Social Media

Sprout Social

Powerful social media management platform to plan, engage, and analyze your brand's social presence.

Overview

Sprout Social is an all-in-one social media management platform that helps brands and agencies manage conversations, plan content, engage customers, and analyze performance with AI-powered insights. It supports multiple social networks and streamlines workflows for teams of all sizes.

Updated Oct 15, 2026

10 things

What Sprout Social has

Apps

For developers

Programmatic access to the product's data and features for developers. One of 8 Social Media tools with an API.

Support

Get help from the support team by writing to them via email.
Real people you can contact when you need help with the tool. One of 10 Social Media tools with human support.
Get help from the support team by calling them directly on the phone.
Expert services that help organizations plan, implement, or improve their work processes.

Pricing

Try the paid product for a limited time before committing to a subscription.
A product demonstration available to prospective customers who want to evaluate the tool. One of 8 Social Media tools with public demo.

Extras

An online space where users can connect, share tips, and help each other.

13 features

Key Features

Performance analytics
Access analytics that reveal insights that inform business goals and showcase your impact.
Trend discovery
Tap into real-time conversations to identify what's next for your industry and audience.
Influencer campaigns
Our AI-powered influencer marketing tools help you build creator campaigns based on the topics your audience engages with most.
Social message handling
Humanize customer connections and elevate your customer care. Sprout's engagement tools eliminate your team's manual tasks by handling large volumes of social messages through AI and automation.
AI Assist
Minimize manual approaches and spend more time connecting with customers. Enhance by AI Assist recommends alternative replies to enhance tone of voice or build a more elaborate response.
Consolidated Inbox
Simplify your workflows with a centralized platform that enables internal collaboration and provides extensive customer insights across channels.
Review management
Guide business strategy using insights from Apple App Store, Yelp, Google My Business, and more, centralized through Sprout's reviews integrations.
Message spike alerts
Quickly address customer needs and stay ahead of a potential brand crisis with inbox alerts and message spike alerts that notify users when there's a surge of @mentions.
Automated chatbots
Resolve customer questions faster and ensure coverage outside of business hours through Facebook and Twitter with automated chatbots.
Message tagging
Organize and customize how you reply to incoming messages with unlimited tags, custom views, and bulk actions.
Case assignment
Help your team prioritize urgent and important cases with assignments to view ticket status and priority and understand what customer questions are already being addressed.
Team reports
Analyze agent response time to social messages across various time frames using presentation-ready reports.
Sentiment analysis
Prioritize the right messages and effectively monitor brand health on review sites with Sprout's AI‒powered Sentiment.

Pros and cons

Pros

Comprehensive all-in-one platform for social media management, engagement, and analytics.
AI-powered features enhance customer engagement and influencer marketing.
Supports multiple social networks including Facebook, Instagram, X, LinkedIn, TikTok, and more.
Robust reporting and customizable analytics to prove social ROI.
Strong team collaboration and workflow tools for efficient social customer care.

Cons

Pricing is relatively high, starting at $199 per seat per month, which may be costly for small businesses.
No free plan beyond the 30-day trial period.
Advanced features and integrations may have a learning curve for new users.
Enterprise plans require custom pricing and onboarding, which may delay adoption.
Limited information on offline or non-social media marketing integration.

As of October 2026

Pricing

Paid. Plans start at $199 per month.

Standard
$199
per month
Professional
$299
per month
Advanced
$399
per month
Enterprise
Custom
on request

You?

Be the first to rate Sprout Social

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Sprout Social at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

Community reviews

Write a review

No written reviews yet. Be the first to share your experience.

Community reviews

Write a review

No written reviews yet. Be the first to share your experience.

10 things

What Sprout Social has

Apps

For developers

Programmatic access to the product's data and features for developers. One of 8 Social Media tools with an API.

Support

Get help from the support team by writing to them via email.
Real people you can contact when you need help with the tool. One of 10 Social Media tools with human support.
Get help from the support team by calling them directly on the phone.
Expert services that help organizations plan, implement, or improve their work processes.

Pricing

Try the paid product for a limited time before committing to a subscription.
A product demonstration available to prospective customers who want to evaluate the tool. One of 8 Social Media tools with public demo.

Extras

An online space where users can connect, share tips, and help each other.

13 features

Key Features

Performance analytics
Access analytics that reveal insights that inform business goals and showcase your impact.
Trend discovery
Tap into real-time conversations to identify what's next for your industry and audience.
Influencer campaigns
Our AI-powered influencer marketing tools help you build creator campaigns based on the topics your audience engages with most.
Social message handling
Humanize customer connections and elevate your customer care. Sprout's engagement tools eliminate your team's manual tasks by handling large volumes of social messages through AI and automation.
AI Assist
Minimize manual approaches and spend more time connecting with customers. Enhance by AI Assist recommends alternative replies to enhance tone of voice or build a more elaborate response.
Consolidated Inbox
Simplify your workflows with a centralized platform that enables internal collaboration and provides extensive customer insights across channels.
Review management
Guide business strategy using insights from Apple App Store, Yelp, Google My Business, and more, centralized through Sprout's reviews integrations.
Message spike alerts
Quickly address customer needs and stay ahead of a potential brand crisis with inbox alerts and message spike alerts that notify users when there's a surge of @mentions.
Automated chatbots
Resolve customer questions faster and ensure coverage outside of business hours through Facebook and Twitter with automated chatbots.
Message tagging
Organize and customize how you reply to incoming messages with unlimited tags, custom views, and bulk actions.
Case assignment
Help your team prioritize urgent and important cases with assignments to view ticket status and priority and understand what customer questions are already being addressed.
Team reports
Analyze agent response time to social messages across various time frames using presentation-ready reports.
Sentiment analysis
Prioritize the right messages and effectively monitor brand health on review sites with Sprout's AI‒powered Sentiment.

Pros and cons

Pros

Comprehensive all-in-one platform for social media management, engagement, and analytics.
AI-powered features enhance customer engagement and influencer marketing.
Supports multiple social networks including Facebook, Instagram, X, LinkedIn, TikTok, and more.
Robust reporting and customizable analytics to prove social ROI.
Strong team collaboration and workflow tools for efficient social customer care.

Cons

Pricing is relatively high, starting at $199 per seat per month, which may be costly for small businesses.
No free plan beyond the 30-day trial period.
Advanced features and integrations may have a learning curve for new users.
Enterprise plans require custom pricing and onboarding, which may delay adoption.
Limited information on offline or non-social media marketing integration.

As of October 2026

Pricing

Paid. Plans start at $199 per month.

Standard
$199
per month
Professional
$299
per month
Advanced
$399
per month
Enterprise
Custom
on request

You?

Be the first to rate Sprout Social

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Sprout Social at work before you try it.

Watch on YouTube

0 questions

Sprout Social

Overview

What Sprout Social has

Apps

For developers

Support

Pricing

Extras

Key Features

Performance analytics

Trend discovery

Influencer campaigns

Social message handling

AI Assist

Consolidated Inbox

Review management

Message spike alerts

Automated chatbots

Message tagging

Case assignment

Team reports

Sentiment analysis

Pros and cons

Pros

Cons

Pricing

Sprout Social pricing plans

Standard

Professional

Advanced

Enterprise

Be the first to rate Sprout Social

Featured Video

Frequently Asked Questions

What Sprout Social has

Apps

For developers

Support

Pricing

Extras

Key Features

Performance analytics

Trend discovery

Influencer campaigns

Social message handling

AI Assist

Consolidated Inbox

Review management

Message spike alerts

Automated chatbots

Message tagging

Case assignment

Team reports

Sentiment analysis

Pros and cons

Pros

Cons

Pricing

Sprout Social pricing plans

Standard

Professional

Advanced

Enterprise

Be the first to rate Sprout Social

Featured Video

Frequently Asked Questions

More in Social Media

More in Social Media