Marketing

BigSpy

Ad research and competitor analysis for marketers, ad creators and e-commerce sellers.

Overview

BigSpy brings ad research, competitor tracking, market research and creative inspiration into one ad library. It covers multiple advertising platforms and more than 1 billion ad creatives. With BigSpy, you can study competitors’ creatives, launch times, user responses and target audiences. It is built for marketers, ad creators and e-commerce sellers.

Updated Nov 13, 2026

14 features

Key Features

Updated Ad Library
Daily selections of top-quality ads and trending new ads to inspire your visual design and copywriting creativity.
Niche research
Discover potential niche markets and ideas through social validation and the latest data, helping you stay ahead of market trends.
Ad tracking
Easily track top-performing ads, save time and costs, optimize ad cost, and maximize profits.
Audience analysis
Accurately analyze user preferences by country, time and gender to acquire target users more effectively.
Competitor insights
Personalized Tracking Personalize your monitoring of competitors' most successful advertising strategies and gain valuable insights into their visuals, copy, and promotions.
Creative analysis
Ad Creative and Copy Analysis Accurately analyze audience preferences to help you create the best ad creatives and copy that attract your target users.
Advanced search
With a massive database, you can perform advanced searches using various filters.
Competitor matching
Quickly Identify Similar Competitors Enter keywords, advertiser names, IDs, or URLs to accurately match similar utility apps and obtain comprehensive, multi-dimensional competitor intelligence.
Ad database
Massive Data Support BigSpy has been deeply involved in the advertising industry, accumulating and cataloging over 1 billion pieces of ad intelligence.
Inspiration
No matter your industry, you can find top-quality ad creatives here and gain a wealth of inspiration.
Market insights
Capture New Niche Market Trends Get real-time ad library updates from popular platforms such as Facebook, YouTube, Instagram, TikTok, and Shopify to identify market opportunities ahead of the competition.
Product research
Improve Product Selection Success Use product intelligence from 40 e-commerce sites—including Shopify, Etsy, Amazon, Shopee, and AliExpress—to find winning products and increase sales.
Ad research
Capture New Game Ad Creatives Research mobile game ad creatives from specific regions, solve the challenges of producing "high-converting creatives" and "viral assets," and quickly reach large numbers of new players.
Trend insights
Stay Ahead of Global Game Trends Use hundreds of millions of game advertising cases to quickly understand global market trends, optimize your campaign strategy, and gain an edge in overseas markets.

Pros and cons

Pros

A free account lets you discover BigSpy.
Scale supports a team of 5, with 1 owner, 4 members and individual quotas.

Cons

Starter covers research on Facebook and Instagram and includes 1 seat.
Growth includes 1 seat.
Scale gives each team member an individual quota.

As of November 2026

Pricing

Freemium. Paid plans start at $69 per month.

Free
$0
Starter
$69
per month
Growth
$159
per month
Scale
$399
per month
Ultimate
$499
per month

You?

Be the first to rate BigSpy

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See BigSpy at work before you try it.

Watch on YouTube

4 questions

FAQs

Is BigSpy free?

Yes. BigSpy offers a free account for discovering the service.

What does BigSpy do?

BigSpy is an ad research tool and ad library. It covers multiple advertising platforms, competitor tracking, market research and creative inspiration.

Who is BigSpy for?

BigSpy is designed for marketers, ad creators and e-commerce sellers who want market-trend insights and help optimizing ad creatives.

What competitor data can I research with BigSpy?

You can examine competitors’ ad creatives, launch times, user responses, target audiences and other advertising data.

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No reviews yet

Community reviews

Sort:Write a review

No written reviews yet. Be the first to share your experience.

Tried this tool? Share your experience.

Write a review

14 features

Key Features

Updated Ad Library
Daily selections of top-quality ads and trending new ads to inspire your visual design and copywriting creativity.
Niche research
Discover potential niche markets and ideas through social validation and the latest data, helping you stay ahead of market trends.
Ad tracking
Easily track top-performing ads, save time and costs, optimize ad cost, and maximize profits.
Audience analysis
Accurately analyze user preferences by country, time and gender to acquire target users more effectively.
Competitor insights
Personalized Tracking Personalize your monitoring of competitors' most successful advertising strategies and gain valuable insights into their visuals, copy, and promotions.
Creative analysis
Ad Creative and Copy Analysis Accurately analyze audience preferences to help you create the best ad creatives and copy that attract your target users.
Advanced search
With a massive database, you can perform advanced searches using various filters.
Competitor matching
Quickly Identify Similar Competitors Enter keywords, advertiser names, IDs, or URLs to accurately match similar utility apps and obtain comprehensive, multi-dimensional competitor intelligence.
Ad database
Massive Data Support BigSpy has been deeply involved in the advertising industry, accumulating and cataloging over 1 billion pieces of ad intelligence.
Inspiration
No matter your industry, you can find top-quality ad creatives here and gain a wealth of inspiration.
Market insights
Capture New Niche Market Trends Get real-time ad library updates from popular platforms such as Facebook, YouTube, Instagram, TikTok, and Shopify to identify market opportunities ahead of the competition.
Product research
Improve Product Selection Success Use product intelligence from 40 e-commerce sites—including Shopify, Etsy, Amazon, Shopee, and AliExpress—to find winning products and increase sales.
Ad research
Capture New Game Ad Creatives Research mobile game ad creatives from specific regions, solve the challenges of producing "high-converting creatives" and "viral assets," and quickly reach large numbers of new players.
Trend insights
Stay Ahead of Global Game Trends Use hundreds of millions of game advertising cases to quickly understand global market trends, optimize your campaign strategy, and gain an edge in overseas markets.

Pros and cons

Pros

A free account lets you discover BigSpy.
Scale supports a team of 5, with 1 owner, 4 members and individual quotas.

Cons

Starter covers research on Facebook and Instagram and includes 1 seat.
Growth includes 1 seat.
Scale gives each team member an individual quota.

As of November 2026

Pricing

Freemium. Paid plans start at $69 per month.

Free
$0
Starter
$69
per month
Growth
$159
per month
Scale
$399
per month
Ultimate
$499
per month

You?

Be the first to rate BigSpy

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See BigSpy at work before you try it.

Watch on YouTube

4 questions

FAQs

Is BigSpy free?

Yes. BigSpy offers a free account for discovering the service.

What does BigSpy do?

BigSpy is an ad research tool and ad library. It covers multiple advertising platforms, competitor tracking, market research and creative inspiration.

Who is BigSpy for?

BigSpy is designed for marketers, ad creators and e-commerce sellers who want market-trend insights and help optimizing ad creatives.

What competitor data can I research with BigSpy?

You can examine competitors’ ad creatives, launch times, user responses, target audiences and other advertising data.

BigSpy

Overview

Key Features

Updated Ad Library

Niche research

Ad tracking

Audience analysis

Competitor insights

Creative analysis

Advanced search

Competitor matching

Ad database

Inspiration

Market insights

Product research

Ad research

Trend insights

Pros and cons

Pros

Cons

Pricing

BigSpy pricing plans

Free

Starter

Growth

Scale

Ultimate

Be the first to rate BigSpy

Featured Video

FAQs

Is BigSpy free?

What does BigSpy do?

Who is BigSpy for?

What competitor data can I research with BigSpy?

Key Features

Updated Ad Library

Niche research

Ad tracking

Audience analysis

Competitor insights

Creative analysis

Advanced search

Competitor matching

Ad database

Inspiration

Market insights

Product research

Ad research

Trend insights

Pros and cons

Pros

Cons

Pricing

BigSpy pricing plans

Free

Starter

Growth

Scale

Ultimate

Be the first to rate BigSpy

Featured Video

FAQs

Is BigSpy free?

What does BigSpy do?

Who is BigSpy for?

What competitor data can I research with BigSpy?

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More in Marketing