AI tools are advancing quickly, and SEO is evolving with them. Recent findings show that around 68% of marketers are already adapting their strategies for AI search, while 57% remain cautiously optimistic about its impact.
In this guide, we gathered different AI SEO tools, from big platforms to simple solutions, that show how AI is changing modern search and content optimization.
1. SE Ranking
SE Ranking is a full-spectrum SEO platform that integrates AI and ML to help users automate repetitive tasks, extract smarter insights, and make complex SEO processes more accessible. It’s designed for businesses, marketers, and agencies who want to streamline their SEO workflows.
AI is embedded across the platform to enhance keyword analysis, traffic estimates, reporting, content creation, AI search monitoring, and more. SE Ranking helps users focus on strategy by doing the heavy lifting behind the scenes.
✨ Key Features
- AI-driven keyword research with search intent detection.
- ML traffic forecasting based on dynamic ranking and CTR data.
- AI Writer to create, rewrite, or expand content with custom settings.
- AI insights to detect quick-win opportunities based on performance data.
- AI-powered report summaries to give more context to your reports.
- AI results tracking across Google’s AIOs, AI Mode, Gemini, and ChatGPT.
- Regular data updates and historical trends.
💰 Pricing
- Essential Plan ($65/month): 1 manages seat, 3 projects, core SEO tools with AI features available for purchase.
- Pro Plan ($119/month): 3 manager seats, 3 projects, everything in Essential plus AI results tracking, content marketing tools, historical data (3 months), and more.
- Business Plan ($259/month): 5 manager seats, unlimited projects, everything in Pro plus extended data, website audits with no limits, keyword database expansion, historical data (all time), API access, and more.
- Add-ons: Content Marketing add-on starts at $29/month, AI Search add-on starts at $89/month, and Agency Pack costs $50/month with annual Pro and Business subscriptions.
- A 14-day free trial is available.
- Annual plans come with a 20% discount.
Why It Matters
SE Ranking makes advanced SEO practical. By automating analysis, enhancing content workflows, and extending visibility tracking into AI-driven search engines, it helps marketers stay visible in both traditional and AI-powered search.
2. Semrush
Another well-known SEO platform that has shifted from traditional analytics to AI-driven insights is SEMrush. It brings together research, tracking, and content management tools that help teams understand and grow their visibility across both search and AI results.
The platform focuses on connecting SEO with broader marketing efforts, offering data and automation that support smarter planning and faster execution.
✨ Key Features
- Provides in-depth keyword research, backlink analysis, and technical audits.
- Includes content optimization tools with AI-powered suggestions.
- Tracks local search performance and manages Google Business profiles.
- Offers insights for advertising, social media, and PR campaigns.
- Delivers real-time AI visibility tracking across Google, ChatGPT, and other AI platforms.
💰 Pricing
- Starter: $199 per month for those beginning their SEO and AI visibility journey.
- Pro+: $299 per month with historical data, content optimization, and advanced tracking features.
- Advanced: $549 per month with API access, automation tools, and full analytics for large teams.
Why It Matters for Marketers
SEMrush helps marketers connect SEO, content, and advertising in one platform. Its new AI capabilities give deeper insights into how audiences find and interact with brands, making it easier to plan strategies that perform well across both traditional and AI-driven search.
3. Frase
Frase is an AI-driven content optimization platform that helps marketers research topics, create outlines, and improve articles for better search performance. It analyzes top-ranking pages and identifies the questions, keywords, and structure needed to compete effectively.
The tool is built to speed up content creation while ensuring every piece aligns with user intent and SEO best practices.
✨ Key Features
- Uses AI to optimize content for both search engines and emerging AI platforms like ChatGPT and Perplexity.
- Identifies content gaps and opportunities to boost visibility and performance.
- Provides real-time content scoring and recommendations for better SEO results.
- Maintains consistent brand voice and tone across all generated content.
- Delivers quick keyword and SERP insights to guide data-driven content strategies.
💰 Pricing
- Starter: $45 per month for solo creators with 15 content projects, unlimited AI words, and basic SEO and GEO optimization.
- Professional: $115 per month for teams with advanced SEO research, content monitoring, and brand voice tools.
- Enterprise: Custom pricing for large organizations needing advanced governance and dedicated support.
Why It Matters for Marketers
Frase helps marketers plan and optimize content quickly using AI insights. By connecting keyword intent with structure and readability, it reduces research time and improves the chances of ranking higher in search results.
4. Writesonic
Writesonic has evolved from an AI writing assistant into a full AI search and visibility platform. It helps brands understand how they appear in AI-generated results, discover missed opportunities, and take targeted actions to improve visibility.
The platform combines AI search tracking, SEO automation, and content creation to boost performance across Google, ChatGPT, and other AI engines.
✨ Key Features
- Tracks and analyzes brand visibility across AI and traditional search platforms.
- Identifies citation gaps and suggests actions to improve mentions and rankings.
- Provides AI-driven content creation with fact-checking, EEAT signals, and brand voice control.
- Automatically detects and fixes technical SEO issues without coding.
- Analyzes real AI user prompts to reveal audience intent and optimize strategies.
💰 Pricing
- Lite: $49 per month for freelancers who need professional SEO and content tools.
- Standard: $99 per month for small teams focused on growing their content and SEO.
- Professional: $249 per month for expanding brands that want complete SEO and AI search visibility.
- Advanced: $499 per month for scaling teams aiming to improve both AI search visibility and SEO performance.
- Enterprise: Custom pricing for large organizations requiring full-scale analytics and tailored support.
Why It Matters for Marketers
Writesonic gives marketers the tools to monitor, understand, and influence how their brands appear in AI-driven search. It connects insights with direct actions, making it easier to grow visibility and authority across both traditional and AI platforms.
5. Surfer
Surfer is a modern SEO and AI optimization platform that helps teams create, refine, and manage content built to rank across Google and AI chat platforms like ChatGPT.
It combines data-driven optimization with AI tools to make content creation faster, smarter, and more aligned with search intent. With features for auditing, writing, and internal linking, Surfer offers one connected workflow for improving visibility everywhere that matters.
✨ Key Features
- AI-powered optimization for both Google and AI chat search results.
- Content Editor with real-time SEO scoring and NLP keyword guidance.
- Surfer AI for generating ready-to-rank articles and improving content flow.
- Automatic internal linking to strengthen topic authority across pages.
- AI Detector and Humanizer tools for ensuring originality and natural tone.
💰 Pricing
- Essential: $99 per month for individuals and small teams building organic and AI search visibility, with tools for content creation, optimization, and collaboration.
- Scale: $219 per month for growing teams, adding AI visibility tracking, content performance monitoring, and higher limits for publishing and reporting.
- Enterprise: From $999 per month for large agencies and brands managing high volumes or requiring advanced compliance and custom workflows.
Why It Matters for Marketers
Surfer gives marketers an integrated way to plan, write, and optimize content for both traditional search and AI-driven discovery. Its combination of precision data, automation, and AI tools helps teams produce higher-quality content that performs consistently across all search platforms.
Additional AI Tools That Can Support SEO
In addition to the major AI SEO platforms, there are smaller tools that can also help improve content and search visibility. These options are simple to use and focus on specific parts of the SEO process.
SEOwriting.ai
This tool creates SEO-friendly articles from keywords or short briefs. It helps produce long-form content quickly and keeps it aligned with search intent and ranking factors.
Keywrds.ai
This AI tool finds keyword ideas, related questions, and topic clusters. It helps uncover what people are searching for and supports planning better content strategies.
SEO Co-Pilot
This platform offers AI suggestions to improve content quality and on-page optimization. It focuses on clarity, structure, and keyword usage to strengthen overall SEO performance.
Final Words
In our guide, we shared the leading AI SEO platforms along with a few smaller tools that can support different parts of the process. AI is evolving every day, and new tools are emerging faster than ever, making it important to stay informed and adaptable.
Do you also use AI in your SEO work? Which platform do you prefer, and which one would you like to see added to Siteefy?