What ActiveTrail has

For developers

Programmatic access to the product's data and features for developers.
Automatic messages the product sends to another app when something happens.

For teams

Shared workspaces where multiple users can collaborate on the same content.

Support

Faster answers from the support team than customers get as standard.
A dedicated expert who helps your team get the most out of the product.
Get help from the support team by writing to them via email.
Real people you can contact when you need help with the tool.
Get help from the support team through a real-time chat window.
Help moving your existing content and data into the tool from another platform.
Get help from the support team by calling them directly on the phone.

Pricing

Try the paid product for a limited time before committing to a subscription.

Extras

Pre-built starting points you can edit to fit your own needs.

Integrations

Zapier
WordPress
Google Analytics
PayPal
Salesforce
WhatsApp
Facebook

Key Features

Customer journeys

Create automated, engaging customer journeys with email marketing and marketing automation. Send effective messages across all channels: email, SMS, WhatsApp, and push notifications.

Email campaigns

Easily create professional-looking campaigns with the world’s most advanced email editor. Acquire new customers and build relationships that boost open rates, click-through rates, and sales!

WhatsApp conversations

WhatsApp is the most personal of channels. Create engaging conversations with your customers and benefit from unparalleled customer engagement through an untapped new resource.

Push notifications

Strengthen your connections with personalized push notifications on mobile and re-engage inactive customers or those who need a little extra nudge.

E-commerce data

Connect data from all offline and online data-sources into a single data lake to create smart, immersive, and data-driven customer journeys that sell more!

Pros

Supports multiple marketing channels including email, SMS, WhatsApp, and push notifications.
Offers advanced automation features with visual workflows and behavioral triggers.
Integrates data from various sources for personalized and data-driven campaigns.
Includes tools for creating landing pages and lead capture forms.
Provides detailed analytics and reporting for campaign optimization.

Cons

Pricing details and plans are not clearly published on the website.
No explicit mention of a free plan, only a free trial is indicated.
Limited information about customer support and onboarding resources.
Website content lacks detailed technical documentation or developer API information.
Some features like WhatsApp marketing may require additional setup or compliance.