Website statistics are key to understanding user frustrations and business trends, so you can get top results for your own site.
Here we’ve compiled the most intriguing website statistics that involve how users and businesses interact with web pages today – with great hints for boosting your own!
Key Website Statistics
To get started, it’s important to note how users are connecting to websites. Some key statistics include web traffic by device, browser, search engine, industry, and more.
- Just over half of users (53%) are connecting to websites on their cell phones, while 43% are connecting on their laptops or desktop computers.
Web Traffic by Device
- Chrome is by far the most popular browser today, accounting for 64% of traffic. Safari comes in second with 19% of web traffic.
- Google is king when it comes to search engines, reaching a whopping 91% of all web searches.
- The most common types of websites visited by users include: chat and messaging sites (95%), social networks (95%), and search engines or web portals (83%).
- Finally, different industries have seen new numbers of active users. Specifically, the educational and SaaS industries have seen leaps in active users on their websites.
App vs. Website Growth by Industry
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Website Priorities for Businesses
Businesses have their hands full when it comes to building and maintaining a successful website.
Nearly half of companies report improving UX as their #1 priority in 2022, though redesigning their website also was a top concern, with 22% mentioning it.
Main Website Priority
In addition, specific areas of improvement included:
- Conversion optimization. 14% of businesses want to better optimize their website for conversion.
- Technical performance. 47% of companies spend two hours or less each month working on their website’s technical performance.
- Analyzing site behavior. 23% spend less than an hour reviewing how users interact with their website.
- Website quality assurance. About a quarter of companies reported spending more than six hours on quality assurance per month.
- Web accessibility. Nearly 30% spend between one to two hours per month on optimizing for accessibility.
- SEO. Only 11% of businesses spend 10+ hours working on SEO-related activities on their sites.
- Adding content. Nearly 40% of businesses spent 10+ hours on adding content to their website.
- Web compliance. 42% reported a lack of budget and resources as the main impediment to their compliance efforts.
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Website Priorities for Users
Users also have specific priorities when browsing and buying on websites. Overall, businesses have minimal time to make a good first impression and there’s a lot that can go wrong.
Some issues that can cause users to get frustrated or drop off include:
- A bad user experience. 88% of website visitors will leave due to a bad user experience.
- Accessibility errors. 97% of home pages had accessibility errors, most of which were due to low contrast text.
- Not personalized user experiences. 80% of users report that personalized experiences would increase their likelihood of purchasing from a brand.
- Not personalized for location. 67% of smartphone users are more likely to purchase on mobile sites or apps that customize information according to their location.
- Past preferences are not saved. 58% of smartphone users feel more favorable toward companies whose websites remember their past behavior.
- Not designed for mobile devices. 96% of consumers say they’ve encountered websites that were clearly not designed for mobile.
- Too many elements. Clutter on the page can lower your conversion rate. In fact, when page elements increase from 400 to 6,000, conversion rates drop by 95%.
- Slow page load time. Pages loading in under one second achieve a 2.5 higher conversion rate compared to pages taking five seconds or more.
In particular, slow page load times can impact user behavior. For example, when page load time increases from one second to 10 seconds, bounce rates spike to 123%.
The Effect of Page Load Time
Boost Your Website Today
With these powerful website statistics, you can get a better sense of how users and businesses are utilizing websites today.
If you’re hoping to improve your website to wow potential customers, check out even more tips and guides on Siteefy’s blog!
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