Spotify Statistics

50+ Statistics Proving Spotify Growth is Soaring in 2021

Spotify Statistics & Facts – A Quick Snapshot:


⚡ Spotify is currently the world’s most popular music streaming service with over 1 billion downloads in Google Play Store alone.

👦 The total number of Spotify monthly active users is currently about 365 million across 178 different markets.

🎵 The total number of Spotify subscribers is currently around 165 million.

🎸 There are more than 70 million tracks and 4 billion playlists on Spotify.

💰 Spotify worth is estimated to be around $72 billion.

📈 Spotify is the global market leader among all music streaming services with a 36% market share.

💵 Estimated Spotify revenue for 2021 is about $9 billion.

⌛ The World spent more than 40.3 billion hours, 1.68 billion days and 4.6 million years listening to Spotify.

✨ Spotify was founded in Sweden.


Even though Spotify is already the world’s most popular music streaming service, it just keeps growing. Earlier this year, it announced plans to expand to 80+ new markets around the world and add 36 languages to the platform. 

That’s just the start.

According to estimates, Spotify is set to reach 98.8 million users in the U.S. by 2023.

To better understand this company’s growth, let’s go over the latest Spotify statistics. 


Top Spotify Stats

Overall, Spotify has seen strong, steady growth since its launch in 2008. Here are some numbers to put its progress in perspective:

  • The Spotify app just surpassed 1 billion downloads in the Play Store (as of May, 2021).
  • Currently, it has 365 million users, including 165 million subscribers.
  • Over the years, Spotify hasn’t seen any big leaps in subscriptions. Instead, it’s won over new customers steadily, from 18 million in 2015 to 165 million in 2021:

How Many People Have Spotify Premium?

Spotify premium subscribers by quarter (in millions)

Spotify premium subscribers by quarter
Source: Statista

How Many People Use Spotify?

Spotify number of users (monthly active users and premium subscribers) in millions

Quarter and YearMonthly Active Users (MAU)Premium Subscribers
Q1 20156818
Q2 20157722
Q3 20158224
Q4 20159128
Q1 20169630
Q2 201610436
Q3 201611340
Q4 201612348
Q1 201713252
Q2 2017 13859
Q3 2017 14962
Q4 2017 16071
Q1 201815775
Q2 2018 18083
Q3 2018 19187
Q4 2018 20796
Q1 2019217100
Q2 2019 232108
Q3 2019 248113
Q4 2019 271124
Q1 2020286130
Q2 2020 299138
Q3 2020 320144
Q4 2020 345155
Q1 2021356158
Q2 2021365165
Source: Statista

  • Spotify now serves 178 markets, after adding 80+ new markets in early 2021.

What Countries Is Spotify Available In?

What Countries Is Spotify Available In
Spotify is currently available in 178 different markets worldwide.
  • 40.3 billion+ hours is the total time the world has spent listening to Spotify globally.
  • Spotify’s total valuation is $72 billion and it has paid $25 billion to rights holders since launch.
  • With 70 million tracks, 4 billion playlists and 2.6 podcast titles, it’s no wonder subscriptions are up.

Statistics for Spotify User Demographics

On the whole, Spotify is most popular with young people. Over half of Spotify’s user base is under the age of 35.

Here are some other key numbers about Spotify’s users:

User demographics for Spotify
Source: Market Research
  • 29% of Spotify users are millennials, while 26% of them are under 24 years old. 
  • Spotify is also popular with seniors, with 19% of the user base over the age of 55+.
  • In terms of gender, 56% of Spotify users are male and 44% are female.

Statistics for User Behavior on Spotify

Generally speaking, users on Spotify are quite active with 44% of them using Spotify on a daily basis.

Get a sense of user behavior with these statistics:

  • The average Spotify user listens to tracks 25 hours a month.
  • Listening to Spotify on a smartphone is especially popular, with 54% of users tuning in from their mobile device.
  • 45% of listeners switched to Spotify from Pandora.
  • 55% users have registered on Spotify via their Facebook accounts.
  • On average, users listen to Spotify for 148 minutes every day.
  • A Premium subscriber consumes about 2.4MB per minute on Spotify.
  • A user devotes time to 40 artists weekly

Spotify Popularity by Region

Spotify is quickly expanding into new markets worldwide.

Europe is Spotify’s #1 most popular region, though other regions are steadily growing.

To put this in perspective, check out these numbers:

  • Europe has 35% of Spotify’s user base.
  • According to early 2021 numbers, Spotify has approximately 121 million users in Europe, 83 million in North America, 76 million in Latin America and 66 million in the rest of the world.
  • Spotify is the #1 used app for listening to podcasts in the US.
  • The U.S. currently has 78.5 million Spotify users – and counting.
  • North Americans have the highest daily usage time at 140 minutes, while Europe has the lowest daily usage times of 99 minutes. 
Usage of Spotify by region
Source: Business of Apps

Spotify Market Trends

Spotify continues to lead the music streaming market.

In fact, it holds 36% of the world’s market share, with the closest competitor Apple Music at 18% market share:

Music streaming market share
Source: T4

In addition, here are some other numbers about Spotify’s presence on the market:

  • Spotify predicts reaching 407-427 million monthly active users globally by 2021.
  • Spotify is set to surpass other top competitors in the coming years, with predictions of reaching 98.8 million users in the U.S. by 2023, as shown below: 
U.S. Spotify subscriber growth
Source: Statista

Spotify Revenue Numbers

Finally, Spotify uses both Premium subscriptions and ads to generate revenue.

Subscriptions make up the largest portion, with $8.15 billion generated of the total $9 billion:

Spotify Revenue By Year and Segment

In million euros

YearRevenue from SubscribersRevenue from Ads
2012374.655.5
2013677.8968.16
2014982.7102
20151 744196
20162 657295
20173 674416
20184 717542
20196 086678
20207 135745
Source: Statista

Spotify Total Revenue by Quarter 2016 – 2021

Quarter and YearRevenue (in million EUR)
Q1 2016619
Q2 2016 714
Q3 2016 747
Q4 2016 872
Q1 2017902
Q2 2017 1 007
Q3 20171 032
Q4 2017 1 145
Q1 20181 139
Q2 2018 1 273
Q3 2018 1 352
Q4 2018 1 495
Q1 20191 511
Q2 20191 667
Q3 2019 1 731
Q4 2019 1 855
Q1 20201 848
Q2 20201 889
Q3 20201 975
Q4 20202 168
Q1 20212 147
Q2 20212 331
Source: Statista

Statistics about Spotify Content

What are the Spotify top tracks? Who tops the Spotify charts?

To wrap up, here are some numbers about Spotify artists and content:

  • 100+ songs have passed 1 billion streams on Spotify.
  • Spotify added 1,700,000 new podcasts in 2020 alone.
  • 60,000 new songs added to Spotify each day as of 2021, equivalent to 22 million per year.
  • Nearly 20% of songs available on the app have never been played.
  • 50% of Spotify’s top 20 most followed playlists are personalized.
  • Ed Sheeran’s “Shape of You” is the most streamed song in Spotify’s history with 2.7 billion listens. 
  • Globally, the Joe Rogan Experience is the #1 popular podcast on Spotify.
  • 0.006 – $0.0084 per Spotify stream – this is the amount an artist will receive roughly for a track played for a minimum of 30 seconds.

While top artists and songs change on a weekly and monthly basis, here are the artists with the most monthly listeners of all time on Spotify:

Spotify Top Artists

Top artists on music streaming
Source: Statista

Most Played Songs on Spotify

SongArtistStreams (in millions)
Shape of YouEd Sheeran2.94
The WeekndBlinding Lights2.56
Dance MonkeyTones and I2.37
RockstarPost Malone feat. 21 Savage2.28
One DanceDrake feat. Wizkid and Kyla2.14
CloserThe Chainsmokers feat. Halsey2.12
Someone You LovedLewis Capaldi2.11
SunflowerPost Malone and Swae Lee2.06
SeñoritaShawn Mendes and Camila Cabello1.96
Bad GuyBillie Eilish1.89
Source: Spotify (retrieved October 10, 2021)

Spotify Genre Statistics

What are Spotify top genres?

This is obviously an interesting question, but there is no verifiable data on Spotify music genres popularity available at the moment (at least something we know about).

There is information on Spotify podcasts genres though.

Thus, Spotify in their “The Trends That Shaped Streaming in 2020” report, stated that the top podcast genres on their platform are:

  1. Society and Culture
  2. Comedy
  3. Lifestyle and Health
  4. Arts and Entertainment
  5. Education

As for the music genres, we can look at the most favorite music genres in the World provided by IFPI in their Music Consumer Insight Report:

Most favorite music genres in the World
Source: IFPI

We think the list of the most popular Spotify music genres is likely to be similar to IGPI’s ranking provided above.


Other Interesting Facts About Spotify

  • To celebrate the release of “Stranger Things” new season, Spotify created a visually similar user interface of the Upside Down World. The feature would appear when listening to the series soundtrack.
  • Even though Spotify users can create playlists through any device, these playlists may only be edited through desktop apps: editing the cover photo or description, reorganizing and deleting songs, etc.
  • Desktop app users can share any track by dragging it to any messaging or text platform.
  • When signing up for Spotify with your Facebook account, you see the list of your Facebook friends who are Spotify users too. If Facebook friends follow each other on Spotify, they will have access to their playlists and recently played artists.
  • By choosing songs that hold a steady bpm, Spotify will pick perfect tracks for your morning run.

Final Takeaway

It’s clear that Spotify is a strong market leader with steady growth worldwide. As Spotify expands into 80+ new markets this year, these numbers are sure to spike. Will they reach the goal of 407-427 million monthly active users globally this year? We’ll have to wait and see.

If you enjoyed these Spotify statistics, you can get all our statistics on WordPress, the Internet and more on our blog.


FAQ


Sources
  • https://newsroom.spotify.com/company-info/
  • https://newsroom.spotify.com/2021-06-02/celebrate-your-unique-listening-style-with-spotifys-only-you-in-app-experience/
  • https://newsroom.spotify.com/2021-02-22/spotify-expands-international-footprint-bringing-audio-to-80-new-markets/
  • https://community.spotify.com/t5/Content-Questions/Is-it-a-burden-to-Spotify-s-revenue-if-I-stream-too-much-music/td-p/3148610
  • https://investors.spotify.com/financials/default.aspx
  • https://www.statista.com/topics/2075/spotify/
  • https://www.statista.com/statistics/244995/number-of-paying-spotify-subscribers/
  • https://www.statista.com/statistics/245125/revenue-distribution-of-spotify-by-segment/
  • https://www.statista.com/statistics/813713/spotify-revenue/
  • https://www.statista.com/statistics/293749/spotify-pandora-number-active-users/
  • https://www.statista.com/statistics/1032826/spotify-artists-monthly-listeners-worldwide/
  • https://www.goodwatercap.com/thesis/understanding-spotify
  • https://uploads-ssl.webflow.com/5e16e5818479800c3ed2aa4c/5ec62a70fe35e282d5b18576_Market%20Research%20-%20Spotify%20(1).pdf
  • https://www.billboard.com/articles/business/9529823/spotify-stock-new-high-stream-on-valuation/
  • https://www.androidpolice.com/2021/05/02/spotify-hits-a-billion-android-installations-doubling-in-just-two-years/
  • https://www.t4.ai/industry/music-streaming-market-share
  • https://review42.com/resources/spotify-statistics/
  • https://www.businessofapps.com/data/spotify-statistics/
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Article by:

Nadia Hlebowitsh

Nadia is a content writer with a B.A. in English and Spanish from Northwestern University. She crafts content for a variety of industries, including tech and business.

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