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ShortPixel is an image optimization service that compresses and converts images to next-gen formats to improve website speed and reduce
ShortPixel optimizes JPEG, PNG, GIF, and PDF images using lossy, glossy, and lossless compression algorithms. It supports automatic conversion to WebP and AVIF formats, bulk optimization, and integration with WordPress and other platforms to enhance website performance.
Updated Oct 17, 2026
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ShortPixel is an image optimization service that uses advanced compression technology to reduce the image size without affecting the before/after quality, so your pages will load faster.
And to achieve that, we take each image and optimize it multiple times with our proprietary algorithms until we have the perfect, smallest possible image.
ShortPixel takes all the complexity away from you and makes everything simple: with just a few clicks you can convert all your JPG/PNG images to WebP/AVIF and make them available to the right browsers.
ShortPixel technology can easily compress JPGs (including JPEG 2000 and XR), PNGs, GIFs (even animated ones), and PDFs—all without you lifting a finger.
Automatically convert PNG to JPG for smaller file sizes, ideal for large PNG images.
For those who demand the highest quality, such as photographers or e-commerce professionals showcasing product images, we provide Glossy JPEG compression—a specialized algorithm that ensures exceptional quality with optimized file sizes.
Introducing a new level of convenience with ‘Background Mode’—images can now be optimized seamlessly without keeping a browser tab open.
Bulk-optimize your entire Media Library or any gallery effortlessly with just one click.
Whether it’s images in galleries or files added via FTP, all optimization is handled by the Image Optimization Cloud, ensuring your hosting resources stay untouched.
New features include automatic scanning of custom media folders for new images using cron jobs and the ability to skip already optimized images, saving time and avoiding redundant processing.
Introducing Smart Cropping, a new feature that uses AI to generate subject-centered thumbnails, perfect for eCommerce websites.
With advanced exclusion options, you can exclude images based on filename, path, size, or even complex regex. You can optimize any image, including those in NextGEN Gallery and other galleries or sliders.
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