Email automation is for sending the right emails at the right time without manually rebuilding every message. The tools here help trigger welcome sequences, follow-ups, newsletters, and customer journeys from rules or behavior.
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Why it fits: HubSpot includes email automation workflows in Marketing Hub, so it fits teams building triggered nurture emails, follow-ups, and customer journeys.
Why it fits: GetResponse includes autoresponders and visual automation workflows for triggered email sequences, so it fits teams automating newsletters, follow-ups, and customer journeys.
Why it fits: Brevo includes email campaign automation and triggered journeys, so it fits users who want recurring marketing emails to run without manual sending.
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In the past I've used Zapier to automate my emails, It’s not an email platform though, but helps connect inbox and CRM so things run in the background without the need to check it all the time. Mailchimp is also a strong one, but the main issue is the growing price for me.
Browse the categories these Email Automation tools come from.
Zapier
Mailchimp