Google has become such a ubiquitous part of our lives that it’s actually become a verb. We no longer say “search for it” when referring to the Internet, we say “google it”.
One of these days we just might replace the word “search” with “google” altogether.
In fact, 77% of average Internet users check Google at least 3 times per day to search for something online.
But until that day, it’s interesting and useful to know: how many people use Google per day?
So let’s find out.
How Google Searches Grew Historically
We became so used to Google, we tend to forget that it wasn’t always around.
Google started its journey in 1998. That would mean it’s “only” 23 years old.
Let’s see how it “grew” over the years.
- In 1998, Google averaged just 10,000 queries per day.
- In his book “The Search”, John Batelle reported that Google had 3 million searches per day in August alone. We can assume that the numbers were similar for other months in 1999 as well.
- According to Google’s Zeitgeist report for 2001, Google saw “more than 150 million queries per day”.
- Before filing for a $2.7B IPO in 2004, Google’s founders Brin and Page claimed 200 million queries each day.
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Google doesn’t give us specific numbers between 2005 and 2008. Instead, it’s stated that Google had “billions of search queries” in the 2005 year-end Zeitgeist. There’s not even that for 2006, 2007 and 2008.
- In an official blog post from 2010, introducing Google Instant , Google said they were “serving more than a billion searches per day” before Instant.
- For 2012, Google said they were doing 100 billion searches per month, which would mean more than 3 billion per day.
Again, Google doesn’t give us much information for 2013, 2014 and only repeats older statistics in 2015.
- In the second quarter of 2021, “Google” was the most popular search query on Google, followed by “Youtube” (88%) and Facebook (85%).
Top 10 Google search queries worldwide during the second quarter of 2021 (index value)
How Many Users Does Google Have?
So how many people use Google?
When we say “Google” we usually mean the search engine.
However, Google as a company has more than 270 products, 7 of which have 1 billion or more users.
And yes, the search engine is definitely one of them.
- Estimations show that today, Google handles nearly 8 billion searches per day or about 95,000 searches per second.
- In the United States alone, Google has close to 270 million visitors.
Most popular multi-platform web properties in the United States in June 2021, based on the number of unique visitors
- Add to this the fact that Google Chrome has a market share of 66.14% among web browsers. Safari comes in a close second with 12.65%.
It’s very hard to get exact numbers from Google, but what we do have is pretty mind-blowing. These statistics are pretty conservative, so by all accounts, we might be talking about even greater numbers.
And Google has no notion of ever slowing down it seems.