19+ Free Analytics Tools
20 of the 41 tools in this category have a free plan. Each offers a free tier beside paid plans.
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Analytics tools with a free plan
Showing 13 to 20 of 20 tools
Dataddo
freemiumDataddo enables secure, governed data movement from ERPs, databases, and SaaS apps to warehouses, AI systems, and business tools. It supports multiple data transport types including ETL, ELT, CDC, and reverse ETL with a unified control plane for cloud and on-premises deployments.
Heap
freemiumHeap automatically collects comprehensive user behavior data across all digital platforms without engineering effort. It combines quantitative analytics with qualitative tools like session replay and heatmaps to uncover hidden opportunities and improve customer experiences.
Smartlook
freemiumSmartlook offers an easy-to-use analytics platform combining session recordings, event tracking, funnels, heatmaps, and behavior flows to help teams understand user behavior and improve product performance across websites and mobile apps.
Fullstory
freemiumFullstory is a behavioral data platform that captures every user interaction across web and mobile, providing AI-powered insights to optimize customer journeys, improve employee workflows, and activate personalized experiences in real time.
Crazy Egg
freemiumCrazy Egg provides website optimization tools including heatmaps, session recordings, A/B testing, surveys, and conversion analytics to help improve user engagement and increase conversions. Trusted by over 449,000 websites, it offers easy setup and unlimited team members and domains.
Mixpanel
freemiumMixpanel provides real-time, AI-assisted analytics for mobile and web products, enabling teams to analyze user behavior, optimize funnels, improve retention, and empower data-driven decisions without SQL bottlenecks.
Hotjar
freemiumHotjar offers heatmaps, session replays, funnels, surveys, and user testing tools to visualize user behavior, collect feedback, and identify website issues. Now part of Contentsquare, it provides a unified platform for digital experience intelligence.
Macky
freemiumMacky is an AI-powered platform designed to transform complex business questions into useful, data-driven insights. It leverages advanced AI to analyze and interpret business data, enabling users to make informed decisions quickly and efficiently. Macky streamlines the process of extracting valuable information from data without requiring technical expertise.
3 decisions
How to choose Analytics tools
Google Analytics costs $0 per month and tracks traffic sources alongside conversion goals. Microsoft Clarity also costs $0 per month and records visitor heatmaps with no traffic limits. If you need standard visitor counts and campaign metrics, pick Google Analytics. If you need to see where users click on your pages without paying fees, pick Microsoft Clarity.
Four main jobs drive the tools in this category. For Conversion Funnel Analysis, look at Google Analytics and Mouseflow. For Product Analytics, check Google Analytics and PostHog. For Session Recording, compare Mouseflow and Microsoft Clarity. For Website Heatmap tracking, review Microsoft Clarity and Mouseflow.
Session recording on high traffic sites
Microsoft Clarity costs $0 per month with no traffic limits and includes session summaries. Mouseflow offers a free plan that caps monthly sessions, with paid tiers starting at $25 per month for Essential and rising to $319 per month for Premium. Mouseflow captures 100 percent of sessions without sampling and adds form analytics. If you run a high-traffic site on zero budget, pick Microsoft Clarity. If you need form analytics and friction detection, pay for Mouseflow.
Product analytics with engineering tools
PostHog provides a free plan at $0 monthly with usage-based billing, combining product analytics with feature flags and error tracking. Google Analytics has a $0 free plan focused on traffic sources and conversion tracking, but it samples large datasets and sells Google Analytics 360 as an annual subscription. If you need feature flags and error tracking alongside user events, pick PostHog. If you only track website conversions and marketing traffic, pick Google Analytics.
Conversion funnel analysis for small sites
Teclaz AI Analytics has a Starter Free plan limited to 1,000 events per month, and a Growth Professional plan at $19.99 per month with company identification. Mouseflow has an Essential plan at $25 per month that visualizes funnels without data sampling. If you want lead generation data to identify visiting companies on a tight budget, pick Teclaz AI Analytics. If you need complete session replays across your conversion funnels, pick Mouseflow.
4 questions
Frequently asked questions
Which analytics tools offer a free plan?
Among the 30 tools listed here, 17 offer a free plan. Google Analytics, Microsoft Clarity, PostHog, BigML, and Mouseflow all include free tiers. Microsoft Clarity is free forever with no traffic limits. PostHog starts at $0 with usage-based billing. Mouseflow provides a free plan with session caps before paid plans start at $25 per month. Pick Microsoft Clarity for unlimited free session tracking, or PostHog for free product analytics.
Which tool is better for cookie-free conversion funnel analysis?
Teclaz AI Analytics is the pick for cookie-free funnel tracking. Its Growth Professional plan costs $19.99 per month and adds company identification for visiting leads. Google Analytics is free at $0 per month, but privacy regulations can limit data collection in certain regions. If you need cookie-free conversion funnels and lead scoring, pick Teclaz AI Analytics. If you need audience insights and traffic source data without monthly software fees, pick Google Analytics.
How do PostHog and Microsoft Clarity compare for session recording?
Microsoft Clarity is the pick for teams wanting unlimited session playback at no charge. It costs $0 per month with no traffic caps and provides AI session summaries. PostHog offers a free plan with usage-based billing, combining session replay with an open-source codebase and error tracking. If you need session replays tied directly to error monitoring and feature flags, pick PostHog. If you need unmetered recording volume without usage bills, pick Microsoft Clarity.
Which paid-only analytics tool works for digital publishers?
Chartbeat is a paid-only tool built for digital publishers and newsrooms, added in 2026. It includes real-time dashboards and headline testing. Other paid-only tools like Grapple start at $500 per month for data warehousing, while DataGPT costs $10,000 for 3 months. If you run a digital newsroom and need headline A/B testing, pick Chartbeat.