Marketing Automation Platforms

Klaviyo

AI-first B2C CRM unifying marketing, analytics, and customer service to grow relationship-driven brands.

Overview

Klaviyo is an AI-first B2C CRM platform that integrates marketing automation, analytics, and customer service into one solution. It leverages AI agents to create campaigns, personalize messaging, and automate customer support, helping brands grow faster with data-driven insights.

Updated Oct 13, 2026

14 things

What Klaviyo has

Apps

For developers

Programmatic access to the product's data and features for developers.
Automatic messages the product sends to another app when something happens. One of 4 Marketing Automation Platforms tools with webhooks.
A Model Context Protocol server that lets AI tools connect to and act on your data.
A ready-made set of API requests you can import into Postman to test the product's API.
A toolkit that lets developers build on the product using their preferred programming language.

Support

Get help from the support team by writing to them via email.
Real people you can contact when you need help with the tool.

Learning

A structured learning program with courses, badges, and certifications to build skills with the tool.

Extras

Pre-built starting points you can edit to fit your own needs.
An online space where users can connect, share tips, and help each other. One of 5 Marketing Automation Platforms tools with community.
An educational resource that explains a topic and helps readers build their knowledge. One of 4 Marketing Automation Platforms tools with guide.
A place where users find add-ons, plugins or templates others made for the product.

12 features

Key Features

AI agents
Grow lasting relationships—and gain a competitive edge—with AI agents that know your brand, customers, and how to deliver remarkable experiences autonomously.
Campaign creation
Know your best revenue opportunity? Composer does. With one prompt, Composer audits your flows, segments, and forms, and creates an entire on-brand campaign to maximize your revenue.
Customer service agent
Support with serious selling power. Customer Agent resolves 65% of questions autonomously. Pre-trained on your brand on day one, and customizable with skills. Tell it what you want, it builds it for you.
Real-time marketing
When all your customer data and channels are in a single marketing platform, every email, text, and push notification responds to what customers actually do—in real time.
Service and marketing
With service and marketing on one platform, your support team has all the data it needs for faster resolutions, smarter recommendations, and opportunities to upsell and build loyalty.
Analytics
When your data, campaigns, and channels are in one place, it's easy to understand what's working, act on insights immediately, and optimize without another tool or team.
Customer data platform
Klaviyo Data Platform (KDP) unifies your customer data—behavioral, transactional, and engagement—in real-time, so you can put it to work immediately across every touchpoint.
Omnichannel marketing
Klaviyo unifies email , SMS / Text, RCS , mobile push , WhatsApp and web events into a single customer profile so you can run consistent, data-driven omnichannel marketing .
Customer profiles
Get a full view of each customer’s behavior across channels, use AI to predict what they’ll do next, and create tailor-made buying experiences.
Customer segments
Target exactly the right customers with custom segments based on hundreds of data points. Segment AI creates complex segments from simple prompts.
Automated flows
Create customized email, SMS, and push flows triggered by customer actions. It’s easy, with pre-built templates, a drag-and-drop builder, and Flows AI.
Campaign targeting
AI and smart segmentation make it easy to tailor every SMS, email, and push campaign to the right audience at the right time.

Pros and cons

Pros

Comprehensive AI-powered B2C CRM integrating marketing, analytics, and customer service.
Autonomous AI agents that reduce manual workload and speed up campaign creation.
Supports omnichannel marketing including email, SMS, WhatsApp, mobile push, and reviews.
Robust personalization features powered by customer data and AI insights.
Free plan available with essential features for small businesses and startups.

Cons

Free plan limits active profiles to 250 and email sends to 500 per month, which may be restrictive for growing businesses.
Full email support on free plan only lasts 60 days; afterward, support is community-based.
Advanced AI optimization features like continuous testing are coming soon, not fully available yet.
Some AI features require data integration and setup that may need technical knowledge.
Pricing details for paid tiers beyond free plan are not explicitly detailed on the website.

You?

Be the first to rate Klaviyo

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Klaviyo at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

No reviews yet

Community reviews

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Community reviews

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No written reviews yet. Be the first to share your experience.

Tried this tool? Share your experience.

Write a review

14 things

What Klaviyo has

Apps

For developers

Programmatic access to the product's data and features for developers.
Automatic messages the product sends to another app when something happens. One of 4 Marketing Automation Platforms tools with webhooks.
A Model Context Protocol server that lets AI tools connect to and act on your data.
A ready-made set of API requests you can import into Postman to test the product's API.
A toolkit that lets developers build on the product using their preferred programming language.

Support

Get help from the support team by writing to them via email.
Real people you can contact when you need help with the tool.

Learning

A structured learning program with courses, badges, and certifications to build skills with the tool.

Extras

Pre-built starting points you can edit to fit your own needs.
An online space where users can connect, share tips, and help each other. One of 5 Marketing Automation Platforms tools with community.
An educational resource that explains a topic and helps readers build their knowledge. One of 4 Marketing Automation Platforms tools with guide.
A place where users find add-ons, plugins or templates others made for the product.

12 features

Key Features

AI agents
Grow lasting relationships—and gain a competitive edge—with AI agents that know your brand, customers, and how to deliver remarkable experiences autonomously.
Campaign creation
Know your best revenue opportunity? Composer does. With one prompt, Composer audits your flows, segments, and forms, and creates an entire on-brand campaign to maximize your revenue.
Customer service agent
Support with serious selling power. Customer Agent resolves 65% of questions autonomously. Pre-trained on your brand on day one, and customizable with skills. Tell it what you want, it builds it for you.
Real-time marketing
When all your customer data and channels are in a single marketing platform, every email, text, and push notification responds to what customers actually do—in real time.
Service and marketing
With service and marketing on one platform, your support team has all the data it needs for faster resolutions, smarter recommendations, and opportunities to upsell and build loyalty.
Analytics
When your data, campaigns, and channels are in one place, it's easy to understand what's working, act on insights immediately, and optimize without another tool or team.
Customer data platform
Klaviyo Data Platform (KDP) unifies your customer data—behavioral, transactional, and engagement—in real-time, so you can put it to work immediately across every touchpoint.
Omnichannel marketing
Klaviyo unifies email , SMS / Text, RCS , mobile push , WhatsApp and web events into a single customer profile so you can run consistent, data-driven omnichannel marketing .
Customer profiles
Get a full view of each customer’s behavior across channels, use AI to predict what they’ll do next, and create tailor-made buying experiences.
Customer segments
Target exactly the right customers with custom segments based on hundreds of data points. Segment AI creates complex segments from simple prompts.
Automated flows
Create customized email, SMS, and push flows triggered by customer actions. It’s easy, with pre-built templates, a drag-and-drop builder, and Flows AI.
Campaign targeting
AI and smart segmentation make it easy to tailor every SMS, email, and push campaign to the right audience at the right time.

Pros and cons

Pros

Comprehensive AI-powered B2C CRM integrating marketing, analytics, and customer service.
Autonomous AI agents that reduce manual workload and speed up campaign creation.
Supports omnichannel marketing including email, SMS, WhatsApp, mobile push, and reviews.
Robust personalization features powered by customer data and AI insights.
Free plan available with essential features for small businesses and startups.

Cons

Free plan limits active profiles to 250 and email sends to 500 per month, which may be restrictive for growing businesses.
Full email support on free plan only lasts 60 days; afterward, support is community-based.
Advanced AI optimization features like continuous testing are coming soon, not fully available yet.
Some AI features require data integration and setup that may need technical knowledge.
Pricing details for paid tiers beyond free plan are not explicitly detailed on the website.

You?

Be the first to rate Klaviyo

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Klaviyo at work before you try it.

Watch on YouTube

0 questions

Klaviyo

Overview

What Klaviyo has

Apps

For developers

Support

Learning

Extras

Key Features

AI agents

Campaign creation

Customer service agent

Real-time marketing

Service and marketing

Analytics

Customer data platform

Omnichannel marketing

Customer profiles

Customer segments

Automated flows

Campaign targeting

Pros and cons

Pros

Cons

Be the first to rate Klaviyo

Featured Video

Frequently Asked Questions

What Klaviyo has

Apps

For developers

Support

Learning

Extras

Key Features

AI agents

Campaign creation

Customer service agent

Real-time marketing

Service and marketing

Analytics

Customer data platform

Omnichannel marketing

Customer profiles

Customer segments

Automated flows

Campaign targeting

Pros and cons

Pros

Cons

Be the first to rate Klaviyo

Featured Video

Frequently Asked Questions

More in Marketing Automation Platforms

More in Marketing Automation Platforms