Marketing

AdRoll

AdRoll offers account-based marketing and advertising services to optimize digital campaigns and measure their impact.

Overview

AdRoll provides account-based marketing and advertising solutions including multi-channel digital advertising, retargeting, cross-channel attribution, and campaign analytics to help businesses reach precise audiences and optimize marketing spend.

Updated Oct 23, 2026

8 things

What AdRoll has

For developers

Programmatic access to the product's data and features for developers.

Support

A dedicated expert who helps your team get the most out of the product. One of 14 Marketing tools with dedicated account manager.
Get help from the support team by writing to them via email. One of 41 Marketing tools with email support.
Real people you can contact when you need help with the tool.
Guided setup and training to help new users get started with the tool. One of 23 Marketing tools with onboarding service.
Get help from the support team by calling them directly on the phone. One of 16 Marketing tools with phone support.
Expert services that help organizations plan, implement, or improve their work processes. One of 11 Marketing tools with professional services.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool. One of 45 Marketing tools with public demo.

8 features

Key Features

Consent management
And with built-in consent management solutions, we help brands not only meet global privacy regulations but also give consumers the peace of mind that their data is respected every step of the way.
Consent platform
Our cookie consent banner is a TCFv2.0 approved Consent Management Platform. IAB EU TCFv2.0 framework is considered to be an industry standard that sets the best practice of collection, storage, and processing of consumer consent.
Cookie choice
Provide a prominent notice to site visitors that gives them a clear option to allow or decline cookies.
Data-use choice
Give customers the power to permit specific uses of their data.
Tag consent management
Connect your cookie consent banner to Google Tag Manager (GTM) to easily manage consent for all tags on your website.
Pixel deployment
No need for additional integration. The AdRoll pixel will power both consent management and media seamlessly.
Cookieless bidding
AdRoll has reengineered its AI bidding engine to thrive in a cookieless world, validated through real-world testing in Google’s Privacy Sandbox (PAAPI and ARA).
Addressability interoperability
Instead, we’re partnering with multiple addressability solutions, like LiveRamp’s Ramp ID and 33Across’s Lexicon ID, to ensure seamless interoperability.

Pros and cons

Pros

Supports end-to-end account-based marketing and advertising strategies.
Offers multi-channel campaign management including web, social, video, and connected TV ads.
Provides detailed cross-channel attribution and conversion tracking for ROI measurement.
Includes AI-powered lookalike targeting and dynamic ad personalization.
Integrates with ecommerce platforms and CRMs for data-driven campaigns.

Cons

Pricing details are not fully transparent and require contacting sales for managed service packages.
Primarily focused on businesses with advertising budgets; may not suit very small businesses.
Some advanced features and add-ons are only available with higher-tier packages or commitments.
Social ads feature is self-service only, which may require user expertise.
Third-party audience targeting is limited to US customers only.

As of October 2026

Pricing

Managed Services Ads
Custom
on request
Managed Services Advanced Package
Custom
on request

You?

Be the first to rate AdRoll

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See AdRoll at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

No reviews yet

Community reviews

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Tried this tool? Share your experience.

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No reviews yet

Community reviews

Sort:Write a review

No written reviews yet. Be the first to share your experience.

Tried this tool? Share your experience.

Write a review

8 things

What AdRoll has

For developers

Programmatic access to the product's data and features for developers.

Support

A dedicated expert who helps your team get the most out of the product. One of 14 Marketing tools with dedicated account manager.
Get help from the support team by writing to them via email. One of 41 Marketing tools with email support.
Real people you can contact when you need help with the tool.
Guided setup and training to help new users get started with the tool. One of 23 Marketing tools with onboarding service.
Get help from the support team by calling them directly on the phone. One of 16 Marketing tools with phone support.
Expert services that help organizations plan, implement, or improve their work processes. One of 11 Marketing tools with professional services.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool. One of 45 Marketing tools with public demo.

8 features

Key Features

Consent management
And with built-in consent management solutions, we help brands not only meet global privacy regulations but also give consumers the peace of mind that their data is respected every step of the way.
Consent platform
Our cookie consent banner is a TCFv2.0 approved Consent Management Platform. IAB EU TCFv2.0 framework is considered to be an industry standard that sets the best practice of collection, storage, and processing of consumer consent.
Cookie choice
Provide a prominent notice to site visitors that gives them a clear option to allow or decline cookies.
Data-use choice
Give customers the power to permit specific uses of their data.
Tag consent management
Connect your cookie consent banner to Google Tag Manager (GTM) to easily manage consent for all tags on your website.
Pixel deployment
No need for additional integration. The AdRoll pixel will power both consent management and media seamlessly.
Cookieless bidding
AdRoll has reengineered its AI bidding engine to thrive in a cookieless world, validated through real-world testing in Google’s Privacy Sandbox (PAAPI and ARA).
Addressability interoperability
Instead, we’re partnering with multiple addressability solutions, like LiveRamp’s Ramp ID and 33Across’s Lexicon ID, to ensure seamless interoperability.

Pros and cons

Pros

Supports end-to-end account-based marketing and advertising strategies.
Offers multi-channel campaign management including web, social, video, and connected TV ads.
Provides detailed cross-channel attribution and conversion tracking for ROI measurement.
Includes AI-powered lookalike targeting and dynamic ad personalization.
Integrates with ecommerce platforms and CRMs for data-driven campaigns.

Cons

Pricing details are not fully transparent and require contacting sales for managed service packages.
Primarily focused on businesses with advertising budgets; may not suit very small businesses.
Some advanced features and add-ons are only available with higher-tier packages or commitments.
Social ads feature is self-service only, which may require user expertise.
Third-party audience targeting is limited to US customers only.

As of October 2026

Pricing

Managed Services Ads
Custom
on request
Managed Services Advanced Package
Custom
on request

You?

Be the first to rate AdRoll

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See AdRoll at work before you try it.

Watch on YouTube

0 questions

AdRoll

Overview

What AdRoll has

For developers

Support

Pricing

Key Features

Consent management

Consent platform

Cookie choice

Data-use choice

Tag consent management

Pixel deployment

Cookieless bidding

Addressability interoperability

Pros and cons

Pros

Cons

Pricing

AdRoll pricing plans

Managed Services Ads

Managed Services Advanced Package

Be the first to rate AdRoll

Featured Video

Frequently Asked Questions

What AdRoll has

For developers

Support

Pricing

Key Features

Consent management

Consent platform

Cookie choice

Data-use choice

Tag consent management

Pixel deployment

Cookieless bidding

Addressability interoperability

Pros and cons

Pros

Cons

Pricing

AdRoll pricing plans

Managed Services Ads

Managed Services Advanced Package

Be the first to rate AdRoll

Featured Video

Frequently Asked Questions

More in Marketing

More in Marketing