19+ Free Analytics Tools
20 of the 42 tools in this category have a free plan. Each offers a free tier beside paid plans.
Missing a tool?
Analytics tools with a free plan
Showing 1 to 12 of 20 tools
Google Analytics
freemiumGoogle Analytics provides detailed insights into website traffic and user behavior, helping businesses optimize marketing and improve user experience. It offers real-time data, customizable reports, and integration with other Google services.
Mouseflow
freemiumMouseflow is a behavior analytics platform that captures 100% of user sessions with session replay, heatmaps, journey analytics, and friction detection. It uses AI-driven insights to identify UX issues and guide fixes, helping teams improve conversion rates and user experience.
Microsoft Clarity
freemiumMicrosoft Clarity offers free heatmaps, session recordings, and AI-driven insights to help you visualize user interactions, identify friction points, and optimize your website or app experience. It includes AI summaries, chat, and brand agents for personalized shopper engagement.
PostHog
freemiumPostHog offers a comprehensive suite of developer and product engineering tools designed to help teams understand user behavior, run experiments, and ship better products. It combines product analytics, session replay, feature flags, error tracking, surveys, and more into a single platform with a generous free tier and usage-based pricing. PostHog emphasizes transparency, technical support, and an open-source foundation, making it ideal for startups to scale to IPO and beyond.
Webtrends Analytics
freemiumWebtrends Analytics offers customizable dashboards and reports tailored for Microsoft 365 and SharePoint environments, enabling organizations to track user adoption, engagement, search effectiveness, and content insights. It supports on-premises and SaaS deployment with flexible data export options.
Dareboost
freemiumDareboost offers website speed testing, synthetic performance monitoring, and detailed web page analysis with over 130 quality checks covering SEO, security, and performance. It provides benchmarking, comparison reports, and API access for integration.
Yellowfin BI
freemiumYellowfin BI provides AI-driven data exploration, natural language querying, automated insights, and collaborative storytelling in a secure environment. It supports embedded analytics with customizable dashboards and real-time alerts for enterprises and software developers.
BigML
freemiumBigML offers a comprehensive machine learning platform that enables users to build, automate, and deploy predictive models through an intuitive web interface and REST API. It supports a wide range of algorithms and provides features for collaboration, automation, and flexible deployment options.
Sisense
freemiumSisense delivers AI-powered embedded analytics with pro-code, low-code, and no-code options, enabling businesses to embed governed AI experiences into their products and workflows securely and at scale.
Teclaz AI Analytics
freemiumTeclaz offers AI-driven analytics that identify visitor behavior, company visits, and buying intent without cookies, delivering actionable insights and funnel visualization to improve conversions and revenue growth for small businesses.
Delve AI
freemiumDelve AI generates AI-powered personas and journey maps by combining first-party and public data sources, enabling segmentation and audience insights for marketing and research. It supports multiple persona types including user, buyer, social, website, competitor, and employee personas.
Coupler.io
freemiumCoupler.io enables users to connect, blend, and automate data flows from over 400 sources into spreadsheets, BI tools, and data warehouses with AI-powered analytics and dashboard templates. It supports secure data storage and integration with AI tools for real-time insights.
3 decisions
How to choose Analytics tools
Some tools cover all of these together; others focus on one job. Tools built for Conversion Funnel Analysis track traffic and goals. Others add session recordings and click maps on top. A third group targets product teams working across the full user journey.
Microsoft Clarity is free with no traffic limits and no paid tier above it. Google Analytics also has a free plan and covers conversion tracking and traffic analysis. Mouseflow and PostHog add maps of where people click and session recordings on top of analytics, both with free starting plans. DataGPT sits at the other end: its entry plan starts at $10,000 for three months, aimed at teams that want to query large datasets in plain language without writing code.
Free plans and what they actually include
Microsoft Clarity is free with no session cap and no paid upgrade path, which makes it the only tool here that costs nothing regardless of how much traffic a site gets. It includes session recordings, maps of where people click, and AI-generated summaries. Google Analytics is also free at its base level and covers conversion tracking, traffic sources, and audience data. PostHog has a free tier with session replay and the ability to turn features on for a subset of users. Mouseflow has a free plan too, but it caps the number of sessions recorded each month, so larger sites will hit that ceiling quickly.
How much technical work is involved
PostHog is built for product engineers. It covers analytics, session replay, error tracking, and switches that turn a feature on for some users, but getting the most from it takes technical setup. It can also run on your own servers. Microsoft Clarity and Google Analytics are easier to start with: add a snippet of code to a site and data begins flowing. DataGPT lets non-technical users ask questions about their data in plain language without writing code. Its entry price is $10,000 for three months. Alteryx starts at $250 per user per month and also requires training for its more advanced features.
What each tool does not publish
Webtrends Analytics, Splunk, medallia, and Dareboost all list custom pricing only and give no figure without a sales call. Splunk and LogicMonitor are built for enterprise IT monitoring. Neither covers session recording or funnel tracking, so the missing price is worth noting before spending time on a demo. Dareboost focuses on page speed and site quality rather than recording sessions or mapping clicks. Tools that show their plans openly include Microsoft Clarity at no cost, PostHog with its free tier, and Mouseflow with plans from $0 upward.
6 questions
Frequently asked questions
Which analytics tools are completely free to use?
Microsoft Clarity is free with no traffic limits and no paid tier above it, covering session recordings, maps of where people click, and AI summaries. Google Analytics has a free plan that handles conversion tracking and traffic analysis. PostHog also starts free, with session replay and feature controls included. Mouseflow has a free plan but limits how many sessions it records each month.
Which tool is good for seeing where visitors give up before they buy?
Google Analytics, Microsoft Clarity, and Mouseflow all cover seeing where visitors give up before they buy. Microsoft Clarity adds session recordings and click maps at no cost. Mouseflow captures every session without sampling, so no visits are missed in the data, though its free plan caps monthly sessions. Google Analytics focuses more on traffic sources and conversion events than on replaying individual visits.
Which tools record what visitors do on screen?
Mouseflow, Microsoft Clarity, and PostHog all record visitor sessions. Microsoft Clarity does this for free with no cap on traffic. Mouseflow records 100% of sessions without sampling but limits recordings on its free plan. PostHog includes session replay on its free tier alongside its product analytics features. All three also include maps of where people click on a page.
Is there an analytics tool that works without coding knowledge?
DataGPT lets you ask questions about your data in plain language, no code required. The catch is cost: its entry plan is $10,000 for three months. For most readers, Microsoft Clarity and Google Analytics are the practical no-code starting points. Both use a short code snippet to set up, and Microsoft Clarity adds AI-generated summaries that explain what the data shows without manual digging.
Which tools suit teams that want to explore data visually?
Google Analytics and DataGPT both cover data visualization. Google Analytics includes customisable dashboards and is free at its base level. DataGPT offers a data navigator interface and proactive alerts when trends change, but starts at $10,000 for three months. This sits outside the session recording and funnel work that most readers come here for, so it may not be the main reason to choose between these tools.
Do any of these tools keep data on your own servers?
PostHog can be run on your own servers so data never leaves your infrastructure. It is open-source, so the code can be inspected. Webtrends Analytics also offers on-premises deployment, keeping data inside your own environment. Its pricing requires a sales call and it is built specifically for Microsoft 365 and SharePoint rather than general website analytics.