Website Builders

Wix

Create a professional website effortlessly with Wix's AI-powered, drag-and-drop website builder and business management platform.

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Overview

Wix is a comprehensive website builder that combines AI-driven design, drag-and-drop customization, and built-in business tools to help users create, manage, and grow their online presence. It offers 2000+ customizable templates, eCommerce, marketing, and payment solutions all in one platform.

Updated Oct 17, 2026

19 things

What Wix has

Apps

For developers

Programmatic access to the product's data and features for developers. One of 14 Website Builders tools with an API.

For teams

Shared workspaces where multiple users can collaborate on the same content. One of 9 Website Builders tools with team accounts.

Hosting and storage

Vendor-provided online infrastructure for deploying and running software. One of 6 Website Builders tools with cloud hosting.
A service that runs the software on servers provided and maintained by a hosting provider. One of 14 Website Builders tools with hosting.

Support

Help from the vendor at any hour, every day of the week. One of 10 Website Builders tools with 24/7 support.
Faster answers from the support team than customers get as standard. One of 10 Website Builders tools with priority support.
A dedicated customer success professional helps customers get more value from the product. One of 4 Website Builders tools with dedicated Success Manager.
Real people you can contact when you need help with the tool.
Get help from the support team through a real-time chat window. One of 9 Website Builders tools with live chat.
Help moving your existing content and data into the tool from another platform.

Pricing

Get your money back just by asking within a set time, no reason needed.
A product demonstration available to prospective customers who want to evaluate the tool. One of 7 Website Builders tools with public demo.

Extras

Pre-built starting points you can edit to fit your own needs.
Ready-made symbols users can add to designs and other visual content.
A place where users find add-ons, plugins or templates others made for the product. One of 8 Website Builders tools with marketplace.
A library of stock images users can add to their own content. One of 6 Website Builders tools with stock images.
Ready-made video clips users can add to their own content.

13 features

Key Features

Website creation
Wix Harmony is where you create a site that means business.
Flexible design
Experience Wix Harmony, the AI website builder that lets you flow between instant generation and hand-crafted design.
Website templates
Choose from 900+ pro-designed templates and customize one to make it your own.
Third-party apps
Gain access to hundreds of third-party apps to help you enhance your site and grow your business.
Site collaborators
Invite people to collaborate on your site and manage their roles and permissions.
Site backups
Access your site history to see when a change was made, who performed the change or to restore a previous version.
AI agents
Wix AI Agents are a fleet of specialized experts, each built to autonomously handle a distinct business function, on your terms and on your cue.
Website generation
Tell Aria what you want, and she'll generate a complete, business-ready site for you.
AI site chat
Your AI-powered chat learns everything about your business and uses that knowledge to guide visitors, answer questions and drive conversions 24/7.
Scheduling system
Manage your bookings, payments, staff, appointment reminders, and more–from one place.
Automation
Streamline your work processes and save time on manual tasks with automated emails, chat messages, reminders and more.
Site analytics
See how visitors interact with your site and get valuable insights to make informed business decisions.
Customer management
Use a built-in CRM system to capture leads, convert them into customers and keep them engaged.

Pros and cons

Pros

User-friendly AI-powered website creation for beginners and professionals alike.
Comprehensive all-in-one platform combining website building, business management, and marketing tools.
Large library of customizable templates and design elements for diverse industries.
Integrated payment processing and point-of-sale system for online and offline sales.
Robust SEO and marketing features to drive traffic and grow online presence.

Cons

Premium plans can be relatively expensive compared to some competitors.
Wix POS is currently limited to select countries (U.S., Canada, U.K.).
Advanced customization may require learning the editor's interface.
Some features and integrations may require higher-tier plans.
Limited support for certain restricted business types in Wix Payments.

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Alternatives

Compare other vetted products our editors see buyers evaluate alongside Wix.

Comparison of Wix and its alternatives by rating, pricing, and platforms
Tool	Rating	Pricing	Platforms
WixThis tool	No reviews yet	Freemium	iOS, Android
Webflow	5.0(1)	Freemium	Not listed

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Community reviews

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19 things

What Wix has