
AI-powered repricing software for Amazon and Walmart sellers to optimize prices and win the Buy Box.
Aura uses AI to automate repricing strategies for Amazon and Walmart listings, adjusting prices in real time to increase sales and protect margins. It supports bulk uploads, integrates with cost data, and offers 24/7 repricing with real-time insights and mobile support.
Last updated: Jul 1, 2026
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Uses AI to analyze market conditions, competitor prices, and sales data to dynamically adjust prices for optimal Buy Box wins and profit margins.
Supports repricing on both Amazon and Walmart marketplaces with native strategies tailored to each platform.
Price changes are applied instantly, allowing sellers to respond faster than competitors and capture the Buy Box.
Allows sellers to upload and update Amazon and Walmart listings in bulk for efficient management.
Automatically sets and adjusts minimum and maximum price limits to protect seller margins and maximize revenue.
Enables scheduling and automation of repricing strategies and listing management to reduce manual effort.
Syncs cost and sales data automatically from other tools to inform pricing decisions.
Provides in-house chat and email support during business hours plus a global community for seller advice and help.
| Plan | Price | Highlights |
|---|---|---|
| Starter | $37 | Up to $15K monthly sales
|
| Essential | $77 | Up to $50K monthly sales
|
| Plus | $157 | Up to $250K monthly sales
|
| Pro | $237 | Up to $1M monthly sales
|
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