tried this tool? Share your experience.

Write a review

8 things

What Plausible Analytics has

For developers

Programmatic access to the product's data and features for developers.

Hosting and storage

A vendor-operated service that runs and maintains software on its own infrastructure.

Support

Faster answers from the support team than customers get as standard.
Real people you can contact when you need help with the tool.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool.

Extras

Pre-built starting points you can edit to fit your own needs.
An online space where users can connect, share tips, and help each other.
An educational resource that explains a topic and helps readers build their knowledge.

19 features

Key Features

Website analytics
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Scroll depth tracking
Scroll depth from 1 to 100 percent is tracked automatically on every page. No setup, no tag managers. Create scroll depth goals without code.
AI traffic
See which AI tools like ChatGPT, Perplexity, or Claude send you traffic. Identify pages that attract AI visitors and the conversions they complete.
Performance and SEO
Connect Search Console to see search queries and organic performance directly in your Plausible dashboard. Track SEO content and conversions in one place.
Campaign tracking
Track UTM campaigns with automatic channel grouping for Paid Search or Affiliates. Analyze landing pages, conversions and locations.
Real-time dashboards
Monitor live traffic with the same metrics as your main dashboard. Updates every 30 seconds without refreshing the page.
File and form tracking
Turn any page into a goal. Automatically track file downloads, form completions and external link clicks. Set up custom events and revenue tracking.
Funnel tracking
Measure drop-off across a fixed sequence of steps. Or explore the paths visitors actually take to discover flows you didn't predict.
Bot filtering
Exclude bots, referrer spam and data center traffic so your stats reflect real human visits, out of the box.
Privacy-friendly analytics
Plausible is privacy-friendly web analytics that doesn't collect personal data or track individual users.
Aggregated dashboard
Get an aggregated view of all your sites in a consolidated dashboard.
AI traffic analytics
Track and analyze real visits your website gets from AI assistants like ChatGPT, Claude, Perplexity, Gemini, etc.
Clear insights
Google Analytics is overkill for most site owners. Plausible gives you clear, useful insights without complexity, training or prior analytics experience.
Search performance
Connect Search Console to see search queries and organic performance directly in your Plausible dashboard. Track SEO content and conversions in one place.
Live traffic
Monitor live traffic with the same metrics as your main dashboard. Updates every 30 seconds without refreshing the page.
Visitor journeys
Measure drop-off across a fixed sequence of steps. Or explore the paths visitors actually take to discover flows you didn't predict.
Traffic overview
Check your site traffic and get the essential insights on one page in one minute.
Multi-site dashboard
Get an aggregated view of all your sites in a consolidated dashboard.
Google Analytics import
You can even import your Google Analytics stats.

Pros and cons

Pros

The free trial lasts 30 days.
The live demo lets you explore Plausible Analytics.
You can import existing Google Analytics stats.

As of November 2026

Pricing

Enterprise
Custom
on request

Developer features

Lightweight script
Our script is 54 times smaller than Google Analytics.

You?

Be the first to rate Plausible Analytics

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

2 questions

FAQs

What does Plausible Analytics do?

It lets you filter analytics by source, page, location, device and goal, then combine filters and save segments.

Who is Plausible Analytics for?

It is for site owners who want useful website insights without analytics training or prior experience.

Plausible Analytics

Overview

What Plausible Analytics has

For developers

Hosting and storage

Support

Pricing

Extras

Key Features

Website analytics

Scroll depth tracking

AI traffic

Performance and SEO

Campaign tracking

Real-time dashboards

File and form tracking

Funnel tracking

Bot filtering

Privacy-friendly analytics

Aggregated dashboard

AI traffic analytics

Clear insights

Search performance

Live traffic

Visitor journeys

Traffic overview

Multi-site dashboard

Google Analytics import

Pros and cons

Pros

Pricing