50+ Statistics Proving Spotify Growth is Soaring

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Quick Spotify Statistics & Facts

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🎸 There are more than 70 million tracks and 4 billion playlists on Spotify.

💰 Spotify worth is estimated to be around $72 billion.

📈 Spotify is the global market leader among all music streaming services with a 36% market share.

💵 Estimated Spotify revenue for 2021 is about $9 billion.

⌛ The World spent more than 40.3 billion hours, 1.68 billion days and 4.6 million years listening to Spotify.

✨ Spotify was founded in Sweden.

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Even though Spotify is already the world’s most popular music streaming service, it just keeps growing. Earlier this year, it announced plans to expand to 80+ new markets around the world and add 36 languages to the platform. 

That’s just the start.

According to estimates, Spotify is set to reach 98.8 million users in the U.S. by 2023.

To better understand this company’s growth, let’s go over the latest Spotify statistics. 

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Top Spotify Stats

Overall, Spotify has seen strong, steady growth since its launch in 2008. Here are some numbers to put its progress in perspective:

• The Spotify app just surpassed 1 billion downloads in the Play Store (as of May, 2021).
• Currently, it has 365 million users, including 165 million subscribers.
• Over the years, Spotify hasn’t seen any big leaps in subscriptions. Instead, it’s won over new customers steadily, from 18 million in 2015 to 165 million in 2021:

How Many People Have Spotify Premium?

Spotify premium subscribers by quarter (in millions)

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How Many People Use Spotify?

Spotify number of users (monthly active users and premium subscribers) in millions

Quarter and Year	Monthly Active Users (MAU)	Premium Subscribers
Q1 2015	68	18
Q2 2015	77	22
Q3 2015	82	24
Q4 2015	91	28
Q1 2016	96	30
Q2 2016	104	36
Q3 2016	113	40
Q4 2016	123	48
Q1 2017	132	52
Q2 2017	138	59
Q3 2017	149	62
Q4 2017	160	71
Q1 2018	157	75
Q2 2018	180	83
Q3 2018	191	87
Q4 2018	207	96
Q1 2019	217	100
Q2 2019	232	108
Q3 2019	248	113
Q4 2019	271	124
Q1 2020	286	130
Q2 2020	299	138
Q3 2020	320	144
Q4 2020	345	155
Q1 2021	356	158
Q2 2021	365	165

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• Spotify now serves 178 markets, after adding 80+ new markets in early 2021.

What Countries Is Spotify Available In?

• 40.3 billion+ hours is the total time the world has spent listening to Spotify globally.
• Spotify’s total valuation is $72 billion and it has paid $25 billion to rights holders since launch.
• With 70 million tracks, 4 billion playlists and 2.6 podcast titles, it’s no wonder subscriptions are up.

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Statistics for Spotify User Demographics

On the whole, Spotify is most popular with young people. Over half of Spotify’s user base is under the age of 35.

Here are some other key numbers about Spotify’s users:

• 29% of Spotify users are millennials, while 26% of them are under 24 years old. 
• Spotify is also popular with seniors, with 19% of the user base over the age of 55+.
• In terms of gender, 56% of Spotify users are male and 44% are female.

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Statistics for User Behavior on Spotify

Generally speaking, users on Spotify are quite active with 44% of them using Spotify on a daily basis.

Get a sense of user behavior with these statistics:

• The average Spotify user listens to tracks 25 hours a month.
• Listening to Spotify on a smartphone is especially popular, with 54% of users tuning in from their mobile device.
• 45% of listeners switched to Spotify from Pandora.
• 55% users have registered on Spotify via their Facebook accounts.
• On average, users listen to Spotify for 148 minutes every day.
• A Premium subscriber consumes about 2.4MB per minute on Spotify.
• A user devotes time to 40 artists weekly. 

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Spotify Popularity by Region

Spotify is quickly expanding into new markets worldwide.

Europe is Spotify’s #1 most popular region, though other regions are steadily growing.

To put this in perspective, check out these numbers:

• Europe has 35% of Spotify’s user base.
• According to early 2021 numbers, Spotify has approximately 121 million users in Europe, 83 million in North America, 76 million in Latin America and 66 million in the rest of the world.
• Spotify is the #1 used app for listening to podcasts in the US.
• The U.S. currently has 78.5 million Spotify users – and counting.
• North Americans have the highest daily usage time at 140 minutes, while Europe has the lowest daily usage times of 99 minutes. 

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Spotify Market Trends

Spotify continues to lead the music streaming market.

In fact, it holds 36% of the world’s market share, with the closest competitor Apple Music at 18% market share:

In addition, here are some other numbers about Spotify’s presence on the market:

• Spotify predicts reaching 407-427 million monthly active users globally by 2021.
• Spotify is set to surpass other top competitors in the coming years, with predictions of reaching 98.8 million users in the U.S. by 2023, as shown below: 

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Spotify Revenue Numbers

Finally, Spotify uses both Premium subscriptions and ads to generate revenue.

Subscriptions make up the largest portion, with $8.15 billion generated of the total $9 billion:

Spotify Revenue By Year and Segment

In million euros

Year	Revenue from Subscribers	Revenue from Ads
2012	374.6	55.5
2013	677.89	68.16
2014	982.7	102
2015	1 744	196
2016	2 657	295
2017	3 674	416
2018	4 717	542
2019	6 086	678
2020	7 135	745

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Spotify Total Revenue by Quarter 2016 – 2021

Quarter and Year	Revenue (in million EUR)
Q1 2016	619
Q2 2016	714
Q3 2016	747
Q4 2016	872
Q1 2017	902
Q2 2017	1 007
Q3 2017	1 032
Q4 2017	1 145
Q1 2018	1 139
Q2 2018	1 273
Q3 2018	1 352
Q4 2018	1 495
Q1 2019	1 511
Q2 2019	1 667
Q3 2019	1 731
Q4 2019	1 855
Q1 2020	1 848
Q2 2020	1 889
Q3 2020	1 975
Q4 2020	2 168
Q1 2021	2 147
Q2 2021	2 331

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Statistics about Spotify Content

What are the Spotify top tracks? Who tops the Spotify charts?

To wrap up, here are some numbers about Spotify artists and content:

• 100+ songs have passed 1 billion streams on Spotify.
• Spotify added 1,700,000 new podcasts in 2020 alone.
• 60,000 new songs added to Spotify each day as of 2021, equivalent to 22 million per year.
• Nearly 20% of songs available on the app have never been played.
• 50% of Spotify’s top 20 most followed playlists are personalized.
• Ed Sheeran’s “Shape of You” is the most streamed song in Spotify’s history with 2.7 billion listens. 
• Globally, the Joe Rogan Experience is the #1 popular podcast on Spotify.
• 0.006 – $0.0084 per Spotify stream – this is the amount an artist will receive roughly for a track played for a minimum of 30 seconds.

While top artists and songs change on a weekly and monthly basis, here are the artists with the most monthly listeners of all time on Spotify:

Spotify Top Artists

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Most Played Songs on Spotify

Song	Artist	Streams (in millions)
Shape of You	Ed Sheeran	2.94
The Weeknd	Blinding Lights	2.56
Dance Monkey	Tones and I	2.37
Rockstar	Post Malone feat. 21 Savage	2.28
One Dance	Drake feat. Wizkid and Kyla	2.14
Closer	The Chainsmokers feat. Halsey	2.12
Someone You Loved	Lewis Capaldi	2.11
Sunflower	Post Malone and Swae Lee	2.06
Señorita	Shawn Mendes and Camila Cabello	1.96
Bad Guy	Billie Eilish	1.89

Spotify Genre Statistics

What are Spotify top genres?

This is obviously an interesting question, but there is no verifiable data on Spotify music genres popularity available at the moment (at least something we know about).

There is information on Spotify podcasts genres though.

Thus, Spotify in their “The Trends That Shaped Streaming in 2020” report, stated that the top podcast genres on their platform are:

1. Society and Culture
2. Comedy
3. Lifestyle and Health
4. Arts and Entertainment
5. Education

As for the music genres, we can look at the most favorite music genres in the World provided by IFPI in their Music Consumer Insight Report:

We think the list of the most popular Spotify music genres is likely to be similar to IGPI’s ranking provided above.

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Other Interesting Facts About Spotify

• To celebrate the release of “Stranger Things” new season, Spotify created a visually similar user interface of the Upside Down World. The feature would appear when listening to the series soundtrack.
• Even though Spotify users can create playlists through any device, these playlists may only be edited through desktop apps: editing the cover photo or description, reorganizing and deleting songs, etc.
• Desktop app users can share any track by dragging it to any messaging or text platform.
• When signing up for Spotify with your Facebook account, you see the list of your Facebook friends who are Spotify users too. If Facebook friends follow each other on Spotify, they will have access to their playlists and recently played artists.
• By choosing songs that hold a steady bpm, Spotify will pick perfect tracks for your morning run.

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Final Takeaway

It’s clear that Spotify is a strong market leader with steady growth worldwide. As Spotify expands into 80+ new markets this year, these numbers are sure to spike. Will they reach the goal of 407-427 million monthly active users globally this year? We’ll have to wait and see.

If you enjoyed these Spotify statistics, you can get all our statistics on WordPress, the Internet and more on our blog.

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FAQ

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