E-commerce

Shopify

The all-in-one commerce platform to start, run, and grow your business online and in person.

Overview

Shopify empowers businesses of all sizes to create stunning online stores, sell across multiple channels, manage inventory, payments, and shipping, and grow globally with powerful tools and integrations. It offers customizable checkout, AI-powered marketing, and 24/7 support.

Updated Oct 13, 2026

12 things

What Shopify has

Apps

For developers

Programmatic access to the product's data and features for developers.

For teams

Shared workspaces where multiple users can collaborate on the same content.

Hosting and storage

A service that runs the software on servers provided and maintained by a hosting provider.

Support

Help from the vendor at any hour, every day of the week. One of 6 E-commerce tools with 24/7 support.
Faster answers from the support team than customers get as standard. One of 4 E-commerce tools with priority support.
Real people you can contact when you need help with the tool.
Get help from the support team through a real-time chat window. One of 4 E-commerce tools with live chat.
Get help from the support team by calling them directly on the phone. One of 5 E-commerce tools with phone support.

Extras

Pre-built starting points you can edit to fit your own needs. One of 7 E-commerce tools with templates.
A place where users find add-ons, plugins or templates others made for the product. One of 7 E-commerce tools with marketplace.

7 features

Key Features

Online store
Build your online store instantly with AI. Or use prebuilt themes.
Central management
Payments , Fulfillment , Retail . Run it all from one central command center.
International selling
Take the complexity out of international selling with Shopify Markets . Deliver products faster and more affordably with built-in shipping tools .
Commerce assistance
Spot opportunities for growth and automate tedious tasks with Sidekick . Built right into your Shopify admin.
App marketplace
The Shopify App Store has 21,000+ commerce apps for whatever specialized features your business might need.
Checkout
Shopify Checkout with Shop Pay converts up to 50% higher than guest checkout and exposes your brand to hundreds of millions of buyers.
Store reliability
Your Shopify store runs strong, even during your most epic product drops.

Pros and cons

Pros

Comprehensive all-in-one platform for ecommerce and in-person sales.
Highly customizable with themes, apps, and developer tools including headless commerce framework.
Strong global selling support with multi-region and multi-channel capabilities.
Robust analytics and marketing tools integrated within the platform.
24/7 customer support and extensive educational resources.

Cons

Pricing can be expensive for larger businesses or those needing advanced features.
Transaction fees apply if not using Shopify Payments.
Customization beyond themes may require developer expertise.
Some advanced features are limited to higher-tier plans.
Migrating from other platforms can be complex despite available tools.

As of October 2026

Pricing

Agentic
Free

You?

Be the first to rate Shopify

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Shopify at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

Alternatives

Compare other vetted products our editors see buyers evaluate alongside Shopify.

Comparison of Shopify and its alternatives by rating, pricing, and platforms
Tool	Rating	Pricing	Platforms
ShopifyThis tool	No reviews yet	Freemium	iOS, Android
Webflow	5.0(1)	Freemium	Not listed

View all Shopify alternatives

Shopify is also compared in Best Webflow alternatives.

Community reviews

Write a review

No written reviews yet. Be the first to share your experience.

Community reviews

Write a review

No written reviews yet. Be the first to share your experience.

12 things

What Shopify has