Social Media

Metricool

Metricool is a social media management tool for planning, analyzing, and managing content across multiple social networks.

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Overview

Metricool enables users to plan, schedule, analyze, and report on social media content and ads from a unified dashboard. It supports multiple brands and networks, offers AI-assisted content creation, automated reporting, and team collaboration features.

Updated Oct 17, 2026

14 things

What Metricool has

Apps

iOS (store page, opens in a new tab)
Android (store page, opens in a new tab)
Browser extension

For developers

Programmatic access to the product's data and features for developers.
A Model Context Protocol server that lets AI tools connect to and act on your data. One of 9 Social Media tools with MCP server.

For teams

Shared workspaces where multiple users can collaborate on the same content. One of 11 Social Media tools with team accounts.

Support

A dedicated expert who helps your team get the most out of the product.
Get help from the support team by writing to them via email. One of 15 Social Media tools with email support.
Real people you can contact when you need help with the tool. One of 16 Social Media tools with human support.
Get help from the support team through a real-time chat window.

Learning

A structured learning program with courses, badges, and certifications to build skills with the tool.
Earn official badges and certifications to validate your knowledge of the tool.

Extras

Pre-built starting points you can edit to fit your own needs. One of 9 Social Media tools with templates.
Offer the product to your clients under your own brand. One of 6 Social Media tools with white-label.

5 features

Key Features

Content calendar
Drag and drop content into the calendar , preview how it’ll look on each platform, and simplify workflow to reach more people without the stress .
Saved replies
Reports generate themselves , saved replies go out with one click, and recurring posts are handled with templates.
Automated DMs
Once someone shows interest, Flows handles the DM automation on your social media and takes them where you want them to go: your catalog, your sign-up page, or a chat in your DMs.
Ads manager
Manage your Google, Facebook, and TikTok Ads from one single dashboard. Create, analyze, and fine-tune your campaigns without jumping between platforms.
Approval workflows
Assign roles and use the approval system with clients.

Pros and cons

Pros

Supports multiple social networks and brands from one dashboard.
Includes AI-powered content assistance and automated reporting.
Offers team collaboration features with role and approval management.
Integrates ad campaign management for Google, Facebook, and TikTok.
Provides customizable reporting and Looker Studio integration.

Cons

Free plan limits to one brand and 20 scheduled posts per month.
LinkedIn and Twitter/X support is limited or requires higher-tier plans.
Some advanced features like API access and custom AI credits require the highest tier.
No explicit mention of direct content creation or editing tools beyond AI assistance.
Pricing can be complex with multiple tiers and add-ons.

As of October 2026

Pricing

Free
Free

You?

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Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Metricool at work before you try it.

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0 questions

Frequently Asked Questions

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14 things

What Metricool has

Apps

iOS (store page, opens in a new tab)
Android (store page, opens in a new tab)
Browser extension

For developers

Programmatic access to the product's data and features for developers.
A Model Context Protocol server that lets AI tools connect to and act on your data. One of 9 Social Media tools with MCP server.

For teams

Shared workspaces where multiple users can collaborate on the same content. One of 11 Social Media tools with team accounts.

Support

A dedicated expert who helps your team get the most out of the product.
Get help from the support team by writing to them via email. One of 15 Social Media tools with email support.
Real people you can contact when you need help with the tool. One of 16 Social Media tools with human support.
Get help from the support team through a real-time chat window.

Learning

A structured learning program with courses, badges, and certifications to build skills with the tool.
Earn official badges and certifications to validate your knowledge of the tool.

Extras

Pre-built starting points you can edit to fit your own needs. One of 9 Social Media tools with templates.
Offer the product to your clients under your own brand. One of 6 Social Media tools with white-label.

5 features

Key Features

Content calendar
Drag and drop content into the calendar , preview how it’ll look on each platform, and simplify workflow to reach more people without the stress .
Saved replies
Reports generate themselves , saved replies go out with one click, and recurring posts are handled with templates.
Automated DMs
Once someone shows interest, Flows handles the DM automation on your social media and takes them where you want them to go: your catalog, your sign-up page, or a chat in your DMs.
Ads manager
Manage your Google, Facebook, and TikTok Ads from one single dashboard. Create, analyze, and fine-tune your campaigns without jumping between platforms.
Approval workflows
Assign roles and use the approval system with clients.

Pros and cons

Pros

Supports multiple social networks and brands from one dashboard.
Includes AI-powered content assistance and automated reporting.
Offers team collaboration features with role and approval management.
Integrates ad campaign management for Google, Facebook, and TikTok.
Provides customizable reporting and Looker Studio integration.

Cons

Free plan limits to one brand and 20 scheduled posts per month.
LinkedIn and Twitter/X support is limited or requires higher-tier plans.
Some advanced features like API access and custom AI credits require the highest tier.
No explicit mention of direct content creation or editing tools beyond AI assistance.
Pricing can be complex with multiple tiers and add-ons.

As of October 2026

Pricing

Free
Free

You?

Be the first to rate Metricool

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Metricool at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

Promoted

BlackArgus Focus

Scam Protection for Content Creators

Metricool

Overview

What Metricool has

Apps

For developers

For teams

Support

Learning

Extras

Key Features

Content calendar

Saved replies

Automated DMs

Ads manager

Approval workflows

Pros and cons

Pros

Cons

Pricing

Metricool pricing plans

Free

Be the first to rate Metricool

Featured Video

Frequently Asked Questions

What Metricool has

Apps

For developers

For teams

Support

Learning

Extras

Key Features

Content calendar

Saved replies

Automated DMs

Ads manager

Approval workflows

Pros and cons

Pros

Cons

Pricing

Metricool pricing plans

Free

Be the first to rate Metricool

Featured Video

Frequently Asked Questions

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More in Social Media