100+ Video Marketing Statistics, Facts and Trends 2025

In this article, we researched and gathered 100+ breathtaking video marketing stats, facts, and trends to shed more light on it for you.

General (Shocking) Video Marketing Statistics & Facts

Online videos have become an essential part of our daily lives. Globally, 91.8% of internet users watch online videos at least once a month. More than 4.5 billion internet users globally prefer consuming online videos and entertainment content.

It’s no surprise that short videos dominate, with 56% of all produced videos lasting under two minutes. In the US, 87% of internet users watch online videos and 69% of respondents prefer to watch short videos.

Marketers also use different strategies to share their content effectively. According to Lemonlight, marketers distribute video content across a variety of platforms:

• 62.8% use social media
• 56.6% publish videos on their company website
• 49.5% use YouTube
• and 49.1% use all of these platforms combined.

At the same time, 54.4% of internet users rely on the internet to watch videos, TV shows, and movies, proving that video content is now the heart of online entertainment. 39.5% of internet users watch how-to, tutorials, or educational videos each week.

Streaming services are also reshaping how we watch TV. By late 2023, nearly 44.2% of all TV viewing worldwide was spent on streaming platforms instead of traditional television.

YouTube Video Statistics

• As of April 2024, YouTube ranked among the world’s most popular social media platforms with 2.504 billion monthly active users.
• As of July 2024, India led the global YouTube audience with approximately 476 million users. After India, the United States is #2 in total number of YouTube users, while Brazil takes the #3 spot.

• Based on data from Semrush, YouTube has more than 72 billion monthly visits.
• According to Similarweb, YouTube ranks as the world’s second most popular website by traffic share. On average, users view 10.91 pages per visit and spend about 20 minutes and 19 seconds on the platform during each session.
• According to a survey conducted in July 2024, 94% of the UAE’s digital population used YouTube, marking the highest usage rate globally.
• In the United States, 85% of adults reported using the platform at least occasionally, underscoring its widespread appeal.
• Financially, YouTube’s app generated substantial revenue, earning approximately $28 million in the U.S. and $19 million in Japan in January 2024 alone.
• Additionally, the platform has made strides in its subscription services, amassing about 100 million paid subscribers for YouTube Music and Premium by February 2024.
• YouTube Shorts attracted over 70 billion daily views as of October 2023. On the long-form side, “Baby Shark Dance” maintains its status as the most-watched video, boasting nearly 15.5 billion views on YouTube.
• Mr. Beast (Jimmy Donaldson) is the highest-earning YouTuber globally, with an estimated income of $82 million (2023). His YouTube channel MrBeast is the most popular with 339 million subscribers.

Top 10 Most Popular YouTube Channels (2023)

• According to Sandvine’s 2024 Global Internet Phenomena Report, YouTube leads the video category, with 35% of users on fixed and 23% on mobile platforms.

Top Video Apps by User Volume: Fixed vs. Mobile Usage Patterns (2024)

Here’s a bit more insight into YouTube’s incredible scale and engagement:

• As of June 2022, over 500 hours of video were uploaded to YouTube each minute.
• In 2024, global users spent about 29 hours per month on the YouTube mobile app.
• In 2023, children and teens in the United States spent an average of 84 minutes per day on the YouTube mobile app.
• YouTube Shorts lead in engagement with a ratio of 5.91.
• The best time to upload a YouTube Shorts is 1 a.m., with an average of 3,184.63 views per video.
• Sunday is the best day to post, averaging 676.48 views per YouTube Shorts.

YouTube Ad Stats

• In Q1 2024, YouTube’s global ad revenue soared to $8.1 billion, a 21% increase from Q1 2023.
• With a potential reach of 2.53 billion users, YouTube ads now connect with 30.9% of the world’s population and 45.8% of all internet users.
• Among adults aged 18+, ad reach is 54% male and 46% female.
• India has the largest YouTube advertising audience, with a total reach of 491 million. The United States is second with 253 million, and Brazil is third with 144 million YouTube advertising audience.

YouTube Ad Reach Ranking (As of October 2024)

Facebook Video Statistics

Facebook is the 2nd most popular platform among video marketers. Video posts account for 18.8% of total page posts on Facebook. The best time to post Facebook Reels is midnight, similar to Instagram, with an average of 12,349 views.

Number of Reel Views on Facebook by Publishing Time (2024)

Here’s a snapshot of Facebook Reels and video post performance:

• Saturday is the day when Facebook Reels receive the highest average number of views. 
• The average engagement rate for Facebook video posts is 0.06% of total page fans.
• For total page followers, Reel posts have an average engagement rate of  0.35%, compared to 0.33% for video posts.
• When measured by post reach, Reel posts achieve an engagement rate of 8.65%, while video posts see 3.45%.

In 2024, Metricool analyzed 6.6 million Facebook posts and found that the average weekly posting frequency of accounts with more than 50,000 followers for Facebook Reels is 1.7 posts per week.

Weekly Reels Posting Frequency on Facebook (2024)

Mobile Video Marketing Stats & Facts

Mobile is becoming a big part of how we watch videos every day. These trends show just how important it is in shaping video consumption and driving growth:

• In 2023, over-the-top video apps generated around 3.1 billion downloads, making them one of the top app categories. 
• With the number of mobile users worldwide projected to reach 7.49 billion by 2025, the number of users for video apps is expected to increase significantly, driving further growth in the industry.
• Nearly 70% of the U.S. digital video audience watches videos on smartphones, and 79% of respondents aged 18 to 34 watch online video content on their smartphones weekly. 
• In the second half of 2022, mobile accounted for around 12% of all digital video ad views, highlighting its growing dominance in the digital advertising landscape. 
• According to an eMarketer forecast, 63.5% of global internet users are expected to watch videos on smartphones in 2025, underscoring the growing importance of mobile video consumption.
• Mobile video ad spending has surpassed desktop video ad spending in the United States and is projected to reach approximately $106 billion by 2027.

Video Marketing and Video Advertising Statistics for Marketers

89% of businesses use video as a marketing tool, according to research conducted by Wyzowl in late 2024. The company surveyed 205 marketing professionals and online consumers.

Furthermore, 95% of video marketers consider video essential to their overall strategy, emphasizing its integral role in modern marketing. 

Popular use cases for video marketing include:

• 73% of explainer videos
• 69% of social media videos 
• 60% of testimonial videos
• 53% of presentation videos
• 48% of product demo videos

Popular Singular Use Case for Video Marketing in 2025

According to HubSpot State of Marketing Report, 60% of video marketers prioritize engagement rate as their top KPI, showing the importance of interaction over mere view counts, 

When it comes to content types, live-action videos remain a favorite, with 54% of video marketers primarily producing them. Interestingly, 55% of marketers handle video production in-house, showcasing a shift towards internal capabilities. The short-form video has emerged as a key investment trend, identified by 56% of marketers as their top priority.

73% of people consider videos between 30 seconds and 2 minutes to be the most effective. The impact of video on business is as follows:

• 99% of video marketers say video improves user understanding.
• 96% report increased brand awareness.
• 84% say video has directly increased sales.
• 88% find video effective for lead generation.
• 82% say video has helped increase web traffic.

AI tools are becoming a game-changer, with 51% of video marketers using them for creating or editing marketing videos.

Despite this, 93% of marketers report a good ROI from video marketing, with 66%  measuring ROI through engagement metrics such as likes, shares, and reposts.

When evaluating platforms, marketers rank YouTube (70%) as the top choice for sharing videos, followed by Instagram (60%) and TikTok (35%). Meanwhile, video ads are a growing focus, with 36% of marketers investing in them and 53% of marketers dedicating a third or less of their budget to video content.

Video content also has a strong impact on consumer behavior:

• 98% of consumers watch explainer videos to learn about products.
• 81% purchase or download an app after watching a video.
• 91% of consumers say video quality impacts trust in a brand.
• 78% prefer short videos for learning about products.

Finally, video improves visitor engagement, with 84% of marketers reporting longer website visits, while also reducing support queries for 62% of businesses.

Future of Video Marketing

In 2025, users are expected to spend about 60.1% of their time on social platforms consuming video content.

Video’s Share of Daily Social Network Time Among US Adults (2019-2025)

• The video advertising market is projected to reach $205.1 billion in ad spending by 2025, and $712.6 billion by 2031.
• By 2028, mobile platforms are expected to generate $193.4 billion of the total ad spending in the video advertising market.
• The United States is anticipated to generate the highest revenue in 2025, with a market volume of $91.95 billion. By the same year, average ad spending per internet user in the video advertising market is expected to reach $35.80.
• Short-form videos will see significant investment, with ad spending in this segment projected to hit $111 billion by 2025. 
• Additionally, the average U.S. internet user is expected to spend 4 hours per day watching videos in 2025.

Daily TV vs. Digital Video Viewing Time in the US (2021-2025)

Video Engagement Statistics & Additional Facts On Video Marketing

You’ve probably noticed how AI is changing the game in marketing, especially when it comes to creating and editing videos. It makes things faster and more personal, which is why video marketing is getting so much better.

Here are key statistics showcasing AI’s impact on the industry:

• 51% of video marketers use AI tools to create or edit marketing videos.
• As of April 2023, over a fifth of American content creators used AI to edit content and generate videos and images.
• Videos should not exceed 60 seconds, according to around 83% of marketers.
• Marketers use AI in video marketing primarily for interactive content (38,5%) and automated editing tools (38,5%).

Based on a report from Synthesia, you can discover the latest trends and insights into the role of AI in video production, as shared by users of the platform. The data highlights how AI is transforming video production processes, with the following tasks being replaced by AI:

• 68.6% of voiceover actors
• 65.1% of self-recording
• 29.1% of video production companies
• and 25.6% of other production processes.

As video marketing evolves, new formats like 360° videos and 3D model animation are driving engagement and conversion rates:

• 360° video has been incorporated into marketing strategies by 14% of video marketing professionals.
• Compared to other video formats, 98% find 360° video more engaging.
• In the US, 90% of people believe 360° content surpasses traditional formats.
• By 2026, 3D model animation is expected to increase by more than 50%.

When it comes to video distribution, businesses are strategically leveraging platforms like LinkedIn and their own websites to maximize engagement and conversion rates.

• LinkedIn is the top social channel for sharing videos, and it is selected by 43% of businesses.
• 41% of businesses include annotation links, CTAs, and email capture forms in their videos to boost conversion rates.
• 67% of businesses consider their website the best place to distribute videos, while 49% favor email blasts as a key channel.

Now, after you know all these video marketing facts and all those stats on video marketing, are you still asking yourself whether using video marketing is a good idea for your business? 😉