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17 Email Marketing tools

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Email marketing means sending useful messages to people who have chosen to hear from you. The tools help you collect contacts, organize audiences, create emails, and track results. You might welcome a new subscriber or remind a shopper about an abandoned cart. This helps you stay in touch and bring people back.

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Substack

A platform for writers to publish newsletters and monetize their work through subscriptions.

Paid

4.5(2)
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Mailchimp

The #1 AI-powered email marketing and automation platform for data-driven marketing without complexity.

Free plan

5.0(1)
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AWeber

Powerfully-simple email marketing software that helps small businesses grow faster with less work.

Free plan

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beehiiv

A newsletter platform integrating newsletters, websites, analytics, and monetization tools for audience growth and engagement.

Free plan

Custom pricing

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Brevo

Brevo is an AI-powered multichannel marketing, sales, CRM, and automation platform.

Free plan

Custom pricing

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Campaign Monitor

Email marketing software for creating, sending, and optimizing email campaigns with automation and analytics.

Free plan

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Elastic Email

Cloud-based email delivery and communication platform for small businesses managing marketing, transactional emails, and team communication.

Free plan

from $29 per month

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GetResponse

Email marketing and automation platform with AI‑powered content, autoresponders, funnels, and multichannel outreach.

Free plan

Custom pricing

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iContact

Email marketing software designed for small and medium businesses to create, automate, and analyze email campaigns.

Paid

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3 decisions

How to choose Email Marketing tools

Start with the kind of emails you want to send and how much help you need. A simple newsletter has different needs from an online store, while a larger campaign may need deeper organization and reporting.

  1. 01 of 03

    Grow and organize your audience

    For lead capture and audience segmentation, choose a tool that helps you collect contacts and group them for more relevant messages.

    • Mailchimp brings contact grouping, personalized email, landing pages, and reporting into one place.
    • Brevo is a strong fit for capturing, organizing, and engaging leads.
    • Campaign Monitor suits teams that want audience groups and campaign dashboards.
    • Mailchimpfreemium
    • Brevofreemium
    • Campaign Monitorfreemium
  2. 02 of 03

    Set up ongoing campaigns

    Email automation saves time on repeated messages, while marketing automation can connect email with a broader customer journey.

    • GetResponse stands out for nurturing leads and recovering abandoned carts.
    • Sendloop focuses on scheduled, personalized campaigns and lead nurturing.
    • iContact covers recurring campaigns, scheduling, personalization, and newsletters.
    • GetResponsefreemium
    • Sendloopfreemium
    • iContactpaid
  3. 03 of 03

    Publish or solve a focused need

    Newsletters can grow into a community or paid publication, while delivery problems may call for a more focused service.

    • Substack makes sense when your email publication also needs community and paid membership options.
    • beehiiv helps you build a newsletter business with web pages, memberships, and digital product sales.
    • InboxAlly is made for improving email delivery, warming up sending, and repairing sender reputation.
    • Substackpaid
    • beehiivfreemium
    • InboxAllypaid
4 questions

Common questions

Can I start email marketing for free?

Yes.

Mailchimp, Elastic Email, Sendloop, and beehiiv have free plans.

Substack and several others offer free trials.

Which tools work well for an online store?

GetResponse and Sendloop support abandoned cart recovery.

Mailchimp, GetResponse, Brevo, Elastic Email, and beehiiv connect with common store platforms.

Do I need technical skills to use these tools?

Not always.

Many include templates, guides, onboarding, or human support.

Technical users can also choose options with an application programming interface, webhooks, or self-hosting.

What should I check before choosing?

Match the tool to your main task, such as newsletters, automation, lead capture, reporting, or delivery.

Then check its integrations, support options, and available plan or trial.