
Behavioral data and AI-driven insights to build better digital experiences.
Fullstory is a behavioral data platform that captures every user interaction across web and mobile, providing AI-powered insights to optimize customer journeys, improve employee workflows, and activate personalized experiences in real time.
Last updated: Mar 31, 2026
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Automatically captures every user interaction across web and mobile platforms without manual tagging, ensuring complete and trustworthy behavioral data.
AI-powered analysis that turns behavioral data into clear, reliable answers highlighting user frustration, hesitation, and opportunities for improvement.
Visualize user sessions with replay, click maps, scroll maps, and conversion maps to identify friction points and optimize user journeys.
Deploy in-app product tours, checklists, smart tips, banners, and contextual surveys to guide users, collect feedback, and improve adoption.
Optimize employee workflows and internal tool usage with session replay, workflow mapping, and IT support modules to improve productivity.
Integrate behavioral data with your tech stack and activate personalized experiences in real time using no-code setup and custom integrations.
Deliver pre-formatted behavioral data optimized for data warehouses and BI tools to enable deeper analysis and a 360° customer view.
Privacy-first data capture with sensitive data exclusion, masking, and compliance support for GDPR and CCPA regulations.
| Plan | Price | Highlights |
|---|---|---|
| Fullstory Free | Free | 30,000 monthly sessions
|
| Business Plan | Contact Sales | Deep product analytics
|
| Advanced Plan | Contact Sales | Trend discovery
|
| Enterprise Plan | Contact Sales | Predictive modeling
|
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Help others decide, your insights matter
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