Content Marketing Statistics 2026

81%

of surveyed bloggers reported at least some marketing results·Siteefy analysis · 2025 survey data
Siteefy's analysis of 2025 blogger survey data shows that 81% reported at least some marketing result from blogging. Below, we explain what that includes and present current benchmarks for strategy, production, video, investment, and consumption.
See the current data

At a glance

Key content marketing numbers

6 benchmarks

Does Content Marketing Still Work?

Most surveyed bloggers reported some value, but the result is not a universal ROI rate.

Surveyed bloggers reporting at least some marketing results

81%

Orbit Media | Responses gathered Aug. 2025

Reported outcomes

Most surveyed bloggers saw at least some marketing results

The headline combines strong and some results. The distribution keeps every response category visible.

Siteefy research

Content marketing can produce useful results, but there is no single success rate for every company, channel, or goal. The clearest current benchmark comes from people who publish blog content.

  • 81% of surveyed bloggers said their blogs delivered at least some marketing results in 2025. This combines 21% who reported strong results and 60% who reported some results.
  • 11% called their results disappointing, while 8% did not know how their blogs were performing.
  • Orbit Media surveyed 808 individual bloggers. The sample leaned toward U.S.-based B2B marketers and people connected to its marketing network.

What the 81% figure means

The survey left the word “results” open because bloggers pursue different goals, such as traffic, leads, brand awareness, or email growth. The figure shows that most respondents saw some value from blogging. It does not prove a specific return on investment, and it should not be applied to all businesses.

How Common Are Content Strategy and AI?

Strategy and AI use are widespread in the B2B sample. Adoption alone does not prove effectiveness.

Surveyed B2B marketers with a content strategy

97%

CMI | Oct. 8, 2025 report

Operating model

Strategy and AI use are both widespread among surveyed B2B marketers

The measures describe reported practices. They do not show whether the strategy is effective or the AI use is advanced.

Siteefy research

Formal content planning and AI tools are now common among the B2B marketers surveyed by Content Marketing Institute and MarketingProfs.

  • 97% of surveyed B2B marketers said they had a content strategy.
  • 95% said their organizations used AI-powered marketing applications.
  • The survey covered 1,015 B2B marketers, mostly in North America, between June 24 and August 14, 2025.

What these numbers do not prove

Having a strategy does not mean the strategy is effective. Using an AI application also does not mean that AI creates every piece of content. These figures measure adoption, not quality, output, or return on investment.

How Long Does a Blog Post Take to Create?

Current averages describe how respondents work, not how long every article should be.

Average words in a blog post

1,333

Orbit Media | Responses gathered Aug. 2025

Production workload

The average blog post is a long-form production job

Length and production time are separate averages from surveyed bloggers, not a required formula for a successful post.

Siteefy research

Blog production still requires meaningful time even as AI becomes part of the workflow.

  • The average article reported in Orbit Media's 2025 survey was 1,333 words.
  • Respondents spent an average of 3 hours 25 minutes creating a typical article.
  • Both figures are self-reported averages from the same 808 bloggers. They are not measured production logs.

How to use the averages

These numbers describe what respondents did, not what every article should do. A short product update and a detailed research report have different needs. Length and production time should follow the reader's question and the evidence needed to answer it.

Where Are B2B Marketers Investing?

Owned media attracts planned investment, while video is already widely used by senior B2B marketers.

Senior B2B marketers using video in their programs

78%

LinkedIn | Jul. 22, 2025 report

Investment and formats

Owned media and video capture different parts of the content plan

One figure tracks expected investment direction. The other tracks video use among senior B2B marketing leaders.

Siteefy research

Owned content and video remain important, but the two strongest current figures answer different questions and come from different surveys.

  • 32% of B2B marketers included owned media among their top three areas for increased investment in 2026. The survey defined owned media as content assets, websites, blogs, and email.
  • 78% of senior B2B marketers used video in their marketing programs in LinkedIn's 2025 benchmark.
  • The investment figure measures plans, not completed spending. The video figure measures use, not the share of budget or revenue produced by video.

Why the populations matter

The owned-media figure came from 1,015 B2B marketers, mostly in North America. The video figure came from 1,500 senior B2B marketers across six countries. They are useful side by side, but they should not be combined into one rate.

How Do B2B Buyers Consume Gated Content?

Platform behavior shows that a content registration is an interest signal, not an immediate buying decision.

Average delay before requested B2B content was opened

47.7 hours

NetLine | Apr. 7, 2026 report

Audience demand

Content demand has volume, timing, and topic signals

NetLine reports first-party activity on its network. These figures do not represent all B2B content consumption.

Siteefy research

NetLine's platform data shows what happened after professionals registered for gated B2B content. This is behavioral data from a content-syndication network, not a survey of all online readers.

  • NetLine recorded 7.2 million content registrations in 2025.
  • The average gap between a registration and opening the requested content was 47.7 hours.
  • AI-related content represented 21.1% of demand on the network.

What this means for marketers

A registration is an interest signal, not proof that someone is ready to buy. The 7.2 million total counts registrations rather than unique people, and the 47.7-hour delay suggests that immediate sales follow-up may arrive before a person has opened the asset.

Sources

4 original sources

SectionData originSourceDateScope note
01Blogger results and productionOriginal sourceOrbit Media: 2025 Blogger SurveyResponses gathered Aug. 2025Surveyed bloggers reported their marketing results, average post length, and average production time. The measures describe respondents, not every content marketer.
02Strategy, AI, and owned mediaOriginal sourceContent Marketing Institute: B2B Content and Marketing Trends 2026Oct. 8, 2025 reportB2B marketer research. Strategy, AI application use, and planned owned-media investment are separate questions and should not be combined.
03Video useOriginal sourceLinkedIn: 2025 B2B Marketing BenchmarkJul. 22, 2025 reportSurveyed senior B2B marketing leaders. The figure measures whether respondents use video, not video's share of all published content.
04Content consumptionOriginal sourceNetLine: 2026 State of B2B Content Consumption and DemandApr. 7, 2026 reportFirst-party registration and consumption activity across NetLine's network. It is network data, not a count of all internet content activity.

Methodology

5 checks, manually reviewed

01 - What we count

This page covers reported content results, documented strategy and AI use, production effort, investment, formats, and content consumption. Each number keeps the definition used by its source.

02 - Where numbers come from

We use original research from Orbit Media, Content Marketing Institute, LinkedIn, and NetLine. The Sources appendix links directly to each report and explains its population.

03 - How numbers are maintained

A person checks each original source and updates a figure only after confirming that its meaning and scope still match. This page does not claim to update itself.

04 - How we compare figures

Different populations and definitions stay separate. Blogger results, B2B marketer practices, platform registrations, and content-demand signals are not combined into one market-wide percentage.

05 - What we removed

We reviewed the older article and removed claims that were stale, unsupported, or no longer traceable to a reliable original source. Historical numbers remain only when their date and context are still useful.