First impressions are important, especially when it comes to web design. After all, it takes only 0.05 seconds for a user to judge your site.
If you don’t yet have a business website, or you’re considering a redesign, you should first understand the key elements of successful web design.
While web design may be an investment, it’s a must to create the ideal user experience and win over loyal customers.
To help you out, we’ve put together top web design statistics about the features that resonate with users today.
The Importance of Web Design
Web design matters. Designing great websites isn’t just aesthetic, it also leads to more customer engagements and purchases.
Take for example that 94% of users’ first impressions about your site revolve around web design.
In addition, 90% of users will keep shopping due to great UX design. And when UX investment is done right, it can result in 9,900% ROI.
Moreover, web design is important because:
- Great web design leads to 400% higher web conversion rates.
- 73% of businesses invest in great web design to stand out from the competition.
- Poor web design leads to 70% of online businesses failing.
- 68% of users have higher expectations for businesses’ digital presence post-COVID.
- 66% of users would prefer to check out a beautifully designed website when consuming content for just 15 minutes.
- 50% of users consider website design a crucial component of a brand.
- 38% of users stop engaging with a site that’s unattractive.
Features of Great Web Design
Great web design involves a variety of elements focused on usability, content, and visuals.
As you can see from this 2021 survey, web design errors typically involve usability issues. 64.29% of designers believe having a non-responsive site is the worst mistake, while 48.21% think it’s the lack of a call-to-action (CTA).
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In this same vein, 48% of users believe companies without a responsive website don’t care.
In fact, users are quite concerned with usability factors, with 60% of them rating it as an important design feature.
As for CTAs, 70% of small businesses don’t have them, which is a missed opportunity. With personalized CTAs, brands can boost their conversion rates to 6.5%.
Finally, hidden navigation is another key usability issue, with 25.89% of designers concerned with it. This is understandable, considering that 38% of users look at page layout or navigation on a first visit.
Site visitors are looking for certain types of content. According to the most recent study about user preferences in 2015, 86% of users want to check out the company’s products/services, 64% want to contact the company and 52% are interested in the “About Us” section.
In particular, 51% of users are frustrated by a lack of thorough contact info on websites.
Businesses should also be focused on personalized content:
- 69% of marketers believe personalized content is important.
- Overall, 82% of users will trust a brand more with custom content.
- 34% will make unplanned purchases after being served personalized content.
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Finally, text must be formatted properly to ensure high usability.
70% of users look at content formatted in bullet points and websites with scannable text receive 47% higher usability scores.
Other issues such as poor use of typology concern 19.94% of web designers.
Visuals are also a vital part of great web design. According to this survey of visual elements, 40% of users value images, 39% colors, and 21% videos.
Images and videos are particularly important. For example:
- 42.56% of web designers are concerned about the use of poor images, and
- 85% of users mention product pictures are important for their purchasing decision.
- It’s also true that users spend 88% more time on pages with videos, meaning larger product photos can boost sales by over 9%.
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In addition, colors can positively influence users.
22% of users are looking for eye-catching colors on their first visit and red buy buttons can increase sales/conversions by a whopping 34%.
However, whitespace is just as vital. 20.54% of web designers believe the poor use of whitespace is a common design mistake.
Site Performance for UX
Besides top features, web design should handle key user experience issues related to the site’s performance. For example:
- 88.5% of users will leave a slow loading site.
- 73.1% will leave due to a non-responsive site.
- 61.5% leave due to bad navigation.
These site performance and design issues should be top of mind.
After all, 89% of users will head to a competitor after a bad user experience and 85% are willing to pay more for better UX. Some features are especially egregious, with carousel sliders receiving clicks from just 1% of visitors.
Also, 42% of users are annoyed by animated ads enough to leave a site.
To be sure, the most important aspect of site performance is loading time.
83% of users expect a site to load in 3 seconds or less and $2.6 billion revenue is lost every year due to slow-loading sites. This makes sense considering that shopping cart abandonment increases to nearly 30% with slow loading times.
In fact, boosting your site speed from 8 to 2 seconds can increase conversions by 74%.
Mobile User Experience
The mobile user experience is essential since 51.77% of all web traffic today comes from mobile.
Great responsive mobile design can earn you more customers too, as 73.1% of users want a site that is mobile-responsive.
Similarly, 90% of users think a mobile site should be just as good or better than a desktop site.
In fact, 74% of users are more likely to return and 67% more likely to purchase on mobile-friendly websites. If a site isn’t mobile-optimized, users are five times more likely to leave it.
Web Design Industry Trends
The web design industry is constantly evolving. Currently, the web design services market is worth an estimated $40.8 billion.
Design employment is growing with it. In the U.S., experts predict there will be 205,000 web developers and digital designers by 2030.
As for design trends, the most popular one today is called “flat design,” which is a minimalist style. Web design survey shows 88.5% of designers mention this trend, while 61.5% cite expressive typography and 38.5% broken grid layouts.
Web design is sure to rise in importance as more businesses go digital. Over time, users are demanding even better UX, content, and visuals in order to trust brands online.
If your business doesn’t yet have a great web design, it’s urgent to rethink your site today.
As these web design statistics show, users will stay longer, engage and purchase on sites with top UX.