Analytics

Fullstory

Behavioral data and AI-driven insights to build better digital experiences.

Overview

Fullstory is a behavioral data platform that captures every user interaction across web and mobile, providing AI-powered insights to optimize customer journeys, improve employee workflows, and activate personalized experiences in real time.

Updated Oct 17, 2026

8 things

What Fullstory has

For developers

Programmatic access to the product's data and features for developers.
A Model Context Protocol server that lets AI tools connect to and act on your data. One of 24 Analytics tools with MCP server.

Support

Real people you can contact when you need help with the tool. One of 30 Analytics tools with human support.
Expert services that help organizations plan, implement, or improve their work processes. One of 15 Analytics tools with professional services.

Learning

A structured learning program with courses, badges, and certifications to build skills with the tool. One of 6 Analytics tools with academy.
Earn official badges and certifications to validate your knowledge of the tool. One of 7 Analytics tools with certification program.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool. One of 34 Analytics tools with public demo.

Extras

An online space where users can connect, share tips, and help each other. One of 16 Analytics tools with community.

2 features

Key Features

AI agents
Agents detect friction, flag anomalies, and execute fixes, before you even need to ask.
Autocapture
Fullcapture delivers a complete, privacy-first record of every interaction, so teams can move faster, make smarter decisions, and build AI on a foundation they can trust.

Pros and cons

Pros

Comprehensive behavioral data capture with no manual tagging needed.
AI-driven insights reduce time spent on data analysis and increase decision speed.
Supports both customer experience and employee workflow optimization.
In-app guidance tools connect insights directly to user action and feedback.
Strong privacy and compliance features ensure data security and user trust.

Cons

Pricing details beyond the free plan require contacting sales, limiting upfront transparency.
Guides and Surveys currently support only web applications, with mobile support planned.
Advanced features and add-ons may increase complexity for smaller teams.
Some integrations and customizations may require technical expertise.
No explicit self-service pricing tiers publicly available for all plans.

As of October 2026

Pricing

Business
Custom
on request
Advanced
Custom
on request
Enterprise
Custom
on request

You?

Be the first to rate Fullstory

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Fullstory at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

No reviews yet

Community reviews

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Community reviews

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No written reviews yet. Be the first to share your experience.

Tried this tool? Share your experience.

Write a review

8 things

What Fullstory has

For developers

Programmatic access to the product's data and features for developers.
A Model Context Protocol server that lets AI tools connect to and act on your data. One of 24 Analytics tools with MCP server.

Support

Real people you can contact when you need help with the tool. One of 30 Analytics tools with human support.
Expert services that help organizations plan, implement, or improve their work processes. One of 15 Analytics tools with professional services.

Learning

A structured learning program with courses, badges, and certifications to build skills with the tool. One of 6 Analytics tools with academy.
Earn official badges and certifications to validate your knowledge of the tool. One of 7 Analytics tools with certification program.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool. One of 34 Analytics tools with public demo.

Extras

An online space where users can connect, share tips, and help each other. One of 16 Analytics tools with community.

2 features

Key Features

AI agents
Agents detect friction, flag anomalies, and execute fixes, before you even need to ask.
Autocapture
Fullcapture delivers a complete, privacy-first record of every interaction, so teams can move faster, make smarter decisions, and build AI on a foundation they can trust.

Pros and cons

Pros

Comprehensive behavioral data capture with no manual tagging needed.
AI-driven insights reduce time spent on data analysis and increase decision speed.
Supports both customer experience and employee workflow optimization.
In-app guidance tools connect insights directly to user action and feedback.
Strong privacy and compliance features ensure data security and user trust.

Cons

Pricing details beyond the free plan require contacting sales, limiting upfront transparency.
Guides and Surveys currently support only web applications, with mobile support planned.
Advanced features and add-ons may increase complexity for smaller teams.
Some integrations and customizations may require technical expertise.
No explicit self-service pricing tiers publicly available for all plans.

As of October 2026

Pricing

Business
Custom
on request
Advanced
Custom
on request
Enterprise
Custom
on request

You?

Be the first to rate Fullstory

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Fullstory at work before you try it.

Watch on YouTube

0 questions

Fullstory

Overview

What Fullstory has

For developers

Support

Learning

Pricing

Extras

Key Features

AI agents

Autocapture

Pros and cons

Pros

Cons

Pricing

Fullstory pricing plans

Business

Advanced

Enterprise

Be the first to rate Fullstory

Featured Video

Frequently Asked Questions

What Fullstory has

For developers

Support

Learning

Pricing

Extras

Key Features

AI agents

Autocapture

Pros and cons

Pros

Cons

Pricing

Fullstory pricing plans

Business

Advanced

Enterprise

Be the first to rate Fullstory

Featured Video

Frequently Asked Questions

More in Analytics

More in Analytics