Ruler Analytics

Ruler Analytics

A marketing measurement tool that consolidates marketing and sales data for unified attribution and ROI analysis.

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Overview

Ruler Analytics provides unified marketing measurement combining multi-touch attribution, marketing mix modelling, and impression attribution to track and attribute revenue across online and offline channels with AI-powered forecasting and budget optimization.

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Updated Oct 8, 2026.

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What Ruler Analytics has

Support

A dedicated expert who helps your team get the most out of the product.
Get help from the support team by writing to them via email. One of 8 Analytics tools with email support.
Get help from the support team through a real-time chat window.
Get help from the support team by calling them directly on the phone.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool. One of 7 Analytics tools with public demo.

Integrations

57

+37 more

Key Features

Pros

Provides unified view of marketing and sales data for accurate revenue attribution.
Supports advanced attribution models beyond last-click, including data-driven and impression attribution.
Includes marketing mix modelling for holistic ROI analysis and budget optimization.
Integrates offline conversions and CRM revenue data for complete customer journey tracking.
Offers AI-powered forecasting and budget planning tools to predict marketing outcomes.

Cons

Pricing is relatively high, starting from £299/month, which may be costly for small businesses.
No free or freemium plan available, requiring commitment to paid plans.
Complexity of features may require onboarding and dedicated support to fully utilize.
Primarily targeted at marketers with significant website traffic; smaller sites may have limited options.
Limited public information on user interface and ease of use from provided content.

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