AdRoll

AdRoll offers account-based marketing and advertising services to optimize digital campaigns and measure their impact.

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Account-Based Marketing (ABM)

AdRoll

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Overview

AdRoll provides account-based marketing and advertising solutions including multi-channel digital advertising, retargeting, cross-channel attribution, and campaign analytics to help businesses reach precise audiences and optimize marketing spend.

Last updated: Jun 29, 2026

Key Features

Account-Based Advertising

Activate multi-channel digital advertising using your own data to reach precise audiences and measure campaign impact.

Cross-Channel Attribution

Identify and prioritize channels, campaigns, and customer journeys that generate conversions and revenue with integrated reporting.

Retargeting Campaigns

Remarket to website visitors and previous customers to increase loyalty, conversions, and lifetime value.

Social Ads Integration

Launch campaigns targeting the open web and social platforms including Facebook, Instagram, TikTok, and Pinterest.

Dynamic Ads

Create personalized ads that reflect individual customer journeys with product recommendations and previously viewed items.

Audience Segmentation

Segment audiences by website behavior, mobile app activity, ecommerce interactions, and imported contact lists for targeted campaigns.

Campaign Analytics and Reporting

Monitor real-time KPIs, benchmark against industry peers, export reports, and use APIs to integrate data into other marketing systems.

Managed Services and Self-Service Options

Choose between pay-as-you-go self-service ads, managed services with ad spend commitments, or advanced packages with guaranteed services and free ad credits.

Pros

Supports end-to-end account-based marketing and advertising strategies.
Offers multi-channel campaign management including web, social, video, and connected TV ads.
Provides detailed cross-channel attribution and conversion tracking for ROI measurement.
Includes AI-powered lookalike targeting and dynamic ad personalization.
Integrates with ecommerce platforms and CRMs for data-driven campaigns.

Cons

Pricing details are not fully transparent and require contacting sales for managed service packages.
Primarily focused on businesses with advertising budgets; may not suit very small businesses.
Some advanced features and add-ons are only available with higher-tier packages or commitments.
Social ads feature is self-service only, which may require user expertise.
Third-party audience targeting is limited to US customers only.

Pricing

AdRoll pricing plans
Plan	Price	Highlights
Self-Service Ads	Pay-as-you-go	Access to cross-channel attribution and social ads as add-ons No managed services included
Managed Services Ads	Contact Sales	Managed services with campaign support Custom ad spend commitments required
Managed Services Advanced Package	Contact Sales	Full AdRoll platform access Free ad credits included Guaranteed managed services

Pricing is collected from the official AdRoll website and may change. Always confirm with the vendor.

Frequently Asked Questions

Ratings & reviews

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Help others decide, your insights matter

Community reviews (0)

Most recent

No reviews yet. Be the first to share your experience.

Ratings & reviews

No reviews yet. Be the first to share your experience.

Share your experience

Help others decide, your insights matter

Community reviews (0)

Most recent

No reviews yet. Be the first to share your experience.

Key Features

Account-Based Advertising

Activate multi-channel digital advertising using your own data to reach precise audiences and measure campaign impact.

Cross-Channel Attribution

Identify and prioritize channels, campaigns, and customer journeys that generate conversions and revenue with integrated reporting.

Retargeting Campaigns

Remarket to website visitors and previous customers to increase loyalty, conversions, and lifetime value.

Social Ads Integration

Launch campaigns targeting the open web and social platforms including Facebook, Instagram, TikTok, and Pinterest.

Dynamic Ads

Create personalized ads that reflect individual customer journeys with product recommendations and previously viewed items.

Audience Segmentation

Segment audiences by website behavior, mobile app activity, ecommerce interactions, and imported contact lists for targeted campaigns.

Campaign Analytics and Reporting

Monitor real-time KPIs, benchmark against industry peers, export reports, and use APIs to integrate data into other marketing systems.

Managed Services and Self-Service Options

Choose between pay-as-you-go self-service ads, managed services with ad spend commitments, or advanced packages with guaranteed services and free ad credits.

Pros

Supports end-to-end account-based marketing and advertising strategies.
Offers multi-channel campaign management including web, social, video, and connected TV ads.
Provides detailed cross-channel attribution and conversion tracking for ROI measurement.
Includes AI-powered lookalike targeting and dynamic ad personalization.
Integrates with ecommerce platforms and CRMs for data-driven campaigns.

Cons

Pricing details are not fully transparent and require contacting sales for managed service packages.
Primarily focused on businesses with advertising budgets; may not suit very small businesses.
Some advanced features and add-ons are only available with higher-tier packages or commitments.
Social ads feature is self-service only, which may require user expertise.
Third-party audience targeting is limited to US customers only.

Pricing

AdRoll pricing plans
Plan	Price	Highlights
Self-Service Ads	Pay-as-you-go	Access to cross-channel attribution and social ads as add-ons No managed services included
Managed Services Ads	Contact Sales	Managed services with campaign support Custom ad spend commitments required
Managed Services Advanced Package	Contact Sales	Full AdRoll platform access Free ad credits included Guaranteed managed services

Pricing is collected from the official AdRoll website and may change. Always confirm with the vendor.

AdRoll

Overview

Key Features

Account-Based Advertising

Cross-Channel Attribution

Retargeting Campaigns

Social Ads Integration

Dynamic Ads

Audience Segmentation

Campaign Analytics and Reporting

Managed Services and Self-Service Options

Pros

Cons

Pricing

Featured Video

Frequently Asked Questions

Ratings & reviews

Ratings & reviews

Community reviews (0)

Ratings & reviews

Community reviews (0)

Key Features

Account-Based Advertising

Cross-Channel Attribution

Retargeting Campaigns

Social Ads Integration

Dynamic Ads

Audience Segmentation

Campaign Analytics and Reporting

Managed Services and Self-Service Options

Pros

Cons

Pricing

Featured Video

Frequently Asked Questions

More in Digital Marketing

Ratings & reviews

Community reviews (0)

More in Digital Marketing